
Julia Tolmacheva
Product Designer

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About me
Senior Product Designer (ex-Arrival, Porsche, Microsoft) | Multidisciplinary Designer
Education

Omsk State Transport University (OSTU)
2011 - 2015Bachelor's degree Economy
School of Classical Art
2013 - 2016BcA Academic drawing
University of Hertfordshire
2023 - 2024Professional Accreditation Industrial and Product Design
Univerzita Tomáše Bati ve Zlíně
2018 -Bachelor's degree Digital DesignerActivities and Societies: Digital Design, Typography, UX/UI, Adobe Creative Cloud, Cinema 4D

University of Hertfordshire
2021 - 2021Professional Accreditations Agumented Reality designerActivities and Societies: Augmented Reality, Virtual Reality, User Experience, User Interface, Vehicle, Cinema 4D, After Effect, Vuforia Studying with the British Higher School of Art and Design and WayRay, I learned the full cycle of creating holographic AR head-up displays for vehicle. I studied the details of the UI and UX for augmented reality, and also researched and integrated some decisions.
Experience

Komerční banka
Nov 2016 - Dec 2017Product DesignerIt is one of the largest banks in the Czech Republic, the application of which was developed in 2010, having a great legacy and technical implementation difficulties. During the period of work, I redesigned elements creating a new UI style guide for better UX.

Microsoft
Dec 2017 - Jun 2018Product DesignerDuring the summer of 2018 I spent some time in an amazing collaboration with Microsoft and Škoda Auto University. Interning as UX Designer for their Microsoft Hololens team, I had a privilege to work with the Microsoft Mixed Reality Program that is aimed to reduce the gap between CAD and XR. I worked alongside talented designers and had fantastic mentors who guided me along the way, expanding my knowledge throughout the program.

Sber
Jun 2018 - Apr 2021Lead Product DesignerAs a senior product designer, I combine behavioral science and the power of automation to help people find money happiness and reach their life and financial goals. We started by helping members save toward their personal Goals in new and creative ways. Building the process from the design-thinking stage to the release has increased retention and other metrics on 20%, furthermore improved product-related emotions. In two years of work, innovative and successful features have been released also thanks to the many user research and prototyping methodologies. Our product has over 3 million users and 100K+ 5-star ratings. All our services in Personal Financial Management help over 30 million users better manage their financial life. @Sber the award-winning mobile app in Russia and Eastern Europe and our Sharing Goals have two Red Dot awards in "Communicative Design." Show less

WayRay
Apr 2021 - Oct 2021Senior Product DesignerThis is the first company to invent and master the technology for creating a True Augmented Reality experience for the automotive industry and beyond. The information displayed via WayRay’s Holographic AR Display is seamlessly integrated into the real world at variable depth; no eyewear or headgear needed. During my internship I went through the full process of implementing augmented reality technology, from the concept to the description of the technical documentation.

Arrival
Oct 2021 - Mar 2023Senior Product DesignerWorking in the automotive environment plays a special role in my career. While working as a product designer at Arrival, we created a platform design for the selection and purchase of a new generation of electric vehicles, designed an electronic store for purchasing spare parts, a map for charging stations, and much more.|
Licenses & Certifications

Czech (B2)
Univerzita Karlova v PrazeJul 2018
FCE
Cambridge Assessment EnglishJan 2017- View certificate

Foundations of User Experience (UX) Design
GoogleMay 2021 - View certificate

Web - designer
Нетология-группJun 2018 
Google Digital Exam
GoogleNov 2018- View certificate

Introduction to Virtual Reality
Goldsmiths, University of LondonMay 2021 - View certificate

HTML + CSS
Нетология-группAug 2018 - View certificate

Interaction Design Foundation
The Interaction Design FoundationJun 2020 - View certificate

Typography Course
Bang Bang EducationJun 2020 - View certificate

2D Artist Basic
SkillsUpMay 2020
Honors & Awards
- Awarded to Julia TolmachevaRed Dot Winner 2020 Sberbank Online Mar 2020 https://www.red-dot.org/project/sberbank-online-49253The Sberbank Online app gives access to almost all of the financial products and services of this Russian bank. It comprises an integrated edutainment platform that aims to explain financial themes and products. How-to videos in the product sections help customers to choose a product or service which best suits an individual life scenario. Thematic channels are implemented for those who are more into texts and details, thus allowing… Show more https://www.red-dot.org/project/sberbank-online-49253The Sberbank Online app gives access to almost all of the financial products and services of this Russian bank. It comprises an integrated edutainment platform that aims to explain financial themes and products. How-to videos in the product sections help customers to choose a product or service which best suits an individual life scenario. Thematic channels are implemented for those who are more into texts and details, thus allowing further research. The cybersecurity centre offers articles, videos and tests which teach customers to safely use banking cards, smartphones and computers and to recognise fraudsters. Show less
Languages
- enEnglish
- czCzech
- руРусский
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