Sherilyn Micallef

Experience

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  Grand Hotel Excelsior Malta

  Aug 2010 - Nov 2012

  Front Office Agent

  It required me to constantly deliver excellent customer service and also deal with all enquiries in courteous and professional manner. I always had to try to achieve the up selling targets in fact I was the top selling agent of the year 2012

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  Norwegian Cruise Line

  Nov 2012 - Jan 2013

  Reservations Agent

  It required me to continuously reach the target week in week out, while giving a reliable service.

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  The Palace Hotel Malta

  Jan 2013 - Nov 2017

  I was responsible for both strategic and tactical initiatives related to revenue maximization. I was required to develop, monitor and adjust sales and pricing strategies. I used to issue stop sales depending on the availability of the hotel while maintaining a strong relationship with the travel agents. I reported directly to the Director of Sales, who I assisted with management meetings. I was also responsible with providing weekly and daily reporting to evaluate the pick-up analysis. My main role was to predict the consumer demand in order to establish the appropriate inventory and pricing, in order to achieve revenue growth. Show less

  • Revenue Executive

    Mar 2015 - Nov 2017

  • Reservations Agent

    Jan 2013 - Mar 2015
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  Corinthia Hotels Limited

  Dec 2017 - Oct 2019

  E-Commerce Executive

  - I was responsible to drive the rate for all three Corinthia properties, namely Corinthia St George’s, Marina Hotel & Corinthia Palace Hotel. - I was responsible to monitor all rates and availability of the three Corinthia Hotels, depending on the demand of the market and the rate strategy of our direct competitors. - Content management for all three properties.- Negotiating and coordinating with new affiliations of the luxury segment.

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  Corinthia Palace Malta

  Oct 2019 - Mar 2023

  - Optimize and maximize the hotel rooms revenue by regularly monitoring and reviewing the hotel rooms availability and rates parity.- Manage all online travel agency portals of the hotel, including updating the hotel content, imagery, the loading of rates and updating the hotel data.- Developing dynamic pricing strategy for online segments, depending on the hotel occupancy levels, market trends, the competitor pricing and KPIs, while leading regular meeting with the hotelmanagement.- Forecast the monthly hotel rooms revenue, by analysing the market trends and optimizing thehotel rates.- Account management of online travel agents by managing hotel visibility, negotiating commissions and evaluate the performance of distribution partners. Show less - Maximise the overall hotel revenue and profit through the development and implementation of effective inventory and pricing strategies based on demand forecasts, current trends and historical data.- I have also taken over responsibilities for digital marketing, where I work primarily on content creation on the brand website and all other online platforms, using different CMS programs.- I manage social media platforms by implementing strategies and tactics that grow followers, engage and retain them. Show less

  • Revenue Manager

    Nov 2021 - Mar 2023

  • Senior E-Commerce Executive

    Oct 2019 - Nov 2021
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  Flutter International

  Mar 2023 - Jul 2023

  Team Coordinator
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  The Westin Dragonara Resort

  Jul 2023 - now

  Account Director - Digital E-Commerce & Wholesale