Jayson Faulkner

Experience

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  Whistler Mountain Ski Corporation

  Sept 1984 - Mar 1986

  Marketing Services Manager

  1986 World Cup Organizing Committee (supervisor media and VIP relations), implement day-to-day marketing plan, formulate, coordinate, and implement media plan, public relations, survey research and special events. Planning and implementation of the sales department including seasons pass sales, etc., prepare and present 1993 World Championship bid to F.I.S. Congress, managed Skier Services department - 32 staff.

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  Whistler Resort Association

  Feb 1986 - Oct 1986

  Summer Product Manager

  February 1986 – October 1986,Construct long term/short term strategy and positioning for the resort in all international markets, implement summer marketing plan, media plan, public relations, direct sales program and survey research programs. Manage resort sponsorship proposals, special events and production of all collateral materials.

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  Rocky Mountain Bicycles

  Oct 1986 - Jun 1987

  Market Consultant - Overseas development

  Conducted market survey and introduction of Rocky Mtn. Bicycles to the European market including full marketing plan and report for future distribution plans. Recommended aggressive establishment of brand in EU with distribution and marketing.

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  Whistler Resort Association (Tourism Whistler)

  Nov 1986 - Jun 1987

  Consultant

  Conducted market research and operations audit, market feasibility and resort and travel industry audit throughout France, Switzerland, Austria and Germany for the WRA. Also reported for Whistler Mountain on EU industry trends.

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  Midland Doherty Ltd.

  Jun 1987 - Aug 1988

  Account Executive

  Consultation and planning for private and corporate client’s investments, securities and derivatives including options and futures, venture capital financing, and portfolio management. Graduated top in class in options course and ranked top new broker for assets under management.

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  First Generation Capital Corporation

  Aug 1988 - Nov 1989

  Managing Director for Europe

  I was recruited to compose and implement strategic and tactical marketing plans for introduction and operation of FGCC’s products and services, establish an European office and network, coordinate marketing and direct sales program, coordinate and manage all merchant banking activities. I set up the European office in London and when I left FGCC, it had over $ 150M in assets under management.

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  The Escape Route Adventure Group Inc

  Jun 1990 - Sept 2011

  Co-owner

  Founding partner of a retail business in Whistler Resort and Squamish specializing in outdoor products and services. The Escape Route has had sales over $ 4M annually and employs as many as 14 people in peak season. The Escape Route is considered one of the leading independent outdoor stores in Western Canada. Other activities include founding the Canadian Mountain Festival; and founding President of the Whistler Alpine Guides Bureau – the longest operating and largest mountain/backcountry guide service in Whistler. Show less

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  Arc’teryx Equipment Inc.

  Jun 1995 - Apr 2003

  Vice President Sales and Marketing

  Responsible of all aspects of the marketing and sales of all Arc’teryx products including brand creation and management, European sales management and recruitment, North American sales management and recruitment , Asian sales management and recruitment, all strategic and tactical marketing plans (include. Advertising strategy and creative), brand development, media plans/relations, design and production of collateral materials, Customer Service management, product development and launch strategies, and sales analysis. Both short/long term corporate strategies including contributions to all the senior executive decisions for the company and its operations. Arc’teryx employs approx. +350 people directly and another +30 indirectly and sales averaged 55% growth per year for the 7 years I was there. I began in my position with 30 people in the company and we grew to over 300 while creating one of the most significant leadership brands in the $7 billion outdoor industry. We sold the company to Salomon/Adidas in 2002. Show less

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  Greenheart Environmental Group

  Apr 2003 - Oct 2003

  Business Consultant

  Greenheart is a consulting and project management company specializing in construction of destination tourist projects in the developing countries. They specialized in building canopy walkway systems that proved very successful destination tourist attractions that functioned to save endangered rainforest areas as well as generate employment and investment for the locals. I wrote their business plans, secure financing, advise on business strategies and business structures. They successfully designed, built and constructed 2 projects in Ghana and Guyana. They have now built several projects around the world and expanded their business into more commercial first world projects. Show less

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  ROI Recreational Outfitters Inc.,

  Oct 2003 - Dec 2008

  Vice President Sales and Marketing

  Sales and Marketing for Canada and the US for a number of international brands. Brands include Movement Skis, Diamir bindings, Deuter backpacks, Hestra Gloves, Komperdell Poles, Colltex skins, Of the Earth clothing, High Gear instruments and others. Doubled sales and turned around company from a $600k loss to $140k profit in 18 months. We service over 300 retail accounts nationwide. Various responsibilities include negotiating with factories and suppliers, creation and execution of distribution contracts including licensing and royalty agreements, etc. Staffing responsibilities, sales management, general management decisions, regular financial reporting/annual budgets and other senior management responsibilities. Show less

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  Neve Consulting

  Sept 2011 - Jul 2012

  Director

  Advising international clients on market launch strategies, distribution structures, market potential analysis, brand positioning and support.

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  Resort Municipality Of Whistler

  Nov 2011 - Nov 2014

  Councillor

  Elected as Councillor for a three year term. Dramatic improvement under our leadership on all fronts for the resort municipality including three consecutive years of no tax increases. Improved levels of service from municipality, improved business climate and growth and significant additions of major initiatives and plans for the community including the Economic Partnership Initiative, Education Task Force, Corporate Plan, Cultural Plan, etc. As Councillor sat on key boards and committees including, Tourism Whistler, Economic Partnership Initiative, Forestry and Wildlands Committee, Whistler Museum Board and Public Art Committee. By choice decided to not seek a 2nd term. Show less

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  Sea to sky Gondola Corporation

  Jul 2012 - Jul 2019

  Founding Partner

  Responsible for all implementation and operations of the programming, services, amenities and execution of the master plan for the project during development phase and then into operational mode. Continuing role as General Partner.

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  Ryders Eyewear

  Nov 2014 - Dec 2017

  General Manager

  All day to day responsibilities for operating the Ryders Eyewear (Bugaboo Eyewear) brand for the North American market.

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  Bridal Falls Gondola Corporation/Cascade Skyline Gondola Project

  Mar 2017 - now

  President and Founder

  Comprehensive EcoTourism experience being built in the Fraser Valley. 1200m vertical gondola with associated amenities for year round outdoor recreation. Total project cost est. approx $35 M.

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  Destination BC

  Jan 2020 - now

  Member - Tourism Marketing Committee - Destination BC/Tourism BC

  Advisory board member for the marketing strategy and brand positioning for the Province of British Columbia.

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  Alta Petens

  May 2023 - now

  President

  Consulting on multiple First Nations business acquisitions and business plan reviews and projects. Full buyout of acquisition targets in a variety of industries. Multiple business units totaling over $30 M, including retail, manufacturing, property development, and more. Senior Project Consultant with Ridge North America on their two point of interest projects - Okanagan Gondola (Vernon, BC) and Squamish Canyon (Squamish BC)