Experience

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  Amco instruments

  Dec 2016 - Mar 2017

  Sales & marketing coordinator
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  Bepensa

  Apr 2017 - Mar 2020

  • Brands: Dasani, Del Valle, Powerade, Ades, Monster Energy.• Design, plan and execute development programs for the Non Carbonated Beverages and Energizers portfolio for all retail enviroments. • Coordinate at the operational, administrative and commercial level the launches of new brands and products, pricing strategies, commercial activities, promotions and sales contests.• Efficiently manage the investment budget to the market.• Develop projects to introduce emerging categories to increase the company's share in NARTD. Show less

  • Brand Manager - Non Sparkling Drinks

    May 2018 - Mar 2020

  • Demand Planner

    Jun 2017 - May 2018

  • Business Intelligence Trainee

    Apr 2017 - May 2017
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  Colgate-palmolive

  Mar 2020 - now

  - Responsible to deliver sales objectives on volume, spending and retail execution while also meeting financial targets.- Formulate and execute strategic plans to ensure reaching maximum volume, profitability and customer service.- Develop plans to deliver designated account strategies and champion a mindset with colleagues to create solutions where everyone wins and productivity of investments increases.- Demonstrate consumer insights associated with strong Colgate brand equities to drive incremental growth and strengthen the customer investment strategy so that it is consistent with Retail Environment strategy, brand strategy, and shopper insights. Show less • Lead and support a team of 8 Customer Development Managers and ensure that they comply with the requirements of all functional areas (Marketing, Finance, Customer Service & Logistics, and others).• Define and implement strategies by Retail Enviroment (M&Ps, Supermarkets, Minisupers, Wholesalers and Pharmacies) to boost shoper traffic and elevate Colgate-Palmolive's profile in the market. • Analyze market data to identify opportunities by Subcategories, Zones, Retail Enviroments. • Deliver strategic recommendations and develop selling stories that bring to life key brand strategies that engage with the Shopper.• Develop commercial activities that counteract market share loss and boost sell out growth.• Estimate volume for new products and promotional activities.• Strategic planning and distribution of market investment by REs and clients. Show less

  • Customer Development Manager - Indirect Trade

    Nov 2023 - now

  • Customer Development Manager - Direct Trade

    Apr 2022 - Aug 2024

  • Shopper Development Manager - Indirect Trade

    Mar 2020 - Apr 2022