SOUMITA DAS

Experience

• 

  CRY - Child Rights and You

  Sept 2015 - May 2016

  DEVELOPMENTAL JOURNALISM INTERN

  > Supported the "Healthy Start" campaign, contributing to improved well-being for underprivileged children.> Developed engaging blog content for the Child Rights and You website, raising awareness about child rights issues.> Assisted with social media management, amplifying the organization's message and engaging audiences.> Contributed to their magazine by writing reports on campaign-related events, providing valuable insights for stakeholders.> Conducted field research through site visits, gathering data to support the organization's advocacy efforts. Show less

• 

  Dharma Life Sciences LLC

  Aug 2016 - Jun 2017

  Creative Content Developer

  > Developed engaging content for Dharma Life's innovative 8-week Emotional Health Program app. > Wrote logic games integrated into the app, providing clients with interactive exercises to support their emotional well-being journey.> Authored short stories exploring human traits, enhancing user understanding and engagement.> Conducted in-depth research on personality traits and their scientific background, ensuring content accuracy.> Scripted and visualized comic strips within the app, offering a visually appealing and informative learning experience.> Contributed to the overall development of the Dharma Life app content, fostering a user-friendly and impactful experience. Show less

• 

  Treebo Hospitality Ventures

  Jul 2017 - Jan 2018

  Content copywriter

  > Developed engaging copy and communication materials across various channels, supporting product and marketing teams. > Crafted compelling Facebook ad copy, SMS, and push notification content to drive user engagement. > Oversaw the creation of content for in-house communications, PR materials, and mailers, ensuring brand consistency. > Spearheaded the in-house newsletter by writing and designing engaging content. > Generated traffic and brand awareness by writing articles on trending topics and viral content. > Contributed to SEO success by creating keyword-rich blog posts for Treebo Travel and Tech blogs. > Maintained high content quality through meticulous review and editing of all content. > Developed captivating content for marketing and B2B sales brochures and newsletters, driving lead generation and sales growth. Show less

• 

  Deluxe

  Feb 2018 - Dec 2019

  English Editor

  > Edited and delivered 100% accuracy on English post-production scripts for prestigious projects on Netflix, HBO, and Amazon Prime Video. Streamlined workflows to ensure exceptional quality for high-profile content.> Localized content for both British and US English releases, catering to diverse audiences. Demonstrated strong understanding of cultural nuances and linguistic variations.> Empowered teammates by providing mentorship during process transitions. Fostered a collaborative and supportive work environment.> Thrived in a fast-paced environment, proactively adapting to evolving studio requests and delivering projects on time. Show less

• 

  EXTRA! Insights

  Feb 2020 - May 2020

  Content Manager

  > Successfully launched and grew a social media presence for a new news media portal, achieving 2,000+ organic followers across Facebook, Twitter, Instagram, and LinkedIn within 3 months.> Implemented a data-driven approach through customer journey mapping, competitor analysis, and weekly reporting to optimize content strategy for each platform.> Developed and executed the awareness phase of digital ad campaigns, achieving a 98% reach. Utilized current trends, conversion data, and audience insights to maximize campaign effectiveness.> Streamlined content creation by providing clear briefs for topical format post designs in collaboration with the graphic team. Ensured consistent messaging and brand alignment.> Implemented innovative methods to enhance brand awareness and user acquisition for social media campaigns. > Provided comprehensive social media support, including managing live video content, daily social media engagement, and assisting with PR initiatives and marketing events. Show less

• 

  The Nascent Group

  Jun 2020 - Jun 2021

  > Increased content interaction by 96% and follower growth by 95% through integrated social media strategies.> Developed customer journey maps and digital strategies for ongoing brand presence and targeted campaigns.> Composed grant applications for minority-owned businesses, securing funding from various sources.> Managed content creation, designed digital magazines, and wrote marketing articles, leading to significant website traffic growth.> Secured press coverage for clients in leading publications and podcasts.> Worked with the CEO to provided strategic support for a unique platform that mentors and empowers nascent leaders from underrepresented voices in arts, entrepreneurship, and wellness. Show less

  • Social Media Manager

    Aug 2020 - Jun 2021

  • Art & Culture Executive

    Jun 2020 - Aug 2020
• 

  International Canadian Academy Ltd.

  Jul 2021 - Jan 2024

  > Developed content strategy to enhance community-building efforts at TeacherWit> Orchestrated complex projects including Ambassador Programs, Weekly Challenges, and Live Sessions> Initiated and implemented projects like Coffee With sessions (Interview with Leading Educators series), Innovation Challenge 2023, and Private Group Campaign to foster meaningful interactions within TeacherWit> Facilitated a collaborative environment through strategic communication with community leaders, empowering members to share insights and best practices> Collaborated with the company leader to organize and manage the Drive Edu Conference, involving speaker curation and comprehensive event management for a seamless experience Show less

  • Digital Communication Specialist

    Jan 2022 - Jan 2024

  • Social Media Manager

    Jul 2021 - Jan 2022