Liz Lea

Experience

• 

  Various agencies as listed

  Sept 1998 - Sept 1998

  Agency side

  Other key clients include: Barnardo’s, Coca Cola, Calvin Klein perfumes, David Lloyds Fitness, Hilton Hotels, Nat West, Ronald McDonald's Children's charity, Saga Holidays, Thomson, Marks & Spencer financial services, Okanagan Wines, Virgin Active & Walt Disney.

• 

  Brann Worldwide

  Oct 1998 - Feb 2001

  Account Executive / to AM

  Guinness: • Junior team member. Worked closely with data planners to deliver highly targeted DM & email campaigns. As an AM assisted the team to implement the ‘Guinness Club’ Relationship Marketing program. Targeted DM & email campaigns increased Guinness consumption and consumer value by 23% over a two year period.

• 

  EHS Brann

  Jan 2002 - Apr 2003

  Account Manager / Senior AM

  Debenhams: • Key role in strategic development of CRM program. Implemented DM campaigns to target most loyal & frequent shoppers, achieved sales targets & increased customer spend by 10%. - Integral role to win business e.g. store card design, promote in-store events & shoppers catalogue.Other clients: Habitat - implementation of CRM programme. National Savings & Investments - re-branding of NS&I, implementation of fully integrated ad campaign to support re-brand.

• 

  RMG Connect

  Jul 2003 - Apr 2005

  Senior Account Manager

  LifeScan USA: • Key role in the strategic development of a CRM program. Evaluated data to inform targeting decisions. As a result, produced highly targeted DM & online campaigns. LifeScan’s CRM program resulted in a 75% consumer retention rate over two years. • Managed the launch of www.onetouchgold.com as an interactive tool to engage consumers.Other clients: Non-profit, Vancouver General Hospital (donor acquisition & retention), B.C.Breast Cancer Foundation (donor & sponsorship events). Show less

• 

  TBWA\Vancouver

  May 2005 - Oct 2007

  Direct Response Account Director

  As Direct Response Account Director responsible for all DM & digital campaigns. Key clients included Boston Pizza, BC Liberals, Nissan, Tourism BC, Vancouver General Hospital and Vancity. • Controlled & managed department & client budgets (in excess of $3M). • Played key role in facilitating TBWA\ Disruption workshops with senior clients.• Managed team of 5 and mentored (BCIT interns). Vancity: • Conducted a ‘Brand Vision process’ and successfully communicated the brand truth that Vancity can ‘change the way your money works’ through a new Brand campaign.• Developed and implemented member acquisition & retention strategies to achieve KPI’s. • Implemented DM & digital campaigns for VISA to achieve aggressive card acquisition targets.• Managed fully-integrated brand campaigns, including TV, press, radio, DM, website www.weallprofit.com and experiential activity. The brand campaigns were awarded Marketing Magazines ‘Marketer of the Year’ in 2006 and ‘Best of Show’ in 2007 at the Lotus Awards.• Managed the launch of social networking site www.changeeverything.ca Revolutionary at the time, hence awarded a prestigious ‘Webby Award’ in 2007. Show less

• 

  SmartDesign Group

  Nov 2007 - Oct 2008

  New Business & Marketing Manager

  • Managed the Marketing department to support new business & build brand awareness. • Developed and implemented marketing plans for North America, Europe and Asia.• Developed marketing strategies for industry sectors i.e. airports, stadiums, hotels and shopping centres. • Generated international new business that resulted in (CDN) $7 Million in revenue. • Pitched to win new business including Wembley Stadium, Air Canada Centre (Toronto), Montréal Airport and Dubai Metro. Show less

• 

  CMW

  Nov 2008 - Dec 2009

  Account Director

  CMW was appointed by Government Agency COI / Department of Health (DoH) to launch national'Harmful drinkers' campaign: • Key strategic role in the development of the CRM program for ‘Harmful Drinkers’ in UK. • Devised & presented strategy to government stakeholders on how to effectively reach key segments.• Managed huge campaign budget and the creative development & implementation of ‘Harmful Drinkers’ multi-media Campaign supported by DRTV, radio, press, outdoor & DM. VISA: • Partnered as a brand consultant with VISA on new business pitches within EMEA market. Show less

• 

  The Communications Agency

  Jan 2010 - May 2010

  Account Director - DM, digital & partnership promotions

  On contract to manage the pitch team to win Fiat Doblo launch campaign. FIAT:- Developed btl & digital strategies and managed the implementation of DM, digital & POS comms to support launch. - Initiated, negotiated and managed partnership promotions / contra deals with major brands i.e. Argos, British Airways, P&O Ferries.- Achieved Fiat’s objectives to build awareness and incentivise test drives within 3 months of launch.- Results indicated this was one of the most successful campaigns (for Fiat) in European market to date. Show less

• 

  LIDA

  May 2010 - Sept 2010

  Account Director (contract)

  Boots: • Contracted to deliver a new Parenting Club (CRM) program (within four months). Successfully accomplished this objective. • Optimised the strategy by developing two communication streams for first & second time mums and introduced a value management system thus ensuring maximum ROI.

• 

  The Red Brick Road

  Oct 2010 - Apr 2011

  Account director

  Volkswagen (VWCV): • Supported VWCV’s brand pillars by managing the creative development & implementation of lead management and CRM Programs (on & off line) for Commercial Vehicles. • Developed creative platform for the new Amarok, VW’s first AWD vehicle.• Developed & managed the implementation of btl & digital comms strategy for Amarok 4WD launch. • Achieved true integration by collaborating with the Social Media Director to develop social media strategies to deepen the brands relationship with customers. Show less

• 

  MBA

  May 2011 - Dec 2011

  Account Director

  Managed account team of four, provided leadership and motivated the team to deliver on targets. Accor & Ibis Hotels:• Proposed & managed the implementation of fully integrated brand campaigns, supported by tactical offer-led campaigns to drive hotel bookings for ibis hotel brand (one of Europe’s largest hotel groups). These multi-channel campaigns included online display & rich media advertising, social media platforms, email, radio, press & outdoor.National Trust:• Developed & implemented successful multi-media brand amplification campaigns to promote National Trust destinations. Using sophisticated data techniques to target specific segments to achieve results. Comté Cheese:• Achieved objective to fully establish the Comté brand (French) in the UK market. Developed & implemented a retail strategy that led to the brand campaign performing 20% over target with successful penetration in retail stores (i.e. Waitrose) and Good Food shows within the UK in the first year. • Managed events i.e. exhibition stand at BBC Good Food Show (5 days), International Cheese Awards (3 days) and all sponsorship & PR activities. Show less

• 

  DARE Vancouver

  Feb 2012 - Jul 2013

  Account Director

  Manitoba Telecom Services (MTS):• Managed the account team and all lines of MTS business from retail to enterprise. Developed & implemented multi-media product campaigns from complex DM campaigns to mainstream TV spots, ensuring digital was a major component. - DARE operated a data centric model, a 6 stage process to maximise client data & achieve knowledge which leads to truly effective customer comms. Responsible for the implementation of MTS's CRM program. Thompson Rivers University (TRU):• Directed the development of the new TRU website www.tru.ca This involved managing the client through discovery, sitemapping, wireframing, design & usability testing. The new TRU site, using responsive web design was launched successfully in July 2013. B.C. Children’s Hospital:• Challenged to raise $5M from high value donors towards a new hospital wing. Managed the development of a new integrated capital fundraising campaign for Children’s Hospital. Show less

• 

  Tmw agency

  Oct 2013 - Dec 2013

  Account Director (freelance)

  Simple (FMCG):• Contracted to manage the creative development & implementation of digital campaigns. Worked collaboratively with the online community manager to drive the brand’s presence in social media. We built up the ‘Simple’ Facebook page as a lead engagement platform for one to one dialogue with Simple product users. Maximised social opportunities by constantly monitoring brand chatter on twitter. Robust data analysis enhanced the existing CRM programme and contributed towards a new & more cost effective tier for implementation in 2014. Show less

• 

  Oliver's Originals

  Dec 2013 - May 2014

  Marketing & New Business Manager

  Oliver’s Originals makes & sells vintage furniture. A fantastic opportunity to manage the creation of a brand, positioning & promotional materials including events management & planning. Achieved our goal to launch at the Royal Bath & West show at start of Summer (2014). A solid start for a small company that hit it's year one sales targets and now attends various county shows around the country .

• 

  Proximity

  May 2014 - Jul 2014

  Account Director (freelance)

  Contracted to manage the pitch team & work closely with the GAD on the VWCV & SEAT pitch for CRM strategy & creative. Successfully delivered the pitch presentation to client at the end of July.

• 

  Tangible

  Aug 2014 - May 2016

  Account Director

  Bank of Ireland:• Bank of Ireland are the financial provider to the Post Office and AA credit cards. Responsible for credit card retention marketing activity. Proved value by selling in insight-driven strategy and managing the account team to implement DM & email campaigns which has given impressive uplift in results. Vanguard Asset Management:• Vanguard is an asset management company with a difference, a truly-purpose driven brand. In spite of owning trillions of dollars in assets worldwide they have a heritage as a mutual so their abiding principles are to be humble and to put their clients-first by driving down costs. This has challenging implications for marketing. During my time working with Vanguard this has meant developing genuinely useful tools & content for their clients as well as delivering deliberately unobtrusive press and digital advertising across a Pan-European market. Show less

• 

  MRM Meteorite

  Jun 2016 - Sept 2016

  Account Director

  F/L contract on TSB. As a challenger bank TSB intends to distinguish the brand from the big players. Contracted to support TSB’s brand pillars by managing the creative development and implementation of an engagement programme for account holders. In addition, managed the implementation of a multi-media campaign to promote the launch of TSB’s new Pick & Protect home insurance product. Managed discovery workshop sessions and proved value by producing insight-driven strategy to support TSB’s proposition to work in total partnership with customers. Show less

• 

  Leo Burnett Group UK

  Oct 2016 - Jun 2017

  Brand Activation Account Director

  AD on Molson Coors - Grolsch, Doom Bar & Staropramen.Grolsch: Challenged to devise an unconventional approach to creating a limited edition pack. We created an experiential event at Spitalfields market (London) that invited consumers to have their photo professionally taken and doodle-bombed by our resident artist. The best photos were used to create the limited edition pack. Played pivotal role in the success of the experiential. Also responsible for developing a digital & social campaign to drive traffic to the event. Consumers were invited to sample Grolsch and received a free bottle as a gift. We exceeded stand engagement & online engagement targets. Staropramen: Created a suite of marketing materials for national Master of Serve training sessions. Developed innovative Perfect Pour consumer facing & back of house brand activation comms to promote Staropramen in bars. Doom Bar: Managed Beer Garden prize draw promotion for trade, this included creative development of bespoke pieces to promote brand awareness within the local community. Show less

• 

  The Creative Consultancy

  Jun 2017 - Jul 2017

  Account Director

  F/L contract - implementing campaigns for The Wine Society & animated videos for The Royal Mail.

• 

  BD Network

  Aug 2017 - Dec 2017

  Brand Activation Account Director

  AD (F/L contract)E&J Gallo vineyards, Apothic & Dark Horse (Californian) wines: • Challenged to build a stronger brand presence in the UK. We created an integrated campaign to expose more consumers to Gallo’s wines and thus increase reach & engagement. Exhibiting at events i.e. London Design Fair, The Great British Food Festival & Thame Food Festival was a key strategy. • Responsible for managing the stand, from creative conception to production & fulfilment, including all marcomms and an activation piece. Achieved target samples of 50,000 and also bottle sales. The ‘discover your dark side’ activation element was a key component whereby consumers could interact, engage with the brand and post photos on social media (online engagements exceeded 8,000). Show less

• 

  Savills

  Mar 2018 - now

  New Property Sales Consultant

  Savills - represented Meyer Homes, Gabriel Square in St. AlbansFeb. 2018 for 9 months including 3 month training programme. From Jan. 2019 onwards contracted with the following developers:- Beechcroft - Maryland Place in St. Albans Countryside - Aura in Cambridge Main roles & responsibilities: • Managing customer journey and customer expectations when buying a new home (on or off plan) • Showcasing the development and highlighting specific plots to match customers needs • Building good relationships with potential clients • Achieving monthly / quarterly sales targets• Negotiating offer & incentives and closing deals between clients and Directors • Following the chains and progressing sales to completion • Liaising with solicitors to complete sales progression• Briefing the agency to produce marketing materials to showcase the new development • Reviewing and refreshing the website for each new property development• Creating marketing materials for each target audience in order to generate leads • Generating any marketing ideas in order to drive traffic and potential buyers into the sales suite • Updating customer database to ensure all prospects are recorded and dealt with correctly• Organising activity for launch day (and re-launch) events • Knowledge of house to sell reservations Advertising agencies worked at include:- Leo Burnett, MRM Meteorite, Proximity, Red Brick Road, Clarke McKay & Walpole and LIDA (M&C Saatchi) in London. Also Account Director at TBWA and DARE in Vancouver for a number of years. Show less