Hayley Kathoke

Experience

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  Spotlight Promotions

  Feb 2016 - Jan 2018

  Sales Promoter

  Worked as a sales promoter at events to advertise and sell products to specific clientele.

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  Self-employed

  Jan 2018 - Aug 2024

  Content Creator

  Creating social media content surrounding fashion and lifestyle. Collaborated with brands to launch new collections, or events and created content to suit a brand image. Milestones include: - Growing personal brand from 800 followers to 26 000 within 5 years on Instagram - Growing TikTok audience to 11 000- Worked on social media campaigns with local and international brands, for example: Daniel Wellington, Hudson’s, Beachcult. Skills learnt:- Social Media content conceptualisation and production - Trend forecasting and research - Photography and video editing - Targeting audiences - Analysis of KPI metrics to ensure success - Maintaining relationships with brands, photographers and make-up artists Show less

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  ICE Models

  Feb 2019 - Jan 2023

  Fashion Model
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  Soviet Denim

  Mar 2022 - Mar 2022

  Marketing Intern

  Worked on Soviet Denim’s Autumn/Winter 22 campaign within the marketing department. Responsibilities:- Working with the stylist to style the campaign shoot- Dressed models on shoot days and a managed sample rack - Create social media content specifically TikTok videos - assisted with admin of the shoot I.e., preparing shot lists, and set design. - Adhoc tasks needed by the creative director

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  Stadio School of Fashion

  Jun 2022 - Sept 2022

  Social Media Marketing Intern

  I had the privilege to be recognised by my University to assist in social media coverage for university events. A highlight was to work on the Comic Con Africa event where I created instagram and TikTok content and managed the live videos throughout the day.

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  South African Fashion Week

  Oct 2022 - Oct 2022

  Auditorium Manager A/W 23

  Being the Auditorium Manager for the Autumn/ Winter 2023 South African Fashion Week shows was an opportunity presented to me following a previous internship with a former employer. Key Responsibilities: - Managing the auditorium seating - Assisting media with correct seating - Assisting key / VIP guests into seating - Ensuring auditorium audience, specifically front row, is visually pleasing and ready for film quality - Assisting with turnover between shows

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  Crescent Agency

  Feb 2023 - Feb 2023

  Public Relations Intern

  I had the privilege to assist within a PR role for two London Fashion week Autumn / Winter 2023 presentations. Responsibilities: - Working within a team to set up the event space - Packing press bags - Welcoming VIP guests - Ensure event runs smoothly and in a timely manner

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  Hunter Grace

  Mar 2023 - Jul 2023

  Public Relations Intern

  Contributed to successful media coverage for popular brands Sol de Janerio, Thayers, Designer Parfums, Allies of Skin, RMS and Farmacy. Responsibilities include: - Reporting into the Account Executive / Senior Account Manager- Clipping all coverage (online and print) for clients- Monitoring social coverage across Instagram and TikTok- Social Media community management - Packaging all mailers and send outs across clients- Managing all post office send outs and booking couriers for deliveries- Office Admin i.e maintenance of stock and necessary stationary for packages - Keeping media databases up to date daily- Influencer seeding lists - Overseeing all office expenses and logging these- Assisting with the set-up and execution of press and influencer events – both virtually and in-person- Assisting with end of month PR reports Show less

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  Karen Millen

  Jul 2023 - Aug 2024

  Brand Assistant

  Collaborating with the Head of Brand and Senior Brand Manager to develop and execute brand marketing strategies, driving visibility and engagement. Supported on end-to-end brand campaigns and social media operations across multiple platforms specifically Instagram, TikTok and Facebook. Managing Pinterest channel, creating content according to key calendar moments to drive engagement and reach. Led partnership outreach for social competition, content brainstorming, and influencer / media sourcing. Developed new content strategies resulting in revenue growth particularly with in-house content for TikTok and Instagram. Complied weekly and monthly reports, contributed to brand projects and events, and expanded market presence through strategic collaborations. Handled purchase orders, office tasks, and ad-hoc tasks. Managed sample send outs for influencers and internally. Show less