Ali Sarhad

Experience

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  Philip Morris International

  Jun 2006 - Nov 2007

  Area Sales Manager

   Achieved a 41% growth in a year, surpassing targets.  Led and coached a team of 20 Salesmen and 4 Sales Supervisors. Ensured the smooth functioning of sales activities. Developed and managed key accounts in the whole of Rawalpindi. Increased the ratio of retail vs. wholesale. Presented various reports on specific areas for new development and routes. Maintained a close relationship with vendors to timely manage merchandising articles (shop fascias, dispensers, tube shades, counters, and teller mats). Planned visible sites for Below-the-Line (BTL) articles to outperform the competition. Conducted frequent market visits to ensure brand availability and gather feedback. Responsible for implementing all promotion activities. Fostered close relationships, explored new offerings, and managed merchandising in key accounts. Show less

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  Metro Cash and Carry

  Nov 2007 - Aug 2010

  Department Manager

   Maintained fair and balanced employee workloads, achieving objectives while ensuring high job satisfaction.  Achieved financial objectives through annual budget preparation, expenditure scheduling, variance analysis, and corrective actions. Oversaw staff hiring, coaching, daily briefings, and shift scheduling. Managed procurement for toiletries, detergent, beverages, sweets, confectionaries, and tobacco departments. Conducted trend analysis, shelf management, and inventory management for every Stock Keeping Unit (SKU) to minimize losses and boost sales. Serviced the retail and wholesale universe of Islamabad, Rawalpindi, and the entire North region. Cultivated strong, progressive relationships, providing value-added solutions to customers and retail on the floor. Inspired and built a team dedicated to excellent and consistent customer service. Proactively sought change and improvements in operations. Creatively managed merchandising signs, opening price strategy, and opening promotions. Monitored and handled over 1000 SKUs of different brands in terms of sales, price, and ordering. Managed weekly, monthly, and annual inventories. Led a team of 20 Sales Associates and 35 sales promoters with a team spirit and a positive attitude for every customer. Reconciled daily sales transactions to balance and log day-to-day revenue. Managed the highest department revenues, accurate targets, and profitability with utmost attention to detail. Oversaw inventory and receiving operations to maintain optimal stock levels. Managed bulk ordering, reordering, bulk selling to both retail and wholesale. Addressed customer queries and handled complaints. Maintained close relations with suppliers and major accounts to timely manage demand and supply. Show less

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  Jazz

  Sept 2010 - Apr 2017

  Area Sales Manager

   - Achieved 25% growth in 2012, 28% in 2013, 18% in 2014, 23% in 2015, and 13% in 2016 for all Key Performance Indicators (KPIs) cumulatively.  - Launched Jazz Cash, securing the 1st position nationwide. - Managed and supervised eleven franchises, 3 Sales & Distribution supervisors, and 3 Business Development Officers (BDOs) directly from Takhtbhai to Chitral. - Oversaw profitability of franchises, ensured quality sales at retail and kiosks. - Conducted extensive market visits across the zone to assess availability, Distribution officers' productivity, promo awareness, competition activities, and Below-the-Line (BTL) implementation. - Maintained healthy float at franchises and retail to prevent stockouts. - Designed efficient routes for the Sales Team to distribute products and services. - Developed and implemented monthly trade offers for franchises and retail, utilizing trade marketing assets efficiently. - Collaborated closely and monitored franchises/distributors to meet account needs and achieve new accounts/retail additions. - Designed point-of-purchase display materials and promotional packages. - Successfully completed overall sales and cell site planning from Takhtbhai area to Chitral, Kohistan, Dir Lower, Dir Upper, Swat, Buner, and District Shangla with efficiency and effectiveness. Show less

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  Zong CMPak Ltd

  Apr 2017 - Jan 2018

  Grid Manager

   Grew revenue by 34 million on the existing network in the last 1 year and 8 months (from 62 million, the highest previously, to 96 million).  Achieved 22% growth in numerical distribution and 34% in weighted distribution. Implemented territory alignment, routing, and re-routing of the entire Malakand belt, resulting in improved distribution efficiency and better retail service. Established a successful team with high standards of professionalism, leveraging strengths and overcoming weaknesses. Formulated and implemented strategies tailored to the geography and demography of towns and territories. Conducted extensive market visits to ensure brand visibility and availability at retail. Managed the development and excellence of channel partners and their Return on Investments (ROIs). Developed, coached, and motivated the sales team and franchises, achieving above 100% of every Key Performance Indicator (KPI). Ensured adherence to company Standard Operating Procedures (SOPs) across the team, franchises, and at retail. Successfully managed monthly, quarterly, and yearly growth in market share. Show less

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  Zong CMPak Ltd

  Feb 2019 - now

   Responsible for creating, defining and executing Regional Sales Strategy for region, aligned with overall business strategy of the company. ( 13 New franchises Inducted till Nov) Leading high-performing sales teams to achieve exceptional revenue growth and market share expansion, (11.8% growth till Nov) Enabling Revenue Realization Targets: Subscriber Loading, Primary Issuance, Retail Universe Expansion, Channel Development (BVS Expansion & MFS) and Reduce number of Bronze Level sites. (17% Growth till Nov) Gross Adds: MBB Gross Addition Targets, MBB Devices Internet SIM Gross Addition Targets, Gross adds Targets, (9.2% Growth till Nov) Focus on key enablers and bring improvement in them - Retail Expansion & Retail Health, (2200 New Retailers developed) Managing overall sales and BTL activities of the region all across the retail and customer service canters, set appropriate metrics and sales funnel management. Close collaboration with technology team in region for optimum utilization of network resources such as OPEX, Sites Availability, LTE High Utilization & 3G/4G Accessibility. Effectively deploying, coaching and training human resources at all appropriate levels in the Region Ensuring commercial policies are implemented in the region and followed by the regional sales teams with ethical standards. Show less  Managed overall Sales & Distribution activities across the assigned region, achieving a monthly volume of 600 Million. Led, coached, and managed a team comprising 5 Area Sales Managers and 20 Business Development Officers. Achieved significant results, including a 21% growth in revenue, 13% growth in customer base, and 17% growth in 4G conversion base for the year 2019. Continued success with a 17% growth in revenue, 11% growth in customer base, and 13% growth in 4G base conversion for 2020. Sustained performance with a 9% growth in revenue, 7% growth in customer base, and 13% growth in 4G base conversion for the year 2021. Managed the highest growth in data traffic for matured and newly launched sites. Successfully completed the rollout of 221 new cell sites and product launches in 221 locations in the Malakand division. Inducted 11 new franchises in Nowshera, Charsadda, Swabi, Mardan, Peshawar City, and Malakand. Secured the first position nationwide for the highest growth in revenue, Value Added Services selling, and retail expansion for 2020 and 2021. Achieved a 31% growth in ROIs of franchises/distributors for the year 2021. Led and developed strategies for Gross Sales, Net revenue, Sales targets, and KPIs achievement. Managed all aspects of Planning, Merchandising, forecasting, and new franchise inductions. Analyzed data and formulated Push and Pull strategies based on the geography and demography of the territories. Attended frequent Sales Meetings, retail conventions, trade shows, and conferences. Collaborated and liaised with other departments for the smooth functioning of daily workflow. Conducted regular analysis of the industry and competition for opportunities and growth. Implemented team-building and teamwork concepts with a commitment to excel every day. Show less

  • Regional Sales Director

    Apr 2024 - now

  • Regional Sales Manager

    Feb 2019 - Jun 2024