Rama Raditya

Experience

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  Medika Prima

  Feb 2010 - May 2013

  Marketing and Operations Coordinator

  • Co-led in designing software and tracking systems with a 3rd party to generate order forms, track inventory, and manage patients, significantly increasing clinic and laboratory efficiency• Devised and coordinated marketing strategies, email and blogging campaigns, seminar/awareness workshops, and internal SOP’s while adhering to strict anti-public advertising government mandates• Implemented a successful B2C social media program and administered/optimized internet affiliate marketing, resulting in several new patients, ongoing contracts, and geographic market dominance• Created and constructed research protocols to ensure accurate up to date information on results and effectiveness of campaigns• Planned, directed, secured additional sponsorship funding for, and executed a quarterly Food Safety Outreach Program to rural villages in effort to combat incessant typhoid outbreaks through education/awareness of proper food preparation Show less

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  Supratech Instrument

  Jun 2013 - Aug 2015

  Market Research Analyst

  •Perform full spectrum advanced statistical market research, data analysis, and ROI breakdowns on internal marketing campaigns and competitors’ marketing methods/sales to continually improve market intelligence, pricing strategies, and customer retention• Analyze, interpret, report, and graphically/verbally extrapolate pertinent market data and deliver meaningful, actionable insight on its business impact to both internal and external teams• Support strategic plans by suggesting and designing innovative qualitative and quantitative research solutions to aggressively expand customer base• Prepare quarterly/annual evaluation of existing and potential business directives including recommendations for development of new products and programs to support corporate sales Show less

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  Ellyhan Jewelry

  Sept 2015 - now

  Business Partner

  Luxury | Handmade | Pearl | JewelryEllyhan Jewelry is a fashion startup that focuses on designing and producing genuine pearl jewelry pieces. It is a collection of exquisite, luxury, handmade jewellery. Made from a selected genuine pearls from Indonesia, each piece is intricately designed and hand-crafted by the designer, whose entire lineage has been pearl artisans.Ellyhan Jewelry is the Fourth Generation of Indonesia Fashion Forward (2015) and an alumni of Centre for Fashion Enterprise.Website: www.ellyhanjewelry.comInstagram: @ellyhanjewelryBusiness Development Manager (From 2015 to 2018)Key responsibilities:• Composing and revamping the organization’s mindset into a larger industry developmental plan, turning high-level vision into meaningful and actionable strategies• Discovering identical local and regional fashion enterprise and industry, identifying critical industry issues and emerging global trends as well as industry shifts in building the Ellyhan brand• Collecting and analysing market/marketing data to evaluate and improve product features, product relevance, competitiveness, thus boosting sales—these include consumer archetyping creation as well as understudy ‘Shopper Science’ buying behaviour research • Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking organizational and individual buyers online (especially on social media) resulting in securing new leads and new markets both locally and internationally• Acquiring new methods and opportunities for sales campaigns, hence securing B2B clients (e.g. through trade buyers and Indonesian Trade Promotion Center) Show less

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  Qr8 Advisory

  Oct 2016 - Jan 2019

  Regional Business Development Consultant

  Commercial | Investment | StartupsQr8 Advisory was founded to support companies and entrepreneurs to better identify and manage risks, as well as to aid investors maximise performance of capital and wastage reduction on investments. Our core competency areas reside in Commercial, Regional Investment, and Startup Advisory.www.Qr8Advisory.com

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  PT Kendali Paramita

  Jan 2021 - Jun 2021

  I spearhead the Corporate Marketing Strategy division at Kendali Paramita - a 50+ employee distributor company that was established in 2001. My functional responsibilities include:1. Board reporting, business and marketing strategy development, business analytics, new business development, and seminar project and exhibition administrator;2. Coach and train new and existing salespersons;3. Convert customers’ status from passive to active buyers, and maintain loyal customers specifically through email marketing campaign and monthly newsletter;4. Build a proven list of customer database to be used effectively by the sales team;5. Develop business intelligence dashboard highlighting sales performance and trends for top management that was never done before;6. Promoting and offering new products from the principals or manufacturers such as: Turbo Compressor, industrial pumps, pneumatic, etc. for national automotive manufacturers and provide necessary presentation on the respective products.https://kendali.co.id/ Show less

  • Head of Strategic Marketing

    Jan 2019 - Jun 2021

  • Sales Manager

    Jan 2021 - Apr 2021
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  Orang Tua Group

  Jul 2021 - Apr 2022

  1. Responsible for supervising a team of merchandisers that consists of 300+ sales promotion girls (SPGs) nationwide;2. Engage the merchandising planning team to ensure the best availability of product across the region to maximize sell-through;3. Managing and maintaining nationwide merchandisers database including but not limited to their respective join dates, names and the registered outlets/shops;4. Ensuring the sales incenstives and salary of all merchandisers (SPGs) are calculated in a timely and accurate manner, in accordance with applicable policies and agreements;5. Conduct in-depth analytical review of sales incentives and rebates, and prepare clear and concise management reporting. Show less 1. Responsible for providing analytical data related to the impact of marketing program to sales revenue in IDR and Qty;2. Analyzing monthly sales data to find opportunities to drive efficiency and increase sales achievement;3. Coordinating with Brand & Marketing Team to solve problem related to abnormal budget claim;4. Monitoring the delivery of the promotion activities within the agreed budget;5. Monitor competitors’ activities closely and make recommendations and initiate appropriate actions where necessary;6. Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected, particularly in Jakarta, West Java, and West Sumatra region. Show less

  • Head Of Merchandising (HoReCa for alcohol beverages)

    Jan 2022 - Apr 2022

  • Trade Promo and Merchandising Manager (General Trade for alcohol beverages)

    Jul 2021 - Jan 2022