Andrea Biar Bertolucci (ela/she/ella)

Experience

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  IdeaB Assessoria e Consultoria

  Oct 2005 - Jan 2022

  New Business and Digital Marketing Coordinator

  It all started with digital marketing consulting and customer service, called IDK. In 2005, my graphic designer partner and I served famous bars and restaurants in Vila Olímpia, Pinheiros and Vila Madalena. We created the website layout, offline / online campaigns and promotions, internal communication, pages and profiles on social networks.Famous clients: Paulista Grill Barbecue, Pé No Parque Restaurant, MadDa Bar / Restaurant, Athilio Music Bar and Zé Mané Bar.Marketing Coordinator at Bar Favela from 2004 to 2009.In 2012, I followed a solo career and created the B side of the digital IdeaB assessoria. Almost at the same time I launched the Blog Iddeafashion in partnership with namesake Andrea Mendes, until December 2013.Within the scope of each client, there is always an action plan and personalized strategies, resulting in the development of websites and social networks.Some segments served in the last 15 years:- Non Government Organization - NGO redistribution;- Dermatology Clinics;- Luxury Brands;- Multi-Brand;- High Fashion Retail;- Party Decoration and Supply. Show less

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  IddeaFashion Blog

  Jun 2011 - Dec 2013

  Digital Marketing Coordinator

  Blog of references and trends, launched in 2011, with tips and inspirations in Fashion, Kids, Makeup, Work, Fun, Recycling, Sustainability and Behavior. "Understanding fashion does not necessarily mean being a consumer. The instructive and intelligent side of fashion uses references for the cost-benefit of life and saves resources." Coverage of Launches and Parades: IddeaFashionTV, Online Store, Facebook and Instagram.

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  ADVB

  May 2015 - Oct 2023

  Digital Marketing Coordinator

  • Transformation and development of ADVB Digital, creation of the Youth, Women and Tourism groups.• Construction and maintenance of the new WordPress site.• Launch of the social networks Instagram, Linkedin, Facebook and YouTube channel.• Development and execution of marketing plans and brand strategies.• Strategic Social Media Planning.• Assistance to new businesses in the formation of corporations and business structures, preparation of privacy policies and structuring of transactions.• Reformulation on Grade of the Academia Brasileira de Vendas courses.• Organization of ADVB Jovem events. Show less

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  ESPM Escola Superior de Propaganda e Marketing

  Nov 2018 - Mar 2022

  Professor

  O objetivo do curso é ajudar empresários e executivos a venderem mais através da prospecção de negócios, comunicação direcionada e ofertas nas principais redes sociais. O curso pode ser personalizado para empresas.

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  E-Price Capital

  Oct 2019 - Jan 2020

  Marketing Coordinator

  • Team Building • Social Media Manager • Target Audience Research • Branding Strategy• Corporate Event Planner

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  Conessp

  Jan 2020 - Jun 2023

  • Relações Institucionais

    May 2022 - Jun 2023

  • Coordenadora de Comunicação e Marketing

    Jan 2020 - May 2022
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  Women´s Circle Club

  Feb 2020 - Nov 2021

  New Projects
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  Solcorp - Soluções em Gestão de Saúde

  Feb 2021 - Sept 2023

  Coordenadora de Comunicação e Marketing
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  Sociedade Brasileira de Trombose e Hemostasia

  Aug 2021 - Jun 2023

  Título Chief Executive Officer
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  Fundação Brasileira de Marketing

  Aug 2023 - now

  Diretora de marketing