Andrea Biar Bertolucci (ela/she/ella)

Andrea Biar Bertolucci (ela/she/ella)

New Business and Digital Marketing Coordinator

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location of Andrea Biar Bertolucci (ela/she/ella)São Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Digital Transformation/ Executive Strategy/Marketing/UX

  • Education

    • Faculdade Maringá

      2023 - 2024
      Master of Business Administration - MBA Marketing Digital
    • Pueri Domus School

      1986 - 1996
      Elementary and Secondary Education School Education
    • Universidade Paulista

      1997 - 2002
      Bachelor in Law Law
    • Senac

      2006 - 2007
      Retail Marketing Marketing
  • Experience

    • IdeaB Assessoria e Consultoria

      Oct 2005 - Jan 2022
      New Business and Digital Marketing Coordinator

      It all started with digital marketing consulting and customer service, called IDK. In 2005, my graphic designer partner and I served famous bars and restaurants in Vila Olímpia, Pinheiros and Vila Madalena. We created the website layout, offline / online campaigns and promotions, internal communication, pages and profiles on social networks.Famous clients: Paulista Grill Barbecue, Pé No Parque Restaurant, MadDa Bar / Restaurant, Athilio Music Bar and Zé Mané Bar.Marketing Coordinator at Bar Favela from 2004 to 2009.In 2012, I followed a solo career and created the B side of the digital IdeaB assessoria. Almost at the same time I launched the Blog Iddeafashion in partnership with namesake Andrea Mendes, until December 2013.Within the scope of each client, there is always an action plan and personalized strategies, resulting in the development of websites and social networks.Some segments served in the last 15 years:- Non Government Organization - NGO redistribution;- Dermatology Clinics;- Luxury Brands;- Multi-Brand;- High Fashion Retail;- Party Decoration and Supply. Show less

    • IddeaFashion Blog

      Jun 2011 - Dec 2013
      Digital Marketing Coordinator

      Blog of references and trends, launched in 2011, with tips and inspirations in Fashion, Kids, Makeup, Work, Fun, Recycling, Sustainability and Behavior. "Understanding fashion does not necessarily mean being a consumer. The instructive and intelligent side of fashion uses references for the cost-benefit of life and saves resources." Coverage of Launches and Parades: IddeaFashionTV, Online Store, Facebook and Instagram.

    • ADVB

      May 2015 - Oct 2023
      Digital Marketing Coordinator

      • Transformation and development of ADVB Digital, creation of the Youth, Women and Tourism groups.• Construction and maintenance of the new WordPress site.• Launch of the social networks Instagram, Linkedin, Facebook and YouTube channel.• Development and execution of marketing plans and brand strategies.• Strategic Social Media Planning.• Assistance to new businesses in the formation of corporations and business structures, preparation of privacy policies and structuring of transactions.• Reformulation on Grade of the Academia Brasileira de Vendas courses.• Organization of ADVB Jovem events. Show less

    • ESPM Escola Superior de Propaganda e Marketing

      Nov 2018 - Mar 2022
      Professor

      O objetivo do curso é ajudar empresários e executivos a venderem mais através da prospecção de negócios, comunicação direcionada e ofertas nas principais redes sociais. O curso pode ser personalizado para empresas.

    • E-Price Capital

      Oct 2019 - Jan 2020
      Marketing Coordinator

      • Team Building • Social Media Manager • Target Audience Research • Branding Strategy• Corporate Event Planner

    • Conessp

      Jan 2020 - Jun 2023
      • Relações Institucionais

        May 2022 - Jun 2023
      • Coordenadora de Comunicação e Marketing

        Jan 2020 - May 2022
    • Women´s Circle Club

      Feb 2020 - Nov 2021
      New Projects
    • Solcorp - Soluções em Gestão de Saúde

      Feb 2021 - Sept 2023
      Coordenadora de Comunicação e Marketing
    • Sociedade Brasileira de Trombose e Hemostasia

      Aug 2021 - Jun 2023
      Título Chief Executive Officer
    • Fundação Brasileira de Marketing

      Aug 2023 - now
      Diretora de marketing
  • Licenses & Certifications

    • Workshop Linkedin para Negócios

      Faculdade BandTec
      Nov 2017
    • Curso A Arte de Prospectar Clientes com Qualidade

      ADVB
      Aug 2019
    • Workshop Gender Gap Analyzes

      ONU Mulheres Brasil
      Oct 2019
    • Certificado ADVB Talk Vendas 360

      ADVB
      Mar 2019
    • Programa Comunicação Ascendente

      Dynargie Brasil
      Apr 2017
    • Programa Gestão Dinérgica de Pessoas

      Dynargie Brasil
      Jun 2016
    • Curso Supervisão e Gestão de Equipe de Vendas

      ADVB
      May 2016
    • PROGRAMA DE DESENVOLVIMENTO DE LIDERANÇAS

      Insper
      Apr 2023
      View certificate certificate
    • Certificado Curso Inteligência Emocional

      Escola Conquer
      May 2020
      View certificate certificate
  • Volunteer Experience

    • Organizador de eventos

      Issued by Women's Circle Club on Mar 2020
      Women's Circle ClubAssociated with Andrea Biar Bertolucci (ela/she/ella)
    • Mídias Sociais e Mkt Digital

      Issued by Abre Associação Brasileira de Redistribuição de Excedentes on Mar 2014
      Abre  Associação Brasileira de Redistribuição de ExcedentesAssociated with Andrea Biar Bertolucci (ela/she/ella)
    • Parceiro de consultoria

      Issued by APAE DE SÃO PAULO on Jun 2005
      APAE DE SÃO PAULOAssociated with Andrea Biar Bertolucci (ela/she/ella)