
Lydia Jeffress
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About me
Senior Area Group Sales Manager - Goldener Hirsch, Deer Valley and Bishop's Lodge, Santa Fe
Education

Baldwin School
1990 - 2003
University of Delaware
2003 - 2007BS Hotel, Restaurant and Institutional ManagementActivities and Societies: HSMAI, Spirit Ambassador Study Abroad, January 2009, Cross Cultural Etiquette + Protocol, and Spa Management
Experience

Marriott International
Jan 2004 - Jan 2007Guest ServicesWork included full-time front desk at a new hotel in Delaware, as well as a front desk internship in Pennsylvania.

The Ritz-Carlton Hotel Company LLC
May 2006 - Aug 2006Sales InternServed as an intern, working in Business Travel, Group Sales, and Catering; received training in Delphi.

Marriott International
Jul 2007 - Feb 2011Qualified, planned, and cross-sold all meetings and events for multiple corporate accounts with worldwide hotel locations. Provided total account management support for corporate accounts as part of the Global Sales Team. Focused on growing market share from transient, group, extended-stay and catering sales business. Directly represented and sold for 12 Marriott properties within the Philadelphia Western Suburbs. Coordinated all sales efforts at the hotel, cross-sold to other brands within Marriott, and developed property sales team. Completed proactive sales through teleprospecting, cold calling, and holding appointments with clients, and grew corporate rate 7% in 2008 through direct sales efforts.
Account Executive
Jan 2010 - Feb 2011Sales Manager
Jul 2007 - Jan 2010

Le Méridien Hotels & Resorts
Feb 2011 - Dec 2012Business Travel Sales ManagerTargeted new and managed existing local and national corporate transient accounts, growing the account base from 80 in 2011 to 150 in 2012. Grew market share, increased RevPAR index, and maximized ADR through Premium Room Type Strategy. Cross-sold clients to Group and Catering Sales Managers to maximize revenue streams. Awarded “Leader of the Quarter” in Q1 2012.

Four Seasons Hotels and Resorts
Dec 2012 - Jun 2016Territory includes Pennsylvania, Mid-Atlantic, West Coast, and Chicago markets. Manages group sales market for Philadelphia and 18 states in the Southern US, and responsible for total account management of five companies in the legal and oil industries. Prospects new and existing accounts using Readerboards, Delphi reports, and market research. Responsible for Corporate accounts and Preferred Partner agencies within territory of Philadelphia and 36 states in Northeastern, Midwest, and Southern markets. Expanded Corporate account base by prospecting and share shifting business from the competitive set.
Group Sales Manager
Jan 2015 - Jun 2016Group Sales Manager
Apr 2014 - Jan 2015Corporate Sales Manager
Dec 2012 - Apr 2014

HEI Hotels & Resorts
Feb 2017 - Jun 2018Sales ContractorProvided corporate sales support to hotels within the Marriott, Starwood and Hilton brands during property acquisitions.

Four Seasons Hotels and Resorts
Aug 2017 - Nov 2017Sales ContractorAssisted Four Seasons Hotel Houston with 2018 corporate pricing for National and Local accounts while Corporate Sales Manager was on leave.

Four Seasons Hotels and Resorts
Oct 2018 - Apr 2024Territory includes Northeast, Mid-Atlantic and Citywide markets.
Senior Group Sales Manager
Oct 2022 - Apr 2024Group Sales Manager
Oct 2018 - Oct 2022

Auberge Resorts Collection
Apr 2024 - nowSenior Area Sales Manager
Jan 2025 - nowArea Group Sales Manager - Goldener Hirsch, Deer Valley and Bishop's Lodge, Santa Fe
Apr 2024 - Jan 2025
Licenses & Certifications

Cvent Supplier Network
CventMay 2020
Volunteer Experience
Treasurer
Issued by Kristen Seymore for Swarthmore Borough Council on Feb 2021
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