Experience

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  Reader's digest

  Jan 2002 - Oct 2013

  Printed promotional materials: content development & content adaptation/localization. Promotion execution in Direct Mail and E-Commerce (BTL). Harmonization and management of PDF execution (promotional print) in both single market and multi market environment (Slovenia, Croatia, Serbia, Bulgaria). Workflow & Traffic Management. Contest Websites Development - from ideas to execution and testing (idea maker, copywriter, coordinator)Consumer contests and sweepstakes.Viral promotion. Name gathering content concepts.Copywriting for direct mail- e-mailing campaigns and websites.Email Marketing & Banner Campaigns: copy concept development and execution. A/B Testing (Subject lines, email concepts, landing pages, website layouts, price offers etc). Evaluation of results (analytics on opening rates, landing rates, clickthru rates, conversion rates, bounce rates, MIT etc).Training courses and refreshers in Copywriting, Direct Marketing and e-Commerce writing for junior positions and newcomers to marketing teams. Show less Copywriting (product copy, sweepstake copy, customer service copy, product guides etc).Slogans (tvorba sloganů).Product naming (tvorba názvů produktů).Translations, copy adaptations and transcreations. Proofreading.Development and adaptation/localization of promotional materials.Catalogues, posters, brochures, selling letters, booklets, inserts, onserts, coupons, vouchers, product flyers, sweepstake cards, labels and other promotional print. Texty pro katalogy, letáky, plakáty, prodejní dopisy, buklety, soutěžní losy a letáky, kupony, poukazy, manuály, prezentace a další promoční tiskoviny.Koncepty a texty pro hry, loterie a spotřebitelské soutěžeTools: Adobe (Indesign, Quark Express, Acrobat, Photoshop), MS Office.Direct mail environment. Show less

  • Promotion Manager in Direct Marketing and E-Commerce

    Jan 2007 - Oct 2013

  • Copywriter & Senior Copywriter

    Jan 2002 - Jan 2007
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  Tarsago media group

  Oct 2013 - Jan 2022

  Direct Mail Communication (Print).Copywriting in various areas of product offers and customers engagement (idea maker, copywriter).Selling & sweepstake copy translation and adaptation. Copy editing.Promotional strategies and techniques for marketing purposes.Consumer contests and sweepstakes localisation.Workflow & Traffic Management.Creative team (CW & designers) management.Produktové texty na weby, sociální sítě a newslettery, pro katalogy.Tvorba originálních textů na míru produktům – online/offline prodej.Slogany, propagační a reklamní texty, textování webůOdpovědnost za výslednou podobu textového obsahu (stylistickou, obsahovou a emotivní stránku) s cílem maximalizovat KPI a účinky na zákazníky.Lokalizace globálních materiálů (AJ, GER, FRA, PL) pro české mutace. Show less Direct Mail Copywriter.E-Commerce Copywriter: e-mailing, newsletters, web pages, electronic direct mail, contest websites.Copywriting in various areas of product offers and customers engagement.Harmonisation and management of execution processes in both single market and multi market environment. Workflow & Traffic Management.Promotion team management (DTP, Copywriters).Consumer contests and sweepstakes.Contest websites development - from ideas to execution.Viral promotion. Name gathering concepts. Product selling concepts (BTL Advertising).Email Marketing & Banner Campaigns: development, execution, testing.Training in Direct Marketing and e-Commerce. Show less

  • Copywriter & Promotion Manager CZ & SK

    Sept 2015 - Jan 2022

  • Promotion Manager CZ & SK in Direct Marketing and E-Commerce

    Oct 2013 - Aug 2015
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  Mibcon a.s.

  Jan 2022 - now

  Manažer marketingu

  Strategická marketingová podpora obchodního týmu a vývojových a implementačních týmů a SW produktů (Mibcon Group, Mibcon a. s.)Web copywritingObsahový marketingEventy (konference, workshopy, webináře) o novinkách pro prospekty i stávající zákazníkyKampaně pro sociální sítě (Facebook, Linkedin)Interní marketing