Arvind Krishnan

Experience

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  Mu Sigma Inc.

  Jul 2012 - Nov 2014

  • Won recognition from clients for creating a report which talks about the impact an event had on the company’s search engine• Effectively worked on high impact deliverables while performing supply chain analysis which had the requirement of churning out insights and recommendations in a quick turnaround time• Administered a high impact project and worked on big data to analyze various KPIs across the search business and developed a tool which was sent across to over 30 countries at a monthly level• Also worked on ad hocs related to identifying the seasonality in the search patterns and to calculate its Revenue impact, if any• Worked on Market mix modelling to quantify the impact of various marketing channels on sales for a campaign Show less

  • Senior Business Analyst

    Jan 2014 - Nov 2014

  • Business Analyst

    Jul 2012 - Dec 2013
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  Absolutdata Analytics

  Nov 2014 - Oct 2018

  Moved to Dubai as a consultant for Emirates Islamic Bank. Primary responsibilities include designing of a campaign,working on adhoc analysis related to all Banking products such as Credit Card, Auto Finance etc.Automated processes on OBIEE and CRM to identify customers wrongly tagged by the bank as priority customers and downgrade them not meeting the pre-approved criteria Built a logistic regression model predicting the likeliness of a customer to default on Credit Card payments. Show less Carried out analyses relating to customer loyalty patterns using segmentation techniques like CHAID and clustering which will enable the business to make customer targeted promotions more efficiently Won recognition for automating periodic reports using VBA and Cognos which has significantly decreased the report’s turnaround timeWorked on logistic models on SAS which were used to carry out better targeting of customers who were more likely to make a booking in a particular brand of hotelWon the Corporate excellence award for end-to-end processing of monthly optimization of one of the key campaigns for the client which includes ranking of certain offers based on the customer’s past preferences and behavior Show less

  • Senior Consultant

    Jan 2018 - Oct 2018

  • Senior Analyst

    Nov 2014 - Dec 2017
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  Ugam

  Nov 2018 - Apr 2021

  Lead Analyst

  Worked with one the largest home improvement retailers in the world and successfully scaled a sentiment analysis pilot to a full-scale yearlong engagement to analyze the consumer perception for various products across multiple categories like lighting, HomeDecor etc.Lead the analytics for a major automobile maker client and successfully delivered various analyses and models like owner attrition risk model and winback model

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  Accenture

  Apr 2022 - Sept 2024

  Manager, Analytics and Insights