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Anuj Shah

Anuj Shah

Presales Consultant

Followers of Anuj Shah936 followers
location of Anuj ShahBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Business Analysis
    Business Development
    Business Planning
    Business Process
    Competitive Analysis
    Consulting
    Healthcare Domain SME
    Integration
    Management
    Pre-sales
    Team Management
    Testing Solution Development
    Vendor Management

  • About me

    Known for Business growth mindset, Market Intelligence and thought leadership. Anuj has 15 years of experience in driving business growth through business strategy, solutioning, pre-sales, marketing and crafting strategies for new service offerings. Customer centricity at its core, Anuj has extensive experience in providing business solution to Life Science organizations in transforming marketing operations. He has expertise in leading opportunities around building enterprise level digital capabilities to drive Omnichannel marketing vision. Experienced in establishing E2E business growth function for the organization, Anuj has institutionalised processes to drive operations faster, cheaper and better. Anuj has extensively worked on several large winning opportunities ranging from $5 MN to $90 MN, led wide range of digital and offline marketing initiatives and developed strategies in areas of account mining, lead generation, new geo expansion, competition attack tactics, alliance relationship management. Anuj also has built 'Good to Great' framework focused on assessing depth of business penetration and 'Relationship Vitality Index' framework measuring customer relationships maturity. Specialties & Expertise – Life Science, Animal health & Healthcare | Inside Sales, Pre-sales and Marketing | New Solution & Capabilities Building | Pricing Negotiations | Go-to-Market Strategy | Business Growth Expansion Strategies | Market Trends and Intelligence | Consulting | Quality Assurance | Enterprise Marketing & Customer Experience Certified PAHM, INS 21, LOMA 280

  • Education

    • ICFAI Business School

      2006 - 2008
      Master of Business Administration (MBA) Marketing & Financial Management

      Activities and Societies: - Placement Co-ordinator - Received scholarship of Rs. 90, 000 in MBA

    • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

      2003 - 2006
      Bachelor of Commerce (B.Com.) Marketing and Management

      Activities and Societies: - University representative (P.R.O) of National Service Scheme – Mumbai - Camp Leader of N.S.S. 10 days residential camp (handled 56 volunteers) - Selected & participated in International Youth Exchange Program USA for a year - Recipient of a scholarship of US $1000 (while studying in USA)

  • Experience

    • Tech Mahindra

      May 2008 - Dec 2009
      Presales Consultant

      Experience in -- Alliance relationship management track – identify partners for testing tools, liaison in forming various types of partnership (teaming, strategic and exclusive), testing tools pricing and negotiation based on license agreement- Presales track – proposal response and defense presentation

    • Cognizant

      Dec 2009 - Jan 2020

      Business Development and Marketing Track:Conduct research and create business development plan and Go-to-Market strategies for new potential areas Expert in owning end to end responsibilities of responding to large proposals including bid management and client visitsDeveloping financial model and cost benefit analysis for large opportunities Periodically conduct competitor analysis and compare with organization capability, strength, business performance and create intel report for executive leadershipSkillful in bringing out side in perspective to align business strategy and repackaging service offeringsDevelop marketing collaterals such as service capability, case studies, white paper, SoQs and other artifacts Healthcare Domain Track:Strong understanding on US healthcare industry including health reforms (PPACA) - ICD-10, Health Insurance Exchange Testing Solution (HIX), Health Information Exchange (HIE) and Administration SimplificationSkillful in conducting in-depth research and identifying potential areas for domain service offeringsExpert in developing testing solution offerings for Healthcare domain areas - ICD-10, HIX and HIE testing solution covering testing methodology, approaches for key testing types, test data creation and managementProficient in articulating Go-to-Market Strategy for domain offerings: building marketing collaterals such as ICD-10 and Health Insurance Exchange testing capability presentation, conducting webinars, content writing (white paper), newsletter, PoVsContributor in developing competitive pricing models for proprietary ICD-10 and HIX testing tools and acceleratorsCreating consultative PoV through conducting survey on ongoing healthcare trends and analyzing responses from customersContribution towards creating mindshare by publishing thought leadership articles in renowned magazines on healthcare domain – ICD-10, ACOs, HIX Show less Experiance in -Business Analyst Track:- Creating business value by analyzing client’s in scope applications and clustering the same in various dimensions- Providing lead support to team for reviewing test scenarios, test cases and logging defects- Developing new processes and/or improving existing processes- Clarifying business rules and project requirement ambiguities of the teamKnowledge Management Track:- Developing Road Map, drilling down into implementation plan and keeping track of the same periodically for the account- Conducting domain work shop and motivating team for pursuing domain certification- Drive cross training program for various applications within the account and enhance skill competency of team Show less

      • Senior Business Development Manager

        Jul 2017 - Jan 2020

      • Business Development Manager

        Jul 2013 - Jun 2017

      • Sr. Business Analyst

        May 2011 - Jun 2013

      • Business Analyst

        Dec 2009 - Apr 2011

    • Indegene

      Feb 2020 - now

      • Associate Vice President - Enterprise Business Solutions

        Jan 2024 - now

      • Senior Director - Business Solutions

        Jul 2022 - Dec 2023

      • Director - Business Solutions

        Feb 2020 - Jun 2022

  • Licenses & Certifications

    • INS 21 - Institutes’ Program in General Insurance

    • LOMA 280 - Life Office Management Association

    • PAHM - Professional, Academy for Healthcare Management