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Dustin Hackworth

Dustin Hackworth

Marketing Assistant

Followers of Dustin Hackworth535 followers
location of Dustin HackworthLos Angeles, California, United States

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  • Timeline

  • About me

    Customer Acquisition Marketing for Guitar Center

  • Education

    • Minnesota State University, Mankato

      2008 - 2012
      Bachelor's degree Music Industry & Marketing

      Activities and Societies: Produced over 100 on and off campus live-music events. Produced and wrote copy for social media promotional campaigns for Meghan Carey and five other national artists. Pursued a bachelors of science degree in Music Industry, played in a numerous bands, helped build college courses with my professors, played tuba for the university's orchestra.

  • Experience

    • Two Fish Studios

      Aug 2008 - May 2009
      Marketing Assistant

      Assisted in marketing campaigns for regional bands, labels, and venues. Worked directly with clients and marketing managers.

    • Arise Productions

      Aug 2009 - May 2010
      Event Coordinator

      Booked keynote speakers and musical artists bands in college markets across the country

    • Rhapsody Music

      Jun 2010 - Jul 2012
      Sales And Marketing Associate

      Sold guitars, drums, and pianos to a diverse customer base. Managed online sales and social media community engagement. Produced 30+ instrument demonstration videos for Youtube and Facebook.

    • Coalition Drum and Board Shop

      Jul 2012 - Dec 2014
      General Manager

      Designed, developed, and executed digital and print marketing strategies to drive online and in-store sales of acoustic and digital drums and drum accessories. Established local partnerships and produced events, drum clinics, and in-store promotions to boost sales. Produced 40+ instrument demonstration videos for YouTube channel and gained over 3,000 organic subscribers over 2 years. Produced and viral "Grandma Drummer" video (7m+ views)

    • Dakota Jazz Club

      Aug 2015 - Dec 2017
      Marketing Manager

      Managed all sales and marketing efforts for a world-class live music venue. Worked with team members and artist management to produce physical and digital marketing strategies targeting highly-diverse audiences. Designed graphics and edited video. Used project management software to track team duties and project statuses. Designed and wrote copy for hundreds of paid social media campaigns. Produced and wrote copy for multiple weekly promotional newsletters to over 50,000 subscribers

    • FideliQuest LLC

      Jan 2017 - Sept 2018
      Marketing Manager

      Directed digital and print marketing for FiDef, a start-up audio technology company. Established and managed large-scale promotional partnerships with corporations & artists around the globe. Designed, edited, and implemented hundreds of digital graphics and video for branding campaigns. Produced, tracked, and wrote copy for hundreds of paid social media campaigns. Designed and developed interactive website and UI. Produced and wrote a bi-monthly newsletter.

    • A Clear Path: Professional Organizing and Productivity

      Nov 2018 - May 2019
      Marketing Consultant

      Implemented digital and physical marketing strategies to drive web traffic and generate leads. Designed web graphics and edited video. Maintained CRM and email remarketing efforts. Established and maintained promotional partnerships. Wrote copy and managed paid Facebook and LinkedIn promotional campaigns.

    • RPA

      Jan 2019 - Mar 2019
      Digital Media Producer

      Produced digital media for Honda Regional & National campaigns. Scheduling & budget coordination, production team coordination (digital, video). status reporting, creative design & development, social media campaign production, and general administration.

    • The Guitar Center Company

      May 2019 - now

      • Manager - Customer Acquisition & New Product Marketing

        May 2023 - now

      • Manager - Drums & Percussion Marketing

        Aug 2021 - May 2023

      • Merchandising Analyst - Drums & Percussion

        Jan 2020 - Aug 2021

      • Digital Marketing Specialist

        May 2019 - Jan 2020

  • Licenses & Certifications