Erica Lucia Pereira Pires

Experience

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  IATEC - Instituto de Artes e Técnicas em Comunicação

  Jan 2004 - Dec 2007

  Art director and Marketing Assistant

  - Developed online/offline marketing campaigns, increasing the number of enrolled students between 15 – 20% each semester.- Planned, created, and analyzed results of online/offline marketing campaigns, including e-mail, website banners, institutional website updates, flyers, and folders. - Reviewed and created educational content for books and PowerPoint presentations, using printed and online materials. - Managed WordPress and HTML websites.

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  Free Lancer

  Feb 2007 - Feb 2015

  Marketing Director, Art Director, Web Designer and Social Media Manager

  - Planned and created online/offline marketing strategies for clients, such as IATEC, Decoropravoce.com, and Restaurant Frontera. - Analyzed results to improve new campaigns. - Planned, created, and analyzed results of social media ad campaigns and posts for Pinterest, Facebook, Instagram, and LinkedIn.- Developed websites in WordPress and Bootstrap for products and services companies.

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  BrChic.com

  May 2008 - Aug 2008

  Web Designer Analyst

  - Developed online marketing campaigns, increasing sales by an average of 35% on WordPress e-commerce.- Planned, created, and analyzed results of marketing campaigns including e-mail marketing, website banners, and updated WordPress e-commerce.- Organized and participated in beauty events.

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  Bureau Veritas Group

  Feb 2010 - Feb 2014

  Communication and Web Designer Manager

  - Managed the fill-in instructions for future suppliers of the Petrobras Goods and Services Registration Portal, enhancing the percentage of approval on 30%.- Supervised internal communication of five departments of Petrobras. - Organized and produced internal and external events. - Created online tutorials, printed and digital material, flowcharts and presentations for suppliers and employees with guidance on the process of fill-in information on the Portal.- Mapped and analyzed the instructions available in the Registration Portal. As a result, the instructions available on the website on grew from 40% to 100%. Show less

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  Lode - Trendtex

  Sept 2014 - Apr 2015

  Social Media Analyst, Art Director and Web Designer

  - Planned and created content for social media, growing the Facebook Page from 5k to 14k and Instagram 200% organically. - Analyzed results to improve new campaigns.- Developed online/offline marketing strategies, increasing sales between 30 – 35% on Magento e-commerce and 40% in physical stores.- Produced photos and videos for advertising pieces online and offline. - Designed store displays.

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  Dentsply Sirona

  Mar 2015 - Nov 2016

  Marketing Analyst, Social Media Manager, Art Director, and Web Designer

  - Planned, created, and analyzed results of online marketing campaigns, growing the YouTube channel by 300%, Facebook from 10K to 30K, and Instagram from 0K to 20K.- Developed online strategies for Magento, increasing sales between 20 – 30% on new releases and 24 – 35% on regular items.- Produced photos and videos for advertising pieces online and offline. Supervised an Advertising Agency, which created additional materials for Social Media campaigns.

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  Columbus Community Center

  Jun 2019 - Jan 2020

  Web Developer, Web Designer and Social Media Manager

  - Planned and created Social Media content for Social Media – Facebook, Instagram, LinkedIn and YouTube for the partner Columbus Community Center.- Developed and designed a WordPress-based website for the partner Columbus Community Center.- Increased 30% on new visitors, 20% in retention, and 20% on google search presence of the new website.

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  UNIVERSITY OF UTAH HOCKEY

  Jun 2020 - Mar 2021

  Marketing Analyst, Social Media Manager, Art Director, and Web Designer

  - Analyzed and improved the SQL Database from the Utah Hockey Team Data. - Analyzed the complex sets of information from the Database and helped the team to reach conclusions. - Designed a mobile app to showcase that information. Managed all marketing projects according to Agile Methodology. - Developed and executed a Master Marketing Plan. - Created and managed marketing content such as social media, online and offline media.

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  MSS Pay

  Dec 2020 - May 2023

  - Manage all marketing projects according to Agile Methodology.- Develop and execute a Master Marketing Plan for the company. - Create and manage marketing content for sales representatives.- Plan, create, and analyze results of Social Media campaigns for Facebook, Instagram, LinkedIn, and YouTube.- Create strong lead generation for internal sales through Digital Marketing. - Develop and design WordPress-based websites.

  • Digital Marketing Project Manager

    Dec 2020 - May 2023

  • Marketing Project Manager

    Dec 2020 - May 2023