Vicki Owens

Experience

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  Channel Force

  Jan 1997 - Jan 2002

  Director of National Accounts

  At Channel Force, I guided a 200+ sales team with responsibility for building and strengthening relations with manufacturing partners. I developed, executed, and evolved channel partner strategies and programs. Launching new products, I successfully connected cross-functional teams with internal support systems and processes. I fostered strong business relationships with key stakeholders. I identified, developed and capitalized on new business opportunities, earning a ‘Best-in-Class’ Vendor Brand (Abode) Donut Box Award in 1988. Show less

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  ActionLink

  Jan 2002 - Jan 2005

  Vice President of Sales – Western United States

  At ActionLink, I structured business development strategies and client management goals through the development of new and existing merchandising business opportunities within the retail channel. I led and implemented sales strategies, sales resources, and support services. Setting operational benchmarks, I negotiated risk-based performance metrics and established final contract values. I developed and conducted engaging customer and field marketing training seminars and created a performance-based business case improving operating productivity. Show less

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  BDS Marketing

  Jan 2005 - Jan 2006

  Account Executive Supervisor

  At BDS Marketing, I partnered with the leadership team to support operational excellence. Ensuring the quality execution of best practices across all accounts, I managed financials, program operations/logistics, planning, and staff activities with a focus on business development, territory development, pricing strategy, and client presentations. I applied a strong emphasis on sales techniques, customer service, customer experience, and customer retention.

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  National Retail Services

  Jan 2006 - Jan 2007

  Senior Director National Account

  At National Retail Services, I delivered market share and drove revenue growth through effective sales leadership and execution. I built manufacturer partner relationships, targeting each merchandising group with custom account programs. In this role, I created account plans that drove increased business growth. Leading executive level presentations and proposals, I identified new business opportunities through a deep marketing awareness. I served as a centralized point of contact for key account issues with a focus on achieving high customer satisfaction. Show less

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  Coca-Cola Enterprises, Inc.

  Jan 2007 - Jan 2010

  District Sales Manager – Convenience Channels – Rancho Distribution Center

  At Coca-Cola Enterprises, I steered channel growth driving a dynamic surge in market share, revenue, and profits. I developed and implemented innovative products and services across the Convenience, Retail, Liquor, Beer and Wine, Superette, Grocery, Mass, and Drug channels and 400+ Outlets across various markets. Elevating the brand image and sales performance through the execution of strategic planning, sales, and marketing program development, I managed and mentored a diverse and engaged 8-person team. I implemented a monthly sales training program covering sales strategies, procedure formulation, pricing structure, client relations skills, product merchandising, and target marketing strategies resulting in improved employee performance. Show less

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  Reyes Coca-Cola Bottling

  Jan 2010 - now

  Area Sales Manager – Convenience & Retail Channels – Southern California/Palm Springs

  I manage a multi-million-dollar annual sales portfolio within the complete Coca-Cola collection of brands where I direct all local, regional, and national sales executions within the Convenience, Grocery, Drug, and Military Retail Channels for the aligned customer ecosystem. Responsible for ensuring operational excellence across sales systems drive new business and achieve sustainable results by establishing plans, monthly sales forecasts, and executing all brand and channel package/pricing strategies to deliver on organizational objectives. I manage and mentor a diverse team of 52 direct reports. Fostering a culture of excellence, empowerment, learning, and development, I train and develop staff by designing and implementing a comprehensive curriculum in alignment with business support systems, tools, and processes. Known for influencing and driving execution excellence through sales capabilities effectiveness, commercial marketing priorities, and proficient routines, I regularly identify, develop, and promote core talent. I am committed to strengthening communications with internal teams and external stakeholders. I cultivate and manage key business relationships and negotiates and secure local/regional marketing agreements and enforces adherence. Show less