
Jania Pardal
Social Media-Manager

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About me
Marketing digital at Bankinter Consumer Finance
Education

Universidade de Coimbra
2012 - 2016Licenciatura AnthropologyContempla o estudo da variabilidade biológica, cultural e social do Homem. Tendo por objectivo articular a informação sobre a evolução e sobre a diversidade cultural e social. Interpretar, analisar e compreender os dilemas do mundo contemporâneo na sua relação com o passado.

Universidade Federal de Santa Catarina
2014 - 2015Exchange Program AnthropologyThis experience gave me an oportunity to gain a rich understanding of another culture as well as my own culture. I also gain experience and maturity through the challenges I've faced, which took me out of my “comfort zone”. I learned to deal with change, a personal skill that I consider very important in my professional life

ISCTE - Instituto Universitário de Lisboa
2018 - 2020Mestrado Comunicação, Cultura e Tecnologias da InformaçãoRamos de especialização: Internet e comunicação em redeCombina temáticas como comunicação em rede, Web 2.0, media e jornalismo, comunicação política e opinião pública.
Experience

JazzMinde
Jun 2017 - Jan 2018Social Media-Manager
Inshadow - Voarte
Nov 2017 - Jan 2017Production Assistant
Starcom
Mar 2018 - Mar 2019Digital Media PlannerMain Brands: Samsung; FCA - Fiat Chrysler Automobiles (Fiat, Alfa Romeo, Abarth, Jeep and Fiat Professional); Plan, implement and optimize digital campaigns – Display, Video, e-mail Marketing, Social Media and Programmatic. Develop digital reports, controlling KPI’s and reporting analyses regarding key insights on the brand's communication channels performanceTools:- Google Marketing Platform;- Sizmek;- Facebook Ads-Manager;

Arena Media Portugal
Mar 2019 - Jan 2021Digital Media ExpertPlan, implement and optimize digital campaigns – Display, Video, e-mail Marketing, Social Media and Programmatico Understand the client's business objectives and advertising strategyo Develop digital reports, controlling KPI’s and reporting analyses regarding key insights on the brand's communication channels performanceTools:- Google Marketing Platform;- Sizmek;- Facebook Ads-Manager;Main Brands: Worten, Wells, DrWells, Cartão Universo, LG, among others Exibir menos

HeForShe Lisboa
Jan 2020 - Jun 2021Designer gráfico
Mindshare Portugal
Jan 2021 - Jul 2022Digital Consultant
GroupM
Jul 2022 - Jan 2023Senior Digital Integration Associate
Bankinter
Jan 2023 - nowGestor Canais Digitais Senior - BKCF
Licenses & Certifications
- View certificate

Marketing digital
GoogleSept 2019
Volunteer Experience
Assistente de diretoria administrativa
Issued by ADEH - Associação em Defesa dos Direitos Humanos on Aug 2016
Associated with Jania PardalAssistente de comunicação
Issued by Materiais Diversos on Jul 2017
Associated with Jania PardalDesigner gráfico
Issued by HeForShe Lisboa on Aug 2020
Associated with Jania Pardal
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