Joyce Grace Loh

Experience

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  Makansutra

  Jul 2011 - Jul 2012

  Graphic Designer

  - Handled the creative aspects in terms of design direction, photography, design and layout for Makansutra, the biannual regional food guides covering Singapore, Malaysia and Thailand of the year 2010- Responsible of updating content (articles, images, videos and posts) onto the website, Youtube and other social media platforms- Worked alongside the internal editorial team and external tech team to develop both the revamped version of the Makansutra website and app- In charge of photography, designed and produced all marketing material including press kits, collaterals and posters for the F&B outlet, Makansutra Gluttons Bay Show less

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  Bold Ink Media

  Jul 2012 - Jul 2013

  Graphic Designer

  - Managed and acted as the custodian of the brand guidelines- Designed collaterals for the banking and finance sector- In charge of conceptual designs for monthly collaterals for Singapore Polo Club, SICC and other projects- In charge of pitching for new design projects- Ran road shows to market and boost sales, subscriptions and awareness for RUN magazine

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  Dmason

  Jul 2013 - Nov 2017

  Creative Manager

  External- Managed all the clients’ marketing campaigns- Developed marketing strategies for clients aligned to their marketing objectives- Coordinated on-ground activation to support marketing campaigns - Managed media buy budgets- Created, designed and produced marketing material required for marketing plans and campaigns- Managed, measured, and analysed results and sales conversion rates to iterate and improve lead-generation campaigns- Prepared both digital and traditional marketing campaigns- Monitored and reported on the effectiveness of marketing communications campaigns and efforts using tools such as Google Analytics- Analysed potential strategic partner relationships for client events and campaigns- Designed the user experience for e-commerce and shopping cart feature- Managed events for ad agencies for their activations and campaigns Internal- Managed all marketing efforts undertaken by the company- Created and maintained a website with engaging content- Oversaw website and app development- Handled brand management- Worked with partners, vendors and suppliers for print production and web/app development Show less

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  Monocoque

  Nov 2017 - Aug 2024

  Design Whiz

  After wearing many different hats in the past years, l have learnt how to be a flexible and thinking multi disciplinary creative whiz. Most importantly not forgetting about having empathy in all my works."Fall in love with what you don’t know. Because getting better as a designer starts with understanding that you really don’t know much at all, and getting really, really good at it means that the percentage of stuff you think you know gets lower and lower as you grow."

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  PALFINGER MARINE

  Aug 2024 - now

  Sales Marketing Manager

  Eager to engage within the marine industries for revenue generation of marine deck cranes and life saving equipments key accounts and business development in APAC mainly Singapore, Taiwan and China market. Business Strategy & Development, partnership and collaboration.