Experience

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  Csiro

  Jun 2006 - Aug 2008

  Brand and marketing officer

  • Drove the development, implementation and continuous improvement of CSIRO’s brand strategy including the development of templates, applications and guidelines across CSIRO’s many sub-brands, co-brands and endorsed brands• Sourced and managed external vendors to design, write, edit, print and deliver marketing collateral for major enterprise level marketing initiatives.

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  Shred-it

  Sept 2008 - Jan 2016

  Accountable for developing online strategy for all global marketing channels and overseeing the tactical programs that support them. Programs include: • SEM and SEO • Online Analytics -- reports & actionable recommendations to optimize traffic, conversions, ROI and cost per lead• New website launches and functionality improvements• Website Content management • Website and systems integration • Social media program and strategy• Customer and Prospect automated email nurturing Show less • Effectively managed the sales effectiveness portfolio which included the development of a comprehensive strategy and the project management and implementation of associated programs, projects and budgets. • Managed the design and implementation of new sales tools within Canadian, US and UK markets. • Prepared and delivered presentations to internal and external audiences on marketing planning and analysis and sales effectiveness portfolio plans and performance. • Effectively managed approved budgets for all programs managed. Show less

  • Manager, Marketing Systems & Data Analytics

    Aug 2013 - Jan 2016

  • Manager, Digital Marketing Strategy

    Sept 2009 - Jul 2013

  • Senior Marketing Project Leader

    Sept 2008 - Sept 2009
• 

  Stericycle

  Jan 2016 - Sept 2019

  Senior manager, digital marketing - shred-it

  • Oversee global digital marketing including strategy development, targets and revenue growth on a global scale.• Lead, manage and coach team of digital specialists to do their best work, whilst managing outsourced and global resources• Develop and maintain a results-based focus within the digital team • Responsible for management and strategic building of Display, Search (PPC), SEO, and Mobile acquisition channels to attract customers and drive lead and sales growth• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI • Oversee and manage large-scale digital projects including new websites and functionality improvements Show less

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  Insight digital marketing

  Sept 2019 - now

  Founder