Anna Stratton

Experience

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  University of Wisconsin Milwaukee: Reservations and Event Planning Services

  Sept 2008 - Dec 2010

  Receptionist

  Worked with a team to plan events for student groups, campus departments, and during the non-academic year, third party clients. Responsible for designing layout spaces using Microsoft VISIO and scheduling appointments between students and event planners.

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  Red Bull

  Oct 2009 - May 2011

  Wiiings Team Member

  Worked both individually and as a group using guerilla marketing, and grass roots marketing to promote brand loyalty and awareness through various activities and special events in the Midwest. Implemented research driven marketing communications tactics to target entry point consumer and other consumers in Wisconsin.

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  Zizzo Group Marketing+ PR+ New Media

  May 2010 - Aug 2010

  General Agency Intern

  Generated research for new and prospective clients in the medical or banking fields. Transcribed interviews for convergence accounts. Compiled monthly campaign reports and media audits. Assisted in website redesign.

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  Harbor Light Inn

  Jul 2011 - May 2012

  Front Desk Associate
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  University of Wisconsin Milwaukee

  Sept 2012 - Aug 2014

  Teaching Assistant

  During these two years, I was a teaching assistant at UW-Milwaukee in the JAMS department, instructing undergraduate students in an advertising and public relations. My role as a teacher taught me how to effectively and creatively engage groups of young adults in activities related to our class discussions. I learned to lead, assert myself, give and receive constructive feedback to improve the quality of my students’ education.

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  The Hive

  Feb 2014 - Jun 2015

  Promotions Specialist/Lead Brand Ambassador

  Promote Brown-Forman family brands such as Tuaca, Jack Daniel’s, and Southern Comfort, building brand awareness at local Milwaukee bars and restaurants.Provide samples, take surveys, and maintain strict budgets at each account while engaging with consumers in one-on-one conversations to create positive touch-points and enhance brand experience.Responsible for documenting the experience, communicating with the managers at each establishment, and taking into account any competitive intel and consumer reactions. Show less

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  Sur La Table

  Nov 2014 - May 2015

  Sales Associate

  Accurately and efficiently processed a variety of transactions via the POS including, but not limited to, sales, returns, price checks, etc. Maintained product knowledge and understood differentiating qualities of similar products in each category.Proactively engaged customers and recommended products to meet their needs.

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  Bloomingfoods Market and Deli

  Aug 2015 - Oct 2015

  Cashier Customer Service
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  ACUI

  Oct 2015 - Apr 2019

  In this role, I organized logistics and operations for ACUI's oldest student program, 9-Ball. This included recruiting event hosts, negotiating event contracts, and ensuring all tournament rules were understood and followed. I also created marketing materials, planned event logistics and operations for ACUI's student leadership development program, I-LEAD. I manage the day-to-day operations of the ACUI Promos program and the strategic planning behind ACUI Promos and Procure. I work with professionals and students at universities to provide them with promotional products for their events and general office apparel. I support members and associate members by processing advertising orders, program sponsorship, membership renewals, and conference/expo registrations for both ACUI and the Campus Safety, Health, and Environmental Management Association (CSHEMA).

  • Program Assistant

    Apr 2018 - Apr 2019

  • Sales Manager

    May 2016 - Apr 2019

  • Corporate Partnerships Representative

    Oct 2015 - Apr 2019
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  Wild Orchid Aerial Fitness and Dance

  Jan 2018 - Feb 2019

  Studio Manager
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  Indiana University Bloomington

  May 2019 - May 2022

  Communications and Marketing Manager

  In this role, I set department-wide marketing strategies and policies. In addition, I: - Lead 20+ departmental units in developing SMART goals and executing cross-channel marketing campaigns. - Consult with units to advance web, email, and social media strategy. - Improve tracking metrics by driving the adoption of new technologies. - Identify storytelling opportunities to enhance IU's reputation. - Manage the department's newsroom by writing and editing news releases, and uploading them into the web framework. - Supervise professional staff and interns. - Serve on the department's engagement committee to connect staff through events and monthly newsletters. Show less

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  WUWM 89.7 FM - Milwaukee Public Radio

  Jun 2022 - now

  Marketing Manager

  As marketing manager, I serve as the primary writer of station marketing and communications materials. Additionally, I:- Create effective messaging about WUWM and its programming for print, web, and social media. - Ensure consistent messaging across WUWM's broadcast, web, and print communications platforms- Design all station artwork- Manage marketing budget and purchase marketing materials- Coordinate station trade agreements and station advertising- Work across departments to manage marketing needs for events, special programming and other station projects- Ensure consistent brand identity across WUWM's communications platforms- Collaborate across departments to develop strategies and goals- Have led and served on various committees to achieve station goals Show less