Zoe Whyte

Experience

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  National Trust

  Sept 2017 - Mar 2018

  Volunteer Room Guide

  Volunteered as a room guide at Hughenden Manor during my sixth form years. Assisted visitors by providing information about different rooms in the manor as well as answering any questions they had about the house and its history.This was also a learning experience for myself, both in the amazing history of a building that has hosted PM Disraeli, Queen Victoria, and WW2 intelligence servicemen and women, but also in how to work with people of different backgrounds and interests.

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  Responsiv

  May 2019 - Sept 2020

  Business Analyst

  Helped the Sales Team with organising the CRM system; cleansing existing data to ensure up to date contacts and accounts. Mapped out the sales process whilst learning the CRM system (Zoho) as a way to identify optimisations and potential for automation. In parallel, also analysed other internal processes to be reviewed for future automation projects.

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  Responsiv

  May 2022 - now

  Currently - Marketing Manager role: planning, launching and managing campaigns. This includes creating offer pages and posts on the company website, commissioning and editing content, and ensuring resources and assets are prepared in time for campaign launches. Use of Adobe PhotoShop to create promotional images in line with brand specifications.Campaigns are typically run using Google Ads, LinkedIn Sponsored Content, and email. Requires reviewing previous campaigns and ads to see where improvements can be made for future releases to ensure efforts are made to target the right audiences using the most effective methods.Corresponding with the IBM Co-Marketing team for Responsiv campaigns, managing the allocated budget and reporting back to IBM. Also helping to arrange Responsiv's participation in IBM sponsored and hosted events such as IBM Automation Festival, Tech Show London, and InfoSecurity Europe.This role also requires managing content release (social activities and website posts) on LinkedIn and Twitter (X) for constant brand awareness throughout the year. Previously - Undertook various roles within Responsiv, most recently including assisting the Marketing Manager in creating messaging and images for product and recruitment campaigns. To do this, I created various research documents for internal use covering changes in the recruitment landscape, updating templates, and more. Throughout, I also conducted research into products to write insights for publication on the company website. These insights concerned product implications of Process Automation within different industries. Show less

  • Marketing Manager

    May 2021 - now

  • Business Analyst

    May 2022 - Jun 2023