
Timeline
About me
Zonal Sales Manager at Mezan Tea (Pvt) Ltd
Education

Bahauddin zakariya university
2008 - 2012Bachelor of business administration (bba) marketingBBA (Hons) Specialization :Marketing

University of management and technology - umt
2012 - 2014Master of business administration (mba) marketing 3.00 cgpa• Conduct a Brand Audit of Nivea with respect to its competitors in which we worked on the Brand Inventory and Brand Exploratory side. Also checked the brand image, brand recognition, brand recall, and type of association with the brand..• Developing a research report about launching a new Coffee, prepared a comprehensive marketing plan consisting of 4P’s, market segmentation and target market selection etc.• Spent one full day with sales team of Shan foods and examined the experience… Show more • Conduct a Brand Audit of Nivea with respect to its competitors in which we worked on the Brand Inventory and Brand Exploratory side. Also checked the brand image, brand recognition, brand recall, and type of association with the brand..• Developing a research report about launching a new Coffee, prepared a comprehensive marketing plan consisting of 4P’s, market segmentation and target market selection etc.• Spent one full day with sales team of Shan foods and examined the experience of sales force Management, managing monthly targets and planning fulfills these targets.• Comparison of Metro and hyper star regarding Assortments, Price, Promotions and Layout. We checked pricing of every products of both Organization in details and also checked Promotions of both organizations and conduct a result that Hyper Star are Good in Promotions Strategies. Show less
Experience

Softsource
Feb 2014 - Mar 2014Business development executive• Responsible for selling, closing, servicing and expanding the current customer • Assisted in idea pitching and how we can generate more sales
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Pepsi - shamim & co. (pvt) limited
Apr 2014 - May 2016Area sales officerTo perform all over operational & administrative functions of the wholesale business centre which includes:• Business planning for the upcoming year & to ensure 100% targets achievement. • Effective route planning, its execution & monitoring• Market expansion by developing potential outlets & through converting competitor’s outlets• Credit ManagementResponsible to achive 100% town wise targets by Brand wise and SKU wise..• Stock planning according to demand and seasonality impact• To set Fortnightly, Monthly & Quarterly Sales & receivable targets of Sales team• To make strategies to achieve the Fortnightly, Quarterly and Yearly sale targets & maintain the stock inventory levels.• Ensuring timely ordering and stock delivery • To prepare Monthly Business Report & all types of Head Office correspondences regarding to Marketing, sales & accounts. • To visit new clients for business expansions & especially focusing on their business potential, market repo & financial position.• To keep an eye on the competitors, activities, speedy change in market conditions & its trends Show less

Shan foods private limited
Jun 2016 - Oct 2018Territory sales officerPrimary Responsibilities: Revenue Generation: Achievement of annual month wise revenue target of area. Achievement of month wise revenue target of area. Business Development: Identify potential towns for business growth. Launch of new products and brands in existing and new territories. Execution of trade marketing initiatives as per cycle calendar. Efficient deployment of merchandising assets in retail environment. Implementation of capacity building measures for better business results. Operational Efficiency: Ensure availability and display of Shan Foods products in the outlet. Maximize the return on fixed assets deployed in the market. Optimum utilization of available distribution and company resources. Timely escalation of genuine business related issues of stakeholders. Manage the expectation of business partners. Claim Clearance Certificate Area wise citing the pending claims of distributors, also verification and timely submission of claims. Show less

Rupali foods pvt ltd
Oct 2018 - Oct 2020Territory sales managerResults driven individual, highly skilled in sales operations and distribution handling, sales planning, forecast, new channel development, new distribution development, territory and town development, distributor feasibility and sales plans to increased maximum sales and revenue.Innovative analytical organizer with ability to identify problems, research solutions, make effective decisions, design and implement the policies. Has effectiveness in managing people, and grow analytical, professional, Presentation and communication Skills. To Achieved primary & secondary sales target town and territory wise.Achieved sales KPIs and deliver of best services in market at the right way and time.Ensure the presence of new brands in LMT @ up to the marks and ensure availability and visibility hot zone in retail channel.Successfully run distribution management system for sales and KPIs tracking at all distributions. Develop distribution network and successfully feasible of new business.Develop sales team and training during the job’ distribution handling’ team handling and team motivation.New Route map designed for efficient cost of supply.Collect comprehensive shop census and market information. Show less
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Mezan tea (pvt) ltd
Oct 2020 - nowResponsible for planning & forecast to achieve volume & value based sales targets. Ensure the proper distribution of Mezan Tea products at all outlets through developing & maintaining of routes & PJP's. Ensure the best distribution service by arranging effective & efficient sales call on regular basis. - Induction of new handlers "SD's" & outlets to enhance the penetration of Mezan Tea products. - Ensure product availability and increase numeric distribution through enhancing coverage, adding new outlets. - Plan, coordinate and verification of all trade promotions at Zonal level.- Monitor competitor’s activity and report to superior Manage and train all SE's assigned in the area, provide on-the-job training to SE's.- Develop and strengthen relationship with existing and potential dealers/retailers. Show less • Geographical Business Development & Sales Management – Distribution Strategy Formulation• Sales Budgeting, Infrastructure Development & Human Resource Deployment• Strategic Business Planning and Execution Controls• Customer Marketing Activity Controls• Trade Development Plans (Individual Retail Environment)• Analyze & evaluate the effectiveness of sales, costs, methods and outcomes.• Human Resource Development & People Management – Core Sales & Sales Operations Staff• SOPs & Policy Guidelines Development & Execution Monitoring Show less
Zonal Sales Manager
Jul 2023 - nowArea Sales Manager
Oct 2020 - Jul 2023
Licenses & Certifications

Sales force training
Pepsi cola
Languages
- enEnglish
- urUrdu
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