Michael DePalma

Experience

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  Pacer Financial

  May 2005 - Mar 2007

  Director

  . Designed in web, print, and multimedia applications in both PC and MAC environments. . Worked extensively with Photoshop, Illustrator, Quark, & Flash. . Acted as liaison to various publications in charge of ad placement and design. . Constructed and maintained Pacer Financial’s and its subsidiaries’ websites. . Maintained and advanced computers, cellular and land-based telecommunication, web administration, and data accessibility, integrity, and security.

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  Bombilla & Gourd Inc.

  Mar 2007 - Feb 2009

  Vice President

  • Took ownership of product design for natural beverage brand from concept to an annualized run rate of $3MM in an entrepreneurial venture.• Designed product lines profiled in Vanity Fair, OK Magazine, Newseek, and CBS.• Awarded Bevnet.com’s “Best Non-Carbonated Beverage” packaging award in 2007.• Worked with retail buyers to launch product in Whole Foods, Shaw’s, Jewel, and Giant.• Constructed interactive website that raised brand awareness and generated online sales.• Refined product lines using data collected from in-store samplings in test markets.• Implemented web analytics for measuring effectiveness of promotions and ad-spending.• Established first ever organic plant certification for bottling facility in Shangzhou, China. Show less

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  DePalma Creative

  Feb 2009 - Aug 2011

  Founder

  • Led cross-functional team in building web-based point of purchase inventory ordering system for Macy’s Department stores and designed intuitive interface based on gathered user feedback which cut required user time to place signage orders in half. • Led team in repositioning fashion denim brand based on gathered analytics data. Targeted a new segment of online consumers that resulted in online sales increase of 700%.• Created engaging e-commerce web store for fashion denim brand, which included inventory tracking and revenue reporting systems which cut required administration time by 75%. • Connected emotional and functional benefits of natural beverages in establishing brand identity and web presence for two of New York’s largest independent beverage distributors. • Established web analytics across multiple sites in various industries to gather demographic data used in brand positioning. Show less

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  Inveneo

  Apr 2010 - Aug 2011

  Marketing Volunteer

  Inveneo's mission is to get the tools of information communications technology (ICT), such as computers, telephony, and Internet access to those who need it most — people and organizations in rural and highly underserved communities of the developing world.

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  Kellogg School of Management

  Aug 2011 - Jun 2013

  Master of Business Administration

  Majors:Strategy, Marketing, Managerial Analytics, Decision Sciences, Managerial Economics• F.C. Austin Scholar: awarded to 3% of students for applied academics, leadership, and service• Elected First and Second Year Director of Marketing for 2012 and 2013 Kellogg Marketing Conferences• Elected Second Year Director of Marketing for 2012 Annual Kellogg Marketing Competition• Selected from auditioning pool of 12 guitarists for Kellogg sponsored rock band ‘Captains of Industry’ Show less

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  PlaySquare, LLC

  Jun 2012 - Aug 2012

  Marketing Intern

  • Launched flagship product for media startup—a platform for interactive children’s media on mobile devices. • Formulated go-to-market strategy for CEO and Creative Director, both with 20+ years of industry experience.• Solely responsible for social media marketing of launch resulting in 30,000 purchases across 70 countries.• Attained feature on iTunes homepage through targeted social media, boosting app sales 1600% week-over-week.• Employed web analytics to gauge effectiveness of marketing efforts and PR blitzes. Show less

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  Accenture

  Aug 2013 - Feb 2018

  Business Strategy Manager

  Business Process Design• Led redesign of improved end-to-end call flow processes for Proactive Outreach Campaigns• Planned, Developed, and Conducted Site Performance review process for call centers resulting in as much as threefold increased call volume at visited centersPredictive Analytics• Developed Productivity forecasting model used to size Customer Universes for Proactive Outreach Campaigns• Leveraged Model to generate Customer Load schedule for CampaignsOperational Metrics• Defined KPIs for measuring Campaign Effectiveness• Authored Reporting Tools to monitor ongoing Proactive Outreach Campaign PerformanceSystems Development• Authored Business Requirements for new CRM system • Led in Design Sessions with Client to uncover additional Requirements• Served as primary functional subject matter expert to the Developers to facilitate production and deployment of new systemOrganizational Design• Defined Management Model for Proactive Outreach Campaigns by clearly establishing project hierarchy, roles, and responsibilities• Established Management Staffing Model for 6+ Nationally distributed Call CentersTraining Curriculum Development• Reengineered training certification process resulting in a 28% reduction in total account travel costs and a 75% reduction in new employee downtime• Managed 3 direct reports in developing training curriculum servicing 194 person project team Show less

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  Navigate Corporation

  Mar 2018 - now

  Senior Manager

  Management consulting, done differently. At Navigate, we tackle pressing problems for large and complex companies. Our work goes well beyond strategy. We're hardwired to deliver measurable, sustainable impact by focusing on what ultimately drives business performance: the way people work together.