Kellyn Baysinger Robinett

Experience

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  American Red Cross

  Feb 2010 - Aug 2011

  Swimming Lesson Manager

  -Hired trained water instructors -Oversaw daily lessons with 50+ students in attendance-Maintained pool safety during lessons-Communicated with both students and parents about all questions, comments and concerns

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  University of Central Missouri

  Feb 2011 - May 2013

  Campus Visit Coordinator

  -Scheduled potential students with an Admissions Representative, academic departments and campus tours-Answered prospective students' general questions about the University of Central Missouri admissions process-Communicatde changes in schedules to appropriate individuals

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  City of Fulton, Mo.

  May 2011 - Aug 2011

  Oestreich Municipal Pool Manager

  -Oversaw staff of 15 lifeguards and concessions workers-Enforced pool rules for patron safety-Maintained pool systems to ensure patron enjoyment-Held Red Cross Professional Lifeguard, CPR/AED and First Aid certifications-Communicated effectively with the public about all questions, comments and concerns

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  Kansas City T-Bones

  May 2012 - Aug 2012

  Promotional Intern

  -Presented comparative document of T-Bones social media vs. other American Association baseball clubs-Assisted event planning for ballpark theme nights including “Salute to Heroes” and “Superheroes”-Facilitated business-sponsored between-inning promotions for home games -Assisted stadium announcer with all in-game activities and promotions

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  Allied Integrated Marketing

  Jun 2012 - Aug 2012

  Promotions and Publicity Intern

  -Helped facilitate with promotional events for the 20th Century Fox, Paramount and Universal Studios accounts-Conducted research in the Kansas City market-Organized events with various area businesses to promote upcoming studio films-Trained as an advanced film screening representative

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  Innovative Public Relations

  Jan 2013 - May 2013

  Public Relations Specialist

  -Created and managed social media for IPR-Participated in campaign brainstorming-Created content and promotions for Earth Day 365 account-Wrote news releases concerning upcoming Earth Day 365 events-Crafted objectives, strategies and tactics for the 2013 Earth Day 365 campaign

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  Septagon Construction

  Jun 2013 - Mar 2014

  Public Relations and Marketing Coordinator

  -Managed published content on website and social media networks-Maintained Google AdWords and Google Analytics accounts-Wrote and formated monthly newsletter distributed to over 150 employees -Created print and radio advertisements for mid-Missouri and Iowa markets -Coordinated annual internal United Way campaign raising over $11,000

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  Intouch Solutions

  Mar 2014 - Nov 2020

  -Provide content recommendations to fulfill client needs through audits based on brand goals, user digital behaviors, best practices and previous content (if applicable)-Create content asset outlines across brand ecosystems to ensure research is brought to life and messaging continuity-Collaborate with media, organic search, analytics, social and CRM subject matter experts to ensure content is supported across brand ecosystems-Maintain ongoing brand inventories to ensure content efficiency and relevance Show less

  • Content Strategist

    Jun 2019 - Nov 2020

  • Associate Content Strategist

    Jan 2017 - Jun 2019

  • Senior Social Media Analyst

    Dec 2015 - Dec 2016

  • Social Media Analyst

    Mar 2014 - Dec 2015
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  Intouch Group

  Nov 2020 - Nov 2021

  -Lead content strategy for portfolio of work across 12+ clients-Conduct content audits assessing new and existing client ecosystems for opportunities and optimizations-Assemble message mapping to ensure target audiences are provided the right information at the right time-Lead workshops allowing for key stakeholder buy-in for strategic framework-Work collaboratively with SEO, analytics, social and planning counterparts to ensure content is optimized across channels

  • Associate Director of Content Strategy

    Aug 2021 - Nov 2021

  • Senior Content Strategist

    Nov 2020 - Aug 2021
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  Spectrum Science - a GHMC Company

  Dec 2021 - now

  -Establishes engagement and content strategy practices within Spectrum’s existing offerings-Creates the link between data and research, and actionable tactics through strategic guidelines -Offer flexible deliverables to best meet client budgets and needs-Lead organic search capabilities to ensure clients follow content and technical best practices to elevate potential for rankings-Create target audience journeys to drive the best information, in the best place, at the best time-Collaborate with subject matter experts to deliver cohesive strategies with cross-channel implications Show less

  • Vice President, Engagement Strategy

    Apr 2024 - now

  • Director, Engagement Strategy

    Dec 2021 - Apr 2024