Sandeep Singh

Experience

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  Makshi Infotech

  Sept 2011 - Nov 2014

  Social Media Executive

  • Crafted social media strategies aligned with marketing goals and brand identity.• Developed high-quality content (text, images, videos) for various social media platforms and managed a content calendar.• Used social media analytics tools to track brand mentions, trends, and competitor activity.• Measured and reported social media performance, adjusting strategies to improve engagement, reach, and conversions.

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  Futurescape Advertising

  Jan 2015 - Jan 2017

  Social Media Executive

  • Developed and implemented comprehensive social media strategies.• Created and curated engaging social media content.• Managed and optimized paid social media advertising campaigns.• Monitored social media trends and engaged with the audience.• Analyzed social media performance metrics to refine strategies.

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  SoulCare Hospitality Wellness Pvt Ltd

  Jun 2017 - Jan 2018

  Digital Marketing Executive

  • Developed and implemented digital marketing strategies supporting business objectives and growth.• Managed advertising campaigns on Google, Meta, Instagram and other platforms with a focus on positive ROAS.• Produced weekly/monthly campaign analysis reports to track performance and optimize strategies.• Created content for social media, monitored trends, and actively engaged with the audience.• Executed email marketing campaigns, segmenting lists and tracking engagement to improve conversions.• Optimized website content and structure to improve SEO and organic traffic• Executed on-page and off-page SEO strategies to boost organic traffic. Show less

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  MT Educare Limited

  Jun 2018 - Mar 2022

  Digital Marketing Specialist

  • Developed and implemented effective digital marketing strategies.• Managed ad campaigns across Google, Meta, and Instagram, optimizing for a positive return on ad spend (ROAS).• Conducted detailed campaign analysis and generated weekly/monthly performance reports.• Performed daily PPC management, focusing on cost efficiency and maintaining Quality Score, impression share, and other key metrics.• Coordinated with the agency to review SEO strategies and social media content, providing actionable insights to enhance brand awareness and drive organic traffic.• Conducted thorough reviews of weekly and monthly SEO and social media performance reports provided by the agency to assess campaign effectiveness. Show less

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  Homesfy Realty Ltd

  Jul 2021 - Nov 2023

  Senior Digital Marketing Manager

  • Executed high-impact performance marketing campaigns on Google, Meta, and other channels to generate quality leads for the real estate industry.• Managed and optimized marketing budgets to maximize ROI.• Analyzed campaign performance data to identify opportunities for improvement.• Collaborated with management to share insights, strategies, and results.• Oversaw quarterly and monthly budget allocations to align spending with business objectives.• Worked closely with other departments to align marketing initiatives with overall business goals.• Managed a talented team of digital marketing professionals, fostering a collaborative and innovative work environment. Show less

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  Finwizz Holdings

  Dec 2023 - Sept 2024

  Head of Digital Marketing

  • Developed and executed a comprehensive Paid Marketing strategy to boost lead generation and revenue.• Built and managed a talented team of digital marketing professionals, fostering a collaborative and innovative work environment.• Allocated and managed marketing budgets effectively, ensuring maximum ROI across various digital channels.• Utilized analytics tools to track key performance indicators (KPIs) and optimize campaigns for better results.• Enhanced user experience through optimized landing page design and development.• Oversaw the creation of digital content, including website content, social media updates, and video content.• Worked closely with other departments to align marketing initiatives with overall business goals. Show less