Jane Leth

Experience

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  Arla Foods amba

  Jan 2007 - Jan 2009

  Brand Manager Assistant
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  Royal Danish Embassy, France

  Jan 2007 - Jan 2007

  Intern
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  Danmarks Eksportråd

  Jan 2007 - Jan 2007

  Intern
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  Lantmännen Unibake Denmark

  Jun 2010 - Aug 2011

  Management Coordinator

  As PA to the Managing Director, I handled everything from calendar and meeting administration to copy-writing internal communication material.- Ongoing development of presentation material to the MD.- Write articles for internal communication platforms.- Coordination of calendar and meeting activity.

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  Lantmannen Unibake International

  Aug 2011 - Jan 2014

  Corporate Communication Consultant

  My task was to ensure day-to-day support of local web users as well as managing the corporate website.- Development of content for both local and global use.- Build global campaigns on website- Drive SEO-activities and secure execution of AdWord campaigns, incl reporting- Secure well-functioning must-have-tools (image bank, product database etc.)- Write articles for offline and online publications

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  Lantmännen Unibake International

  Jan 2015 - May 2019

  As Global Digital Manager, my role was to step-change digital BtB marketing across the Group. By introducing an inbound approach to marketing and a digital BtC-mindset, I put digital at the core of the business and started a transformation journey.RESPONSIBILITIES:- Develop global digital strategy and roadmap.- Secure best practice sharing and synergies in investments across the group.- Lead and motivate an international task force group.- Manage relation with key suppliers incl budgets.RESULTS: - A fundamental change of digital mindset across the group and across markets/organisational levels.- Development of global digital roadmap incl alignment and support on digital priorities.- Global roll-out of an inbound marketing approach to lead generation and marketing automation and local commitment hereto.- Realization of important synergies across the group through a “develop-once-use-many” approach to new developments. Show less

  • Group Digital Manager

    Jan 2015 - May 2019

  • Group Digital Specialist

    Jan 2015 - Sept 2016
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  Lantmännen Unibake Denmark

  May 2019 - Sept 2023

  Digital Manager

  I generate profitable growth by maximising the business' digital potential through increased use of online channels and digital applications .MAIN RESPONSIBILITIES- Develop and execute digital frontrunner ambitions (foodservice) with lead generation and email marketing / automation as the main drivers.- Optimize conversions throughout the full customer journey - from research and inspiration to consideration and transaction- Develop a digital mindset across the commercial team- Develop digital partnerships with key customers to grow our common businessPERSONAL SKILLS:- Ability to drive projects - from strategy and high level planning to full execution- Constantly curios and strive to keep track on fast changes and new digital opportunities - Courage to stretch and challenge the organisation- Ability to motivate and encourage execution both through direct and indirect leadership Show less

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  Lantmännen Unibake

  Aug 2023 - now

  Senior Manager - Customer Experience & Communication