
Timeline
About me
Communication & Events - to generate leads
Education

Universidade estadual de campinas / unicamp
2012 - 2015Bachelor of business administration - bba business administration and management, general
Espm escola superior de propaganda e marketing
2023 - 2024Master of business administration - mba marketing
Experience

Walt disney world
Nov 2013 - Feb 2014International college program
Walt disney world
May 2014 - Aug 2014International park greeterAs a Brazilian Cultural Representative, I helped international tour groups maximize their experience by educating, encouraging, and explaining all that Walt Disney World Resort has to offer.Responsibilities included:- Proactively seeking guest contact- Acting as a translator for leaders and cast- Being able to work under pressure and overcoming guest objections

Integra - consultoria em engenharia e gestão
Aug 2015 - Jun 2016Assessor de negócios
Philips
May 2016 - Feb 2022- Managing Philips Healthcare conferences, events, sponsorships, all educational courses ensuring business objectives are met and delivered on time. - Organizing all aspects of conferences and events including all logistical aspects, staffing, booth, branding requirements and sales incentive.- Controlling marketing budgets for Patience & Monitoring Care and Image Guided Therapy, process payments, reconcile budgets, tracking yearly expenditure vs. budgets.- Digital marketing components for the team- creating landing pages for events and product launches and other campaigns, constructing digital newsletters, monitoring and amendment of Philips Education website and ensuring all content is relevant and up to date.- Ensuring the brand communication through enforcing brand guidelines and policy in conference, partnerships, promotions and creative collateral.- Supporting the commercial team with ad-hoc marketing related projects, and all associated operational dutiesDelivers:- 4 sales convention management (one per year);- Management end to end of owner event for 100% sponsored by partners;- Coordination of the Philips booth for the biggest trade fair in Radiology in Brazil. Show less Digital Marketing SupportUpdate web content for Health Systems page. Contact with all marketeers from HS to help with specification and portfolio updates. Over than 60 tickets were opened for Digital Services. It had made several changes that impacted the Digital Campaign in social media. First Super User in Brazil for PPL (Philips Product Library). It's a global tool that the marketeer can update the product page by themselves with no interaction with Digitial Services. I was responsible for the introduction process as, training and news from the tool for the Marketeers on behalf of the Global Digital team. Corporate Communication as also Endomarketing actions that contributes to a structured calendar to celebrate important days as: -Mother's and Father's Day-Pink October, Movember-Kids Day-Christmas Promote and awareness employees benefits for them. Hardly interactions with HR team. Show less
Marketing and Communication Analyst
Jun 2017 - Feb 2022Estagiária
May 2016 - May 2017

Dentsply sirona
Jan 2022 - nowCommunication & events sr analyst latam- Plans, implements and monitors ongoing communications in support of the mission, values, goals and objectives of the company to build a strong brand for denstitry through Implants and Biomaterial market; - Manage and create contents for social media channels; - Manage digital paid campaigns focusing in create new demands and grow the business;- Execute a variety of marketing and promotional assets to support sales team;- Provide marketing support for publications and books for Clinical Education;- Event management for all field initiatives including but not limited too - tradeshows, learns, customer facing events, webinars, conferences, round tables, dinners and company events;- Execute all the event communications including event landing pages, pre-and post-event follow up and social media;- Work side-by-side with sales to support territory planning and marketing alignment within region or team;- Processe and monitor expenses and ensures adherence to budgetary guidelines.Delivers: - Product Launch Communication Plan- Over than 200 new media contents per year- 40 events in 2 years- Increased 50% of Opt-in- Increased 20% of the leads through Inbound Campaign Show less
Licenses & Certifications

Certificado de calificación de la lengua española - nivel b2
SieleJul 2021
Languages
- inInglês - fluente
- poPortuguês
- esEspanhol
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