Jack Pate

Experience

• 

  University of Arkansas

  Jan 1992 - Jan 1993

  Graduate Teaching Assistant

  Graduate Teaching Assistant, English Department

• 

  Ozarka College

  Sept 1993 - Jun 1995

  Instructor of English

  Taught college-level and technical writing courses. Also conducted off-site corporate communications training.

• 

  Community Publishers, Inc.

  Jan 1995 - Jan 1997

  Business Editor

  Wrote, edited, and supervised layout of weekly business section for the Benton County Daily Record. Wrote, edited, and supervised layout of annual Wal-Mart Shareholder's Edition of newspaper (100+ pages).

• 

  Community Publishers, Inc.

  Jan 1998 - Jan 1999

  Assistant Managing Editor

  Responsible for publication of daily paper 2-3 nights per week. Supervised newsroom, photography, layout staff.

• 

  Arkansas Democrat-Gazette

  Jan 1999 - Jan 2002

  Internet Publishing Manager

  Internet Publishing Manager, nwanews.com & wholehogsports.com. Wrote business plan, hired staff, and managed the online home of the Northwest Edition of the Arkansas Democrat-Gazette, the Northwest Arkansas Times, and the Benton County Daily Record.

• 

  Tyson Foods

  Jan 2002 - Jan 2008

  Multimedia/Editorial Manager

  Responsible for publication of company magazine (100,000 circ.), website design and maintenance, digital signage, and translation services network. Manage proofing chain and develop content ideas for internal clients.

• 

  Ameristar Casinos, Inc.

  May 2008 - Mar 2010

  Manager of Communications

  Started social media practice, providing first-ever customer outreach and listening strategy for eight gaming properties. Monitored digital spaces for regulatory concerns, including marketing and problem-gamer issues. Coordinated coverage and provided crisis-management strategy for eight-person PR team. Streamlined weekly internal employee newsletters, resulting in cost savings of nearly $100k. Created highly effective internal employee communications during multiple workforce-reduction events. Wrote press releases, executive talking points, video scripts, and crisis management plans. Conceptualized, planned, wrote and assisted in the execution of the company wide H1N1 influenza preparedness plan. Show less

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  Tyson Foods

  Apr 2010 - Apr 2017

  Created digital strategy & practice. Worked directly with leading trade organizations to develop campaigns to influence consumer and regulatory sentiment, including such topics as animal welfare, nutrition, food safety, and social justice. Hired team, managed budget, and led a group responsible for monitoring, protecting, and promoting the corporate brand online. Platforms included social media, influencer (blogger) engagement, paid content & search, online video, trade organizations, executive visibility, metrics & measurement, and speech writing/executive comms. Initiated Ebola crisis preparedness and response plan. Responsible for digital component of Corporate branding/executive visibility campaign, which won a 2015 Public Relations Society of America Silver Anvil Award. Show less

  • Director of Social Media

    Aug 2013 - Apr 2017

  • Manager of Social and Digital Media

    Jun 2012 - Aug 2013

  • Manager of Multimedia

    Apr 2010 - Jun 2012
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  Arvest Bank

  Aug 2017 - Nov 2019

  Manager of Social Media

  Responsible for bank-wide social media strategy, with specific attention to compliance and regulatory concerns. Manage budgeting, coordination, scheduling, publishing, and metrics for digital content across all banks in a four-state area, in addition to content related to Corporate reputation. Work closely with Advertising, Website, E-mail Marketing, and E-Commerce team to deliver content relevant to individual markets across all digital channels. Work with bank-level Marketing and Sales teams and Compliance department to create and deploy employee digital engagement policies. Manage social listening process for both reputational risk and customer service issues. Work with agency partners to coordinate philanthropic and charitable giving content. Work with M&A team to coordinate digital transition for new acquisitions. Show less

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  Runway Group

  Nov 2019 - now

  Digital Strategy

  We believe in creating a healthy, outdoor-focused lifestyle for all those who live here; in building world-class downtown environments with unique cultural scenes; in offering mobility opportunities beyond automobiles; in becoming known for a welcoming and diverse culture; and in supporting bold civic and community leaders who fight complacency and advocate for a better future.