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Lee Naidoo

Lee naidoo

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location of Lee NaidooCape Town, Western Cape, South Africa
Phone number of Lee NaidooView Mobile No.
Followers of Lee Naidoo1000 followers

  • Timeline

  • About me

    Creative Lead / Copywriter

  • Education

    • The ogilvy digital marketing academy

      -
      Digital marketing strategy short course digital completed

    • Aaa school of advertising

      2005 - 2006
      Higer diploma in copywriting copywriting completed with distinction

      Awarded the TBWA Hunt Lascaris Trophy for the Top Copywriting student

    • University of kwazulu-natal

      2002 - 2004
      B.soc.sci [media & communication] communication and media studies + english cum laude

      Activities and Societies: Member of the Golden Key Honour Society representing the top 10% of academic performers at UKZN.

    • Red & yellow creative school of business

      2023 - 2023
      Search engine optimisation short course completed with distinction

    • Aaa school of advertising

      2005 - 2006
      Iaa diploma in marketing comminications marketing completed with distinction

  • Experience

    • Lowe bull

      Mar 2007 - Apr 2011
      Copywriter

      Worked on brands that included FMCGs, fast food providers and beverages.

    • Tbwa\ south africa

      Jun 2011 - Jun 2016
      Senior copywriter

      Senior writer and creative lead on one of SA’s largest supermarket chains.

    • Gorilla

      Jul 2016 - Dec 2017
      Head of copy

      Creative lead and copy head working on digital and social for 30+ brands.

    • Ogilvy south africa

      Jan 2018 - Oct 2019
      Head of copy

      Head of Copy working on brands that span from FMCGs & Retail to Financial Services.

    • Derivco

      Oct 2019 - Aug 2023
      Content lead

      As Content Lead, I ensured all brand narratives and messaging supported the overall content and company strategy. I was also strongly involved in the creation and creative direction of Derivco’s internal corporate comms and social media.

    • Self-employed

      Sept 2023 - Feb 2024
      Senior copywriter (freelance)

      Worked as a Senior Writer for Rapt Creative and Dentsu Creative.

    • Cape union mart group

      Feb 2024 - now
      Creative lead

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Lee Naidoo
      Advertising Awards - TBWA\Hunt Lascaris Award 2006 for The Top AAA Student in CopywritingBronze Student Loerie 2007 [Poster] PringlesD&AD Yellow Pencil 2009 [Integrated] Flora Meet Wally’s HeartSilver Loerie 2009 [Experiential Mixed Media] Flora Meet Wally’s HeartAd of the Year 2008 [Experiential] Flora Meet Wally’s HeartBronze Young Gun 2008 [Content & Engagement] Flora Meet Wally’s HeartYoung Gun Shortlist 2008 [Integrated] Flora Meet Wally’s HeartCannes Titanium/Integrated… Show more TBWA\Hunt Lascaris Award 2006 for The Top AAA Student in CopywritingBronze Student Loerie 2007 [Poster] PringlesD&AD Yellow Pencil 2009 [Integrated] Flora Meet Wally’s HeartSilver Loerie 2009 [Experiential Mixed Media] Flora Meet Wally’s HeartAd of the Year 2008 [Experiential] Flora Meet Wally’s HeartBronze Young Gun 2008 [Content & Engagement] Flora Meet Wally’s HeartYoung Gun Shortlist 2008 [Integrated] Flora Meet Wally’s HeartCannes Titanium/Integrated Shortlist 2009 Flora Meet Wally’s HeartBronze Loerie 2008 [Outdoor/Ambient] Flora Movie PostersAd of the Month 11/2008 [Outdoor Ambient] Flora Movie PostersAd of the Month 01/2008 [Newspaper] Cape Times Show less
    • Awarded to Lee Naidoo
      Advertising Awards (cont.) - Bronze Loerie 2010 [Newspaper] Sunlight Dishwashing LiquidBronze Eagle 2010 [Product Category] Sunlight Dishwashing LiquidAd of the Month 04/2010 [Newspaper] Sunlight Dishwashing LiquidBronze Loerie 2011 [Poster] Pulp BooksAd of the Month 09/2010 [Outdoor] Pulp Books Loerie Shortlist 2015 [Media Innovation] “[email protected]”Assegai 2015 Black Spear [Effective Use of Content] “[email protected]”Assegai 2015 Gold [Innovative Solutions]… Show more Bronze Loerie 2010 [Newspaper] Sunlight Dishwashing LiquidBronze Eagle 2010 [Product Category] Sunlight Dishwashing LiquidAd of the Month 04/2010 [Newspaper] Sunlight Dishwashing LiquidBronze Loerie 2011 [Poster] Pulp BooksAd of the Month 09/2010 [Outdoor] Pulp Books Loerie Shortlist 2015 [Media Innovation] “[email protected]”Assegai 2015 Black Spear [Effective Use of Content] “[email protected]”Assegai 2015 Gold [Innovative Solutions] “[email protected]”Assegai 2015 Bronze [Branded Content] “[email protected]” Show less
    • Awarded to Lee Naidoo
      Advertising Awards (cont.) - Loeries Judge 2015Loeries Judge 2016• Assegais 2018Direct Response Mass Media: TV, Print, Out-of-home and RadioShield, Be The Next Champion - BronzeFace to Face Activations / Field MarketingShield, #ShieldReady - BronzeMobile Marketing: Interactive iliadin®, #MimicYourMan - Gold Social Media Shield, Pressure Moments - LeaderShield, Be The Next Champion - LeaderIntegrated Direct Marketing CampaignsShield, Pressure Moments -… Show more Loeries Judge 2015Loeries Judge 2016• Assegais 2018Direct Response Mass Media: TV, Print, Out-of-home and RadioShield, Be The Next Champion - BronzeFace to Face Activations / Field MarketingShield, #ShieldReady - BronzeMobile Marketing: Interactive iliadin®, #MimicYourMan - Gold Social Media Shield, Pressure Moments - LeaderShield, Be The Next Champion - LeaderIntegrated Direct Marketing CampaignsShield, Pressure Moments - LeaderMost Effective Use of ContentShield, Pressure Moments - Leaderhttp://www.bizcommunity.com/Article/196/14/184057.html• MMA Smarties 2018EMEA Promotion: Be the Next Champion, Shield - BRONZESA Product/ Service Launch: #ShieldReady, Shield - SilverSA Mobile Social: #ShieldReady, Shield - BronzeSA Mobile Social: Pressure Moments, Shield - BronzeSA Cross Media: Be The Next Champion, Shield - SilverSA Brand Awareness: #ShieldReady, Shield - SilverSA Agency of the Year: Gorilla - Gold• New Generation 2018 Use Of Social Media To Research and Evaluate (GOLD)iliadin® - Mimic Your ManMost Innovative Use Of Digital Media (SILVER)Shield® - Pressure Moments Show less