Experience

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  Make a difference

  May 2015 - May 2016

  Public relations fellow

  Make A Difference (MAD) is a youth driven, non-profit organisation working to ensure equitable outcomes for children in orphanages and street shelters. Registered as a non-profit in 2006, Make A Difference reaches out to over 3,460 children in 67 shelters across 23 cities in India, through a highly efficient 3,822 strong volunteer network. As the PR Fellow, I had the following responsibilities:- Managing a team of 8-10 volunteers including Graphic Designers, Content Writers, Photographers and cinematographers- Creating a log of activities planned for the year, covering all the initiatives of MAD (teaching, fundraising events and Dream Camps) in the beginning of the leadership Cycle. This includes Content coverage and Content development - Both online and offline.-Brainstorming out of the box campaign strategies for increased outreach and attain TOMA for the NGO in the city.- Ensure bi-weekly Media Conversions through close liaison with the media houses in the city and offbeat reporters.- Ensuring the content developed is of highest quality and match with the quality guidelines shared by the National Team. - Recruitment campaign shout-outs and innovative breakthrough ideas to get a higher traction of audience. Show less

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  O.p. jindal global university (jgu)

  Aug 2016 - May 2018

  Placement assistant - office of career services

  The responsibilities as a Student Placement Representative included:* Created a pool of leads of various Recruiters and Organizations by identifying the cold and hot leaders to proceed with Campus Engagement initiatives and Converting new firms to the list of Recruiters of the Business School. * Identified various Career Development Programs to be conducted for the Students, such as Soft Skill Training, Business Conclaves, Guest Lectures, Certifications Courses, Session on Public Speaking and other vital competencies required to get the students prepared for the placement season.* Streamlined and restructured the existing hierarchy within the team to increase the effectiveness and efficiency of the day to day initiatives from the Office of Career Services. Show less

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  Britannia industries limited

  Jun 2017 - Jul 2017

  Marketing intern

  * Part of a pre-launch Market Testing of a re-engineered product line, to understand the nuances in the market and target audience and identify the success of the change implemented. * Conducted extensive market research over 6 beats in Hyderabad for Britannia's Tier 1 brand. The resonance and dissonance from the part of customers as well as retailers were collected to understand the change in brand perception.* Outlets were mapped for off take tracking and the extensive Off-take trend was analyzed to derive inferences on the acceptance for the new product, over all the available stock units. * Prepare detailed reports on the critical data points, in order to have a national roll out of the product. Show less

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  Oyo

  Jul 2017 - Dec 2017

  Campus brand ambassador

  * Helped customers understand the products and offerings from OYO and increase the awareness of the same among the peer groups by being an influencer.* Generated revenue (more than Rs.20K) for OYO through more comprehensive sales whereby ensuring a win-win deal cut for customers by providing the best available package in the real time. * Negotiated the best deals with the customers and ensuring they get the right option as per preferences, and ensuring delight thereby.

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  Amazon

  Jul 2018 - Jul 2021

  * Manages a team of Risk specialists from German and French Marketplaces who protect Amazon from buyer fraud scenarios and take appropriate high-judgment decisions. * In addition to achieving team’s defined metrics. Initiated Mentor Scoresheet for the site, to streamline internal appraisal methods and facilitate people development. Worked on WW projects for People development progression path. * Facilitated multiple Diversity and Inclusion events for Bengaluru site. Created content (design and content) for WW PRO Pride Celebration. * Active Hiring manager for 2020 - Conducted 45 interviews for external roles. * Core team member for New Manager On-boarding Team - Facilitator and Content Creation.* Selected winner to “SaMBhav 2020” event conducted by Amazon business team. Show less * Lead a team of 16-20 Associates; responsible for the performance management, coordination and evaluation of the team and managed the team to ensure high service delivery and execution. Won multiple rewards and recognition in Q4 2018 and was chosen as the best People Manager for Q2 2019 for Hyderabad site. * Launched an outbound calling skill to reduce customer efforts on contacts relating to Account recovery. Handled the skill launch from planning to execution, including queue creation, automated routing and SLA Management within the process. * Actively participated in driving continuous improvement culture through Kaizen and Lean projects. Identified and eliminated barriers to Accuracy, Productivity, and Quality. Worked on Silence reduction project for WW CS, representing Hyderabad CS. * Active member in Hiring Team, conducted more than 50 interviews for Internal and External roles during 2018-19 hiring season. Helped in grooming talent within through mentor-ship programs. * Part of Core Peak Engagement branding team during 2018 peak. Handled the communication for Hyderabad site and managed key stakeholders both internal & external. Show less

  • Interim Manager II Risk Investigations

    Mar 2021 - Jul 2021

  • Manager I Risk Investigations

    Sept 2019 - Mar 2021

  • Customer Service Team Manager

    Jul 2018 - Sept 2019
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  O.p. jindal global university (jgu)

  Jul 2021 - Jun 2022

  • Develop, implement, and evaluate comprehensive digital marketing strategies, with a strong focus on search engine optimization (SEO).• Brainstorm innovative growth strategies and tactics specifically tailored to improve SEO performance.• Identify key conversion points and optimize user funnels to drive organic traffic and maximize website conversions.• Collaborate closely with agency and vendor partners to leverage SEO best practices and enhance overall campaign effectiveness.• Create and execute social media strategies for Instagram, Facebook, and LinkedIn, ensuring alignment with SEO objectives and optimizing brand visibility.• Manage brand identity, online reputation, and content creation for social media platforms, leveraging SEO techniques to increase reach and engagement.• Design compelling layouts for content and creatives, incorporating SEO-friendly elements to enhance search visibility.• Strategically plan and curate content for online portals, ensuring alignment with SEO guidelines and best practices.• Provide thought leadership in SEO and digital marketing, staying abreast of industry trends and recommending adoption of new strategies where appropriate.• Serve as the primary point of contact for internal and external stakeholders, facilitating effective communication and collaboration within the ADS team.• Lead and manage a team of 11 members, providing guidance, support, and expertise in SEO-driven marketing initiatives. Show less

  • Assistant Director for Outreach, Advertising and Digital Strategy

    Oct 2021 - Jun 2022

  • University Administration Executive - Outreach, Advertising and Digital Strategy

    Jul 2021 - Oct 2021
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  Amazon

  Jun 2022 - now

  Ad success manager

  Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb T V, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. Show less