Justin He

Experience

• 

  中兴

  Apr 2006 - now

  1. Ensure end to end smooth operation of AXON mobile phone and Spro2 intelligent projector, achieve sales target. Based on company strategy, develop annual marketing strategy, draw up branding budget and oversee the execution.2. Operate the whole project in full life cycle. Lead team to integrate marketing plan, pricing, sales target, main channels (Operator, public and E-commerce channels), product GTM (Go To Market), launch, product materials optimization, campaign (cooperate with Tencent Games), stores coverage, price monitoring and control, price adjustment, product delivery, favorable rate maintenance, member management, customer care and product delisting.3. Optimize product planning and product strategy. Since the product ID stage, by analyzing industry trend and competing goods, specify target consumers and different highlights (such as intelligent voice interaction, vein finger recognition and 3D display/3D video). By research on appearance, color, weight, screen, camera, photograph, chipsets, memory and cost, propose modification opinion, to make product more competitive and deliverable.4. Integrate marketing communication, boost ZTE AXON brand value. Lead team to make branding plan, specify target consumers, brand essence, KV, multi-screen Advertisement, live webcast, promotion campaign (3D photograph contest and 3D game contest etc.), Wechat and Weibo branding.5. Group customer marketing. Hold workshop and introduce product highlights to the central government like Commerce Ministry, group customer Dept. of China Unicom and China Telecom and crucial KA like Gome and Holpe.6. Sales project operation and management. By introducing horse rise mechanism, tailor team assess and incentive scheme to ensure the performance. Total income of products with level 2000-5000 CNY increases 50%+ YOY. Show less Reason for position transferring: Company reorganization.1. Business development in telecom operators market. Win the crucial project and win the CEO Honor Award issued by CEO. As the head of technical team, leading GSM/UTMS/LTE, Core Network/NFV, Cloud Computing Center, Billing & CRM system, Power and CAF product manager to analyze customer demand, competitor information, develop customer relationship of technical part including engineer, manager, director and CTO, customize technical solution, design network architecture, write PPT, bidding, costing, pricing, negotiation and smooth handover between pre-sales and after-sales team to ensure the timely delivery.2. Branding. In the region, hold workshop, seminar, forum and exhibition to present the latest technical solution, achievements about LTE Advanced, 5G, NFV/SDN, xPON, digital transformation and Cloud based Data Center, to enhance company brand strength.3. Overfulfil the sales target ahead of 6 months in 2015, rank No.1 in all regions.4. Optimize market planning procedure, concerning short-term and long-term target. Improve market structure in strategic market and products with special incentive offers. Show less Reason for position transferring:Company reorganization1. Build customer relationship and promoting solution. With weak relationship basis, work as the head of Core Network team, lead team to build relationship from zero in three months, seize the key customer in decision chain, propose competitive solution and present highlights, write PowerPoint, and finally win the big and critical project of TeliaSonera from intensive competition, ensure the following long-term and in-depth cooperation with customer.2. LTC (Lead to Cash) strategy execution. Act as the owner in charge of technical solution review of company LTC strategy in AP&CIS region. Review and optimize SoC, items and commitment in bid for cost effective and competitive solution.3. Innovate pricing procedure, improve decision efficiency. In critical project, analyze solution SWOT, costing, pricing record, propose pricing solution for management.4. Branding. Besides workshop, seminar, invite customer to attend famous expo like MWC of GSMA, to present Business Intelligence solution, big data marketing solution for telecom operator.5. Train team and build knowledge database. Train team about GSM/UTMS/LTE solution, Optical/Datacom network, xPON/xDSL, Clouding Computing/Cloud Services and business negotiation, finally 100% qualified by company, also rank the No.1 in peers. Collect customer demand, bidding materials, usual communication information and Q&A knowledge database, very convenient for fast inquiry and learning.6. Optimize product roadmap with customer demand. Unify the security solution planning during GSM/UTMS/LTE, Core Network, Bear Network. Output network security solution, execute in Russia project. Show less

  • Marketing Director

    Oct 2015 - now

  • Marketing Director of East Asia Region

    Jan 2014 - Sept 2015

  • Team Manager of Integrated Solution in AP&CIS Region

    Jan 2012 - Dec 2013

  • Team Manager of Core Network in AP&CIS Region

    Jul 2009 - Dec 2011

  • Chief Representative of South Aisa Region

    Jun 2008 - Jun 2009

  • Presales Engineer of Core Network Product and Solution

    Apr 2006 - May 2008