Kieu Vu

Experience

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  FPT Shop (Fptshop.com.vn)

  Apr 2013 - Mar 2016

  Product Content Manager

  An e-commerce company of FPT Retail corp, FPT Group.Products: technology products like smartphone, tablet, laptop, computer and accessories.Work with other marketing team to plan and executive all content of technology product like: description, inforgraphic, image, video and PR post.Setup and lead 15 co-worker (10 parttime)Training marketing skill.Hiring content markerting staff.

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  Tinhvan Group

  Mar 2016 - Jan 2019

  A network & telecom company. We work with the host network in Vietnam such as Viettel, Mobiphone, Vinaphone to deploy VAS service. From 2014 to now, TVT is one of the best mobile VAS services in Vietnam. As Marketing Manager I have 3 goals: - Building a marketing strategy for TVT 's products. - Building Team with powerful marketing skills. - Deploy User Acquisition's campaign for TVT 's products. In 6 months, I deployed a successful campaign with a new education product about the Vietnamese National Examination. I had a powerful experience for Operating and analyzing social media (Facebook, Instagram, ...). Analyzing data, measure regional website traffic with Google Analytics. Producing marketing content (text, photo, video...) for social media, corporate website, blog. Developing and maintain relationships with hi-tech KOLs. Creating and managing all advertising plans on Facebook and Google Adwords. Improving marketing processes with my team. Show less In 2016, we connect with a Korea company - FSN ltd to deploy a B2B2C content platform in Vietnam - Mola. We have hundreds of customers and over 1 million loyalty users. - As a campaign manager, I work with the Analytics Team to segment loyalty users. I think that one business will always match with some segments. For example, Toyota’s car needs to target to middle-age users, which has interests about vehicle, land, technical…or who only read news from businessinsider.vn, vietnamnet.vn, doanhnhan.vn, nguoilaodong.vn…Then, work with Content Creator or do by yourself to create content matching with Business & loyalty users. With Toyota's campaign, the result of the interaction is increased by 20%. - As a user acquisition manager, I work with my team to increase user install and engagement in-app. We innovate Facebook Campaign Ads, start with Google Admob, and some other way. Begin zero we get 100,000 users in 3 months and become the top mobile app in Most User channel (Google Play). Show less

  • Marketing Manager

    Mar 2016 - Jan 2019

  • User Acquisition & Campaign Manager

    Mar 2016 - Feb 2017
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  EWAY.,JSC

  Dec 2016 - Oct 2017

  Senior Marketing Executive

  Established in 2009, Eway is a top-notch technology company with a passion for an ultimate Affiliate Marketing Ecosystem.As a marketing executive I have experience for:- Consulting marketing strategy for Vietnam and Indonesia Market.- Planning and executive digital marketing campaigns (Content Website, Building Landingpage, SEM, Facebook ADS, Linkedin...) for acquisition user (publisher) and increasing revenue.- Optimizing EWAY 's documents for customers such as Proposal Profile, Saleskit...- Optimizing products according to customer's feedback.- Researching Oversea Market. Show less

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  Golden Gate Restaurant Group (Ha Noi)

  Jan 2019 - now

  Technical Marketing

  Golden Gate Group is one of the biggest F&B corporations in Vietnam. There are about 400 restaurants with 21 concepts and serve 17 million customers each year. Having planned for digital transformer from 2019 to 2022.As Technical Marketing, I’m a product owner of two marketing platforms in Golden Gate.+ The Customer Loyalty Platform - CLP: In Golden Gate, we have at least one million customers with other habits, the difficult thing is how to manage them and how to make a loyalty program. I plan and monitor an in-house CLP that can classify customers by RFM segmentation and customize the Loyalty program. After working with the Technical and Support team, I will make a roadmap and manage the timeline for developing CLP’s Features. Then deploy the success feature to the customer.+ Application/ Website - The Golden Spoon: Application and Website is an indispensable part of Customer Experience in Golden Gate. And Technical Marketing is a product owner of them. By using Marketing Analytics tools and technology skills, I demand what are the important features that make customer feed happy. I also make all wireframes and work hard with the design team to finalize the UI/UX. After that, I work with the developer team to do it well. + Other marketing projects that I owned & finished:In-house notification platform: For the first time we use OneSignal to manage users and push message campaigns. Because of our business model, we can’t continue with OneSignal so I worked with the Technical team to make ours. As PO, I create clear requirements for the Technical team and draft wireframes. It’s a quick project and be the premise for the Golden Gate Notification.Manager Feature & Final Testing 15 brand websites of Golden Gate: I collect the brand requirements and rewrite them by using technical knowledge. After that, I found and selected the outsourcing team to help us develop our website. Show less