Darren Zabel

Experience

• 

  Albrite Wholesale Lighting Distributors

  Jan 2000 - Jan 2013

  Albrite Lighting provides lighting solutions to property management, hospitality and national account retail customers with sales of $20M.During my time with Albrite Lighting, I held the following leadership positions:♦ Director of Sales & Marketing (2010 – 2013)♦ Sales Manager (2007 – 2010)♦ Manager of Marketing and Communications (2005 – 2007)♦ Branch Manager (2003 – 2005)As Director of Sales & Marketing, I drove channel strategy development while providing operational leadership of all sales and marketing initiatives, reporting directly to the President & CEO. Managing a team of 20 technical sales people across three major metro areas, I focused on sales process, forecasting and budgeting to improve the overall effectiveness of our sales organization. Building strategic partnerships with key accounts and vendors, I cultivated relationships and developed new business opportunities. I was also an integral member in joint sales and promotional programs. Show less

  • Director of Sales and Marketing

    Jan 2010 - Jan 2013

  • Regional Sales Manager

    Jan 2007 - Jan 2010

  • Manager of Marketing and Communications

    Jan 2005 - Jan 2007

  • Branch Manager

    Jan 2003 - Jan 2005

  • Account Manager

    Jan 2000 - Jan 2003
• 

  OSRAM

  Jan 2013 - Jan 2014

  Regional Account Manager, Trade Channel

  OSRAM Sylvania is the second largest global lighting manufacturer and world leader in LED sales and development with 6B Euros annual sales and 35,000 employees.Brought on board to drive OSRAM market presence through developing and strengthening strategic relationships with distributor partners and deploy joint marketing and sales strategies at the regional level. With a focus on innovative product and sales training, engaging end user sales presentations, competitive pricing support, and driving corporate initiatives within the region. Show less

• 

  Rexel Canada Electrical Inc.

  Jan 2014 - Jan 2015

  Branch Manager, Nedco Calgary (a div. of Rexel Canada Inc.)

  NEDCO a division of REXEL, is one of the most comprehensive electrical and telecommunication distributors in Canada. Rexel, the largest distributor of electrical products in the world, has global sales of 13B, 2200 branches in 38 countries, and 30,000 employees.Recruited by NEDCO to drive the turnaround of a large under performing distribution site. Reported directly to Regional Manager, I developed the strategies, process improvements, and staff development initiatives that delivered success.With full P&L responsibility for the branch, I provided the leadership of three direct managerial reports and the development of a staff of 12 non-directs. Leveraged my extensive experiences and strategies, I drove sales operations, business development, vendor relations, and human resources initiatives.Was offered promotion to Regional Lighting Sales Manager, as part of West division restructuring, but declined to pursue a challenging opportunity in a new industry.► Awarded 2014 Nedco ‘Most Improved Branch’ award. Show less

• 

  Textron Specialized Vehicles

  Jan 2015 - Jan 2018

  E-Z-GO and Cushman are owned by Textron Inc., a multi-industry company that leverages its global network of aircraft, defense, and industrial businesses to provide customers with innovative solutions and services. Textron in known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, and Textron Systems. As part of the Textron Specialized Vehicles Golf team, I was responsible for sales of E-Z-GO fleet golf cars, Cushman utility vehicles and TEXTRON Fleet Management solutions to the golf segment as well as maintaining and growing our used car dealer network. My territory included all of Alberta and the BC East Kootenay and Peace regions.► Awarded 2017 Textron Golf 'Outsanding Performance in Credit Approval' awards for both fleet and specialty sales. Show less

  • Territory Sales Manager, Golf

    Jan 2017 - Jan 2018

  • Fleet Sales Representative, Golf

    Jan 2015 - Jan 2017
• 

  Rain Bird Corporation

  Mar 2018 - now

  Rain Bird Corporation was founded in 1933 and is the leading global manufacturer and provider of irrigation products and services. Rain Bird offers the industry’s broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world.

  • Regional Sales Manager, Canada

    May 2021 - now

  • Area Manager, Western Canada

    Mar 2018 - Apr 2021