Julie Sarvasi Alves Da Costa

Experience

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  Incubadora Tecnológica de Cooperativas Populares - FGV

  Sept 2013 - Jun 2015

  Member

  • Collaborated with colleagues to plan and implement organizational restructuring.• Developed and implemented a gamified selection process (2014/2 and 2015/1).• Engaged in community immersion with the Saúde e Alegria NGO in riverside communities.

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  Associação Atlética Acadêmica Getulio Vargas - AAAGV

  Jan 2014 - Dec 2014

  Sports Director

  Led and organized athletic training programs and competitive events to enhance the overall college experience for peers.

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  TOTVS

  May 2016 - Jun 2017

  Consulting Intern

  • Collaborated across multiple teams to analyze and optimize complex business processes.• Developed and implemented standardized templates, dashboards, and BI reports to enhance data-driven decision-making.• Conducted benchmarking studies to identify industry best practices and drive process improvement.• Established service level agreements (SLAs) and key performance indicators (KPIs) to measure and improve performance.• Designed and delivered gamified training programs to enhance employee skills and knowledge. Show less

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  Easy (Easy Taxi)

  Jul 2017 - Apr 2019

  • Conducted market opportunity assessments for Easy's product line.• Performed product analysis to identify and recommend enhancements.• Ensured strategic alignment between product/technology and Brazilian operational teams.• Managed project and feature development lifecycle.• Prioritized and tracked bug resolution.• Data analysis (SQL, metabase and Tableau) • Coordinate cross-functional projects• Develop ideas, create action plans, and execute projects• Measure and analyze results

  • Product Marketing Analyst

    Mar 2018 - Apr 2019

  • Project Analyst

    Jul 2017 - Feb 2018
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  Cabify

  Jul 2018 - Apr 2019

  Product Marketing Analyst

  • Conducted comprehensive product-market fit analysis for Easy and Cabify in the Brazilian market.• Identified key user pain points and opportunities through in-depth user research.• Leveraged data analytics to inform product feature development and marketing strategies.• Successfully implemented and communicated product enhancements to relevant stakeholders.• Developed and executed user research initiatives to drive product innovation.• Provided product training to enhance user adoption and satisfaction. Show less

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  Turbi

  Apr 2019 - Apr 2020

  Product Owner

  • Actively participated in all stages of the user journey, encompassing customer acquisition, retention, payment method management, fraud detection and prevention, and optimization of the entire purchase funnel.• Led the full product lifecycle, from discovery and definition to development and launch for multiple platforms (SaaS and e-commerce)• Prioritized product roadmap based on strategic objectives and user needs.• Conducted in-depth user research and quantitative analysis (SQL) to identify market opportunities and inform product strategy.• Developed and maintained a robust product backlog through epics, user stories, and tasks.• Facilitated cross-functional collaboration to align stakeholders and ensure project success.• Implemented key product metrics to measure performance and drive continuous improvement.• Managed agile development processes through effective sprint planning and execution.• Partnered closely with design and development teams to deliver exceptional user experiences. Show less

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  Pixter

  Jul 2020 - Jun 2021

  Senior Product Owner

  • Implemented telemedicine features during the pandemic• Worked at Porto Seguro with Digital Journeys, including Porto Seguro Health and Dental website and app, and Itaú Health app• Mapped out problems to improve user experience, co-created solutions, and collaborated with various stakeholders• Analyzed data for decision-making and result measurements• Enhanced user journeys by addressing funnel improvements and developing new features

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  Juntos Somos Mais

  Jul 2021 - Aug 2024

  • Led and managed teams.• Generated new revenue streams through innovative raffle and sellout campaigns.• Validated hypotheses, conducted A/B tests, developed MVPs, and launched new products.• Defined strategy, created roadmaps, set OKRs, and aligned the team.• Drove discovery and delivery of high-value product propositions.• Developed and executed strategic plans aligned with company objectives.• Managed stakeholder expectations.• Conducted rigorous testing and analysis to optimize product performance. Show less

  • Specialist Product Manager II

    Jul 2022 - Aug 2024

  • Specialist Product Manager

    Jul 2021 - Jul 2022
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  E-Station

  Sept 2024 - now

  Co-Founder & Head de Produto