Fatima S.

Experience

• 

  Siemens Energy

  Dec 2013 - Feb 2018

  Team Assistant

  Support the team in organizing workshops, managing the calendar of the management, planning trips and supporting travel expenses, placing purchase orders, and supporting other activities related to Strategy work. • Coordinate and manage calendars, schedule meetings, and organize appointments.• Plan and book travel, including flights, accommodation, and ground transportation.• Organize meetings and manage calendar• Handle clerical tasks such as drafting correspondence, managing expense reports, and maintaining databases.• Organize events and speaking engagements, ensuring all logistics are handled efficiently.• Draft and manage documents, ensuring accuracy and confidentiality. Show less

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  Cobone – كوبون

  Apr 2018 - May 2020

  Senior Creative Copywriter

  Key Responsibilities:- Compelling Copy: Create concise, imaginative headlines and body copy that engage and inspire.- Quality Control: Ensure all content meets company standards through meticulous review.- Localization Expertise: Localize content between English and Arabic while preserving meaning and tone.- Review Process: Check and refine copies throughout project stages for accuracy and impact.- Multi-Platform Writing: Develop diverse content for websites, social, banners, and push notifications.- Consistent Branding: Maintain style, fonts, images, and tone across all content.- Arabic Localization: Adapt English web content for Arabic audiences, focusing on clarity and localization.- CMS Management: Upload content seamlessly using Content Management Systems.- Visual Enhancement: Edit images via Photoshop to enhance post appeal.- Innovative Collaboration: Collaborate to generate fresh ideas and strategies.- SEO Integration: Develop keyword-rich content to increase website traffic. Show less

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  Huawei Consumer Business Group

  May 2020 - Dec 2020

  Content Manager

  Key Responsibilities- Develop and implement PR strategies: Create comprehensive strategies to promote HONOR’s mission, values, products, or services. This includes identifying target audiences, establishing key messages, and selecting appropriate communication channels.- Media relations: Build and maintain strong relationships with media representatives, journalists, and influencers. Proactively pitch story ideas, draft press releases & articles. Monitor media coverage and the brand’s SOV.- Corporate communications: Develop and execute internal communication plans to ensure consistent and timely dissemination of information within the organization. This includes drafting internal announcements, newsletters, and other communications materials. Prepare key messaging, and coordinate with relevant stakeholders to maintain transparency and control the narrative.- Content creation: Produce high-quality content in English and Arabic, such as articles, blog posts, social media updates, and videos, to engage target audiences and strengthen the organization's brand. Ensure that all content aligns with the organization's goals and messaging. Upload and manage content through SFCC and other e-commerce and CMS platforms.- Content calendar management: Work closely with the content team to develop and maintain a content calendar, ensuring timely delivery of engaging and relevant content across various platforms and channels.- Measurement and reporting: Track and analyze the effectiveness of PR and communication efforts using relevant metrics. Prepare reports and provide insights to improve future campaigns and strategies.- Team management: Provide guidance, support, and mentorship to the content team members. Set clear expectations, establish goals, and conduct regular performance evaluations to ensure the team's effectiveness and professional growth. Show less

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  HONOR

  May 2020 - now

  Regional Content Manager

  • PR & Corporate Communications: Develop and execute strategies to strengthen brand identity, messaging, and reputation.• Media & Influencer Relations: Build and maintain strong relationships with media representatives, journalists, and influencers. Proactively pitch story ideas, draft press releases & articles. Monitor media coverage and the brand’s SOV.• Internal Communications: Manage company-wide messaging, newsletters, and key corporate announcements.• Agency & Stakeholder Management: Oversee PR agencies, set KPIs, and ensure timely execution within budget.• Content & Localization: Create high-quality, bilingual content across platforms while ensuring brand consistency.• Event & Campaign Management: Plan and execute major industry events like IFA Berlin, MWC Barcelona, GITEX, product launches and brand activations.• Content calendar management: Work closely with the content team to develop and maintain a content calendar, ensuring timely delivery of engaging and relevant content across various platforms and channels.• Performance & Reporting: Track communication impact and optimize strategies based on key metrics. Show less