Alex Little

Experience

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  Frame USA and Posterservice, Inc.

  May 2012 - Oct 2014

  Web Designer & Media Coordinator

  - Create UI/UX wireframes for websites and applications using Adobe Illustrator and Photoshop - Design and develop HTML, CSS, VB and ASP code for the company’s six websites and two WordPress blogs- Manage SQL Server 2008 database for Posterservice inventory - new arrivals and product changes- Develop websites for charity, advertise and facilitate monthly charity initiatives - Write compelling SEO-centered blog content and track performance using Google Analytics- Manage the company’s social media presence, email marketing and affiliate content marketing 收起

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  KAL Creative

  Jul 2012 - Nov 2016

  Freelancer

  - Produced user guides for an e-book distributor in Pasadena, CA using Adobe InDesign - Manage SEO, social media and content writing for SGH Golf, Inc. and affiliated websites - Served as chief editor for Phillipines-based One Jump Web for all web content writing- Consultant on SEO and server maintentance best practices - freelance basis

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  WebFEAT Complete

  Nov 2014 - Dec 2016

  Web Designer

  Design and develop client websites with SEO consideration. Frameworks and tools used include WordPress w/ WooCommerce, nopCommerce and ASP.NET 4.0.Development languages include HTML, CSS, ASP.NET, VB, and PHP/MySQL.Other duties included working directly with clients, determining technical requirements, working within design, providing customer service and assigning tasks to development, design & networking professionals.

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  Outdoor Movies

  Jan 2017 - Aug 2019

  Director of Marketing

  - Assist a design team in redesign and rebranding of two main company websites- Photograph and edit new product photography, collect product specs for the website- Monitor SEO and find new opportunities to improve organic rankings in created content- Design and market for two annual art festivals: A-RTS and Bethesda Row Arts Festival- Create long-term content plans: Facebook, Instagram, Blogs, PPC and Email Marketing- Visually chart organic and PPC performance, interpreting and making data-based decisionsDTA Global specializes in selling, servicing and renting high-quality projectors, outdoor movie screens, AV equipment and services to government agencies, large business events and film festivals; both nationally and internationally. 收起

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  RoboMQ

  Nov 2019 - Apr 2020

  Marketing Executive

  - Create complex technology use cases in user-friendly materials - Work with technical teams in designing UX and visual elements- Manage partner relationships with cloud marketplaces, reseller channel and OEM partnerships- Prospect new leads using HubSpot CRM and lead generation tools- Conference with technical teams to create website integrations of marketing technology- Design and write web pages, documentation and marketing content for potential clientele- Develop unique marketing visualizations in WordPress including PHP, CSS and HTML page building- Offer input and strategy in SEO, digital ads, paid media, etc.Robo MQ is the leading iPaaS (Integrated Platform as a Service) for SaaS, Enterprise Apps & "Internet of Things". 收起

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  Integrated Systems Solutions, Inc

  Apr 2020 - Jun 2023

  Web Developer

  On contract to the National Oceanic and Atmospheric Administration (NOAA) - specifically the National Ocean Service (NOS).- Develop pages for the National Ocean Service and Ocean Today websites using HTML, CSS, PHP and JavaScript- Assist in GovDelivery account administration for NOS teams- Design for and maintain Ocean Today museum kiosk using LUA scripting, XML and enVision software- Apply Section 508 accessibility best practices to outgoing web content and PDFs

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  Rival

  Jun 2023 - now

  Senior Digital Marketing Manager

  Maintaining all SilkRoad Technology websites using WordPress Content Management System, including building, refreshing, and updating content, images, video, and other resources; and creating new page layouts and templates on a regular basis.Managing and leading site migrations, site rebuilds/replacements, creating project plans, communicating plans to wider organization, running project meetings, bringing together internal and external resources, assisting in building test environment, testing and quality assurance for new sites, monitoring site migration, managing to project milestones, and sending 'all clear'.Working with and managing hosting service and web development agencies and checking in to ensure optimal site performance, including links, database, and other functions.Proactively monitoring keywords and identifying intent for on-page, off-page, and technical SEO opportunities that drive organic traffic at scale, which may include changes to site architecture, new content, informational and product pages, linking and more.Using analytics and testing best practices to modify and optimize the site to continuously improve site conversion and lead generation.Supporting the Search Marketing SEO and PPC strategies and assisting the team with monitoring, management, optimization and reporting on website performance, using Google Webmaster Tools and analytics and effecting any website updates or optimizations.Ensuring all tracking for Google Analytics, Salesforce, and MarTech stack is in place for each Marketing campaign and continually striving to track ROI and improving baseline performance.Communicating optimization and testing activities and findings in verbal and written formats through monthly reports and meetings.Researching and implementing best-practice strategies, tools, and other emerging technologies that improve site performance, engagement, interactivity, and conversion potential.Acting as back-up support for Salesforce and Pardot. 收起