Caroline Ackerman

Experience

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  Diocese of Reno

  Jun 2014 - Aug 2016

  Childcare Provider

  •Lead a group of 10-15 students in K-8 full time during the summer and part time during the school year.•Communicated with parents on a daily basis.•Organized lesson plans and activities for the children.•Trained to perform CPR and first aid. •Issue management.

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  Wolf Pack Radio

  Jun 2015 - Aug 2017

  As the Wolf Pack Radio general manager I was responsible for overseeing both the day-to-day operations of the radio station, and managing long-term goals. I was tasked with the following: •Overseeing five staff members and 60 volunteers. •Responsible for a $30,000 budget. •Creating, producing and editing audio programs for the radio station. •Managing Wolf Pack Radio's public relations and brand development. •Coordinating and planning special events for Wolf Pack Radio, including the annual Rocky Horror Picture Show. Show less

  • General Manager

    May 2016 - Aug 2017

  • Program Director

    Jun 2015 - May 2016
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  Gannett | USA TODAY NETWORK

  Jan 2016 - May 2016

  Freelance Writer and Photographer at Reno.com

  Reno.com is an affiliate of the Gannett news network.•Turned in assignments before deadline.•Photographed for 100-image gallery for assignment.•Set up interviews and communicated with local businesses and event planners.

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  ABUV Media

  Sept 2016 - Jan 2019

  Freelance Writer

  •Contracted to write upwards of 25 descriptions (100-word) with a weekly turnaround.•Conducted research and developed web copy.

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  Wolf Pack Relations

  Jan 2017 - Apr 2018

  •Elected volunteer position.•Managed account executives, account associates, and creative team.•Managed clients, finances and time.•Represented firm on PRSSA Nevada executive board. •Volunteer position.•Drafted and edited copy for the student-run firm.•Played a role as a member of the creative team.

  • Firm Director

    May 2017 - Apr 2018

  • Copywriter

    Jan 2017 - May 2017
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  Public Relations Student Society of America (PRSSA)

  Jan 2017 - May 2017

  •Elected volunteer position.•Kept track of club funds.•Assisted in planning financial sponsorship for regional conference.•Kept meeting minutes. •Volunteer position.•Assisted the PRSSA-Nevada chapter with the planning and execution of PReimagined. •Sought and pitched to sponsors. •Sent contracts to sponsors.•Managed sponsor accounts.•Assisted in managing the conference budget. •Kept track of sponsor promises.

  • Chapter Treasurer

    Dec 2016 - May 2017

  • PRSSA Nevada Regional Conference Financial Committee Member

    Jan 2017 - Apr 2017
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  Walker Basin Conservancy

  May 2017 - Jan 2020

  •Developed social media strategy and created content.•Worked collaboratively with experts to write grant proposals pertaining to their work.•Used videography and photography skills to create long-lasting media for Conservancy.•Designed and edited content for annual reports.•Designed presentations for large audience consumption.•Wrote news-breaking press releases targeted to local media outlets.•Worked to develop strategy for fundraising and outreach.•Coordinated events. •Updated the website through SquareSpace. Show less

  • Outreach and Communications Coordinator

    Jan 2018 - Jan 2020

  • Outreach and Communications Intern

    May 2017 - Dec 2017
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  Public Relations Student Society of America (PRSSA)

  Nov 2017 - Apr 2018

  Account Executive for PRSSA Nevada Bateman Case Study Team

  Bateman is a national competition hosted by PRSSA. Each year teams of 5 students at universities across the country receive a nonprofit client and are tasked with creating and implementing a strategic communications plan on their campus. Our 2018 campaign received an honorable mention. •Created and implemented a strategic communications plan for the 2018 PRSSA Bateman client, With Purpose.•Conducted primary and secondary research; developed a plan based on that research; implemented the month-long campaign that used social media influencers, videos, and education; evaluated the campaign's success through intercept interviews and metric evaluation.•Developed social media and created content.•Coordinated with the team of four to execute the campaign in the most professional way possible. Show less

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  PRSA-Sierra Nevada Chapter

  Jan 2019 - now

  Served as Chapter President in 2022. Volunteer board member as VP of Finance in 2020 and 2021. Responsible for managing the chapter’s finances. Volunteer board member as VP of Member Relations in 2019. Collected information and drafted newsletters sent to the PRSA Sierra Nevada members and stakeholders.

  • Immediate Past President

    Jan 2023 - now

  • Chapter President

    Jan 2022 - Jan 2023

  • VP of Finance

    Jan 2020 - Dec 2021

  • VP of Member Relations

    Jan 2019 - Jan 2020
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  Renown Health

  Jan 2020 - now

  Currently working with a team of talented marketing and communications professionals to implement integrated campaigns targeting both external and internal audiences.This role allows me to:•Lead a team of professionals with diverse skillsets and backgrounds. •Manage crisis communications for the system. •Develop communications for senior leaders.•Create strategies for internal communications and develop external announcements. •Build and nurture relationships with media professionals and over 100 nonprofit partners. •Track and report data across all platforms to find areas for growth.•Drive reputation management for the system. •Oversee media relations.•Act as Public Information Officer for the system. •Plan events including press conferences, ribbon cuttings, groundbreaking ceremonies and memorials.•Develop collateral. Show less

  • Manager of Communications & Public Affairs

    May 2022 - now

  • Communications Business Partner

    Jul 2021 - May 2022

  • Communications Coordinator

    Jan 2020 - Jul 2021