
Hannah Reed
Fashion Intern

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About me
Luxury Fashion
Education

St Philomenas High School for Girls
2007 - 2009A levels Textiles, BTec Business Studies
The Beacon School
2002 - 2007GCSE Art, English Literature, English Language, History, IT, Mathematics, PHSCE, Double Science, Textiles
University for the Creative Arts
2009 - 2013Bachelor of Arts - BA FashionBA (Hons) Fashion
Experience

LK Bennett
May 2007 - Jul 2007Fashion InternShadowing womenswear Head buyer & Head of TechnicalGeneral office and administration tasksAssisting in the accessories design departmentStore and concession visits Organisation of wardrobes

OSMAN
Jan 2012 - May 2012Fashion InternWorking closely with head designer Osman YousefzadaAssisting in press office - Facilitate image/sample requests and PR Shots managementGraphically presenting documents such as buy sheets and lookbookTaking and fulfilling wholesale orders from clients to include HarrodsCreating production docketsOverseeing projects with manufactures and suppliersAssisting on fashion photoshoots for seasonal marketing campaigns to include AW13 collection lookbook

Lucinda's Boutique
Jun 2013 - Jan 2018Luxury womenswearKey objectives were to ensure positive brand presence, luxury customer service at all times, ongoing marketing development and maintaining the general smooth running of all aspects within the multi- brand boutique. Responsible for all marketing and PR activities, to include email marketing, social media, magazine campaigns and promotional events such as charity fashion shows and brand promotions. I successfully updated the brand image in keeping with changing market demands, built strong customer relationships as well as overcoming sales targets, seeing vast improvements in the boutiques KPI’s. Business development and retention was key, aided by implementing an Access database, identifying customer groups and creating targeted marketing strategies. Ensuring all office duties were responded to quickly and effectively, gaining vast administration and organisation skills.Aiding in the seasons buy as well as liaising with stockists, ensuring stock levels were maintained and managed, to include fulfilling special client orders.Visual merchandising to maximise space and profitability, implementing successful window displays and shop floor experiences.Guaranteeing a personal shopping experience for all of our clientele - luxury customer service/styling/insight, with enhanced customer targeting by keeping a personal client contact book. Show less

Ralph & Russo
Jan 2018 - Oct 2020Front of House Manager / Executive Assistant
Lucindas Boutique
Mar 2021 - nowSales Marketing Coordinator
Licenses & Certifications

BA (Hons) Fashion
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