Experience

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  Helen of troy

  Jan 2010 - Oct 2015

  Championed an international promotion to fulfill the assignment of leading the personal care business roadmap through divesting the Vidal Sassoon brand and expanding Revlon’s global strategy to the EMEA region. Partnered with Procter & Gamble.📌 Member of the Global Category Organization. Regional Responsibility. Leading internal and outsourced international teams. Spearheaded LATAM’s business, leading on regional strategy for the Personal Care division, including Revlon, Vidal Sassoon, Veet, Toni&Guy, BedHead, Dr. Scholl, Cosmopolitan, Laila Ali, Pro Beauty Tools. Drafted the Go-To-Market regional strategy for Hot Tools.📌 Member of the Global Category Organization. Regional Responsibility. Leading internal and outsourced international teams.

  • EMEA Brand Director

    Jun 2014 - Oct 2015

  • LATAM Marketing Manager

    Jan 2010 - Jun 2014
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  Mpl home

  Oct 2015 - Apr 2019

  Chief marketing officer

  Spearheaded all corporate marketing activities, developed and coordinated the execution of revolutionary marketing strategies. Led the Marketing, e-Commerce and NPD teams in the UK and the Far East. Accountable for the division’s P&L. Responsible for 7-Figure Marketing & Communication budgets.KEY ACHIEVEMENTS:• Sold more than 1M units across the Brands under my management.• Developed and implemented the Digital Strategic Plan (>£3M in Yr1), catalysing several stores into a leading position: Amazon EU, Very, ASOS, FeelUnique.• Pioneered the implementation of the Stage Gate process across company divisions (29% margin improvement).• Championed the opening of key partners in Europe, including Sephora, Vita (Nordics) and Russia; +20% revenue contribution.📌 C-Level executive. Board member. Global Responsibility. Leading internal and outsourced international teams. Show less

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  Dimotta strategic

  Apr 2019 - now

  Chief strategy officer

  Managing <7-Figure projects including corporate marketing and international expansion functions, direct brand management, media relations, brand positioning, NPD roadmap, B2C / B2B and digital solutions. Supporting clients to achieve growth via technology plans, innovations, investments, and digital business strategies. KEY ACHIEVEMENTS:• Achieving YOY growth of >250% via targeted business development.• Realising a +30% increase in partnerships through robust management of the growth planning process.• Strong executive presence and ability to communicate compelling marketing strategies to all levels & functions.• Proven ability to manage multiple brands, strategies, problem solving and provide clear direction and leadership to cross-function teams.📌 C-Level executive. Board member. Global Responsibility. Leading internal and outsourced international teams. Show less