Experience

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  Tractus

  May 2008 - May 2011

  Management consultant

  Advised & assisted global clients' (Hanesbrands, Spectrum Brands, Kellogg's, Kennametal, Lake Region Medical etc.) expansion into Asia

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  Lake region medical

  Aug 2011 - Aug 2013

  Manager, china (general management & marketing)

  Drove company's expansion into China as the legal representative by leading 3 key business development initiatives as well as China office set-up & management. Responsibilies included product marketing management, general management and channel management.

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  Carlson venture enterprise

  Apr 2013 - May 2014

  Associate

  Advised start-up founders and corporate venture groups in market opportunity assessment, development process refinement and business model formation in healthcare and IT technology industries

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  Cummins inc.

  Jun 2013 - Aug 2013

  Mba product planning intern

  Defined new market opportunity, developed an initial product development concept and built a business case to drive future development and commercialization of a new product idea in an untapped market. The result drove the strategic direction of Power Solution Group and the project developed into the top priority for the business unit that brought in double digit revenue growth potential for the company

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  Smiths medical

  Oct 2013 - Apr 2014

  Mba global product management intern

  Assisted global product manager in product life cycle management of a $15 million global product line. Led and drove the global market sizing internal alignment project for strategic initiatives that streamlined the global upstream marketing decision making process for the infusion pump product group

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  Lake region medical

  Jul 2014 - Jul 2016

  International marketing manager (business development & downstream marketing)

  Achieved 15% incremental revenue growth by establishing a new international distribution channel to expand into 5+ countries through internal and external stakeholders management, and strategic marketing analysis& initiatives

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  Medtronic

  Sept 2016 - Sept 2019

  Global product manager (upstream new product development)

  Global responsibilities leading new product development for worldwide markets. Responsibilities extended from identifying product market fit, to business case development, to execution along the product development stages for Surgical Innovation business unit. Spearheaded strategic alignment for emerging markets, serving as the key focal point for the matrix organization

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  Trulioo

  Feb 2020 - Mar 2021

  Founding product marketing manager (product market fit & go-to-market strategy)

  Established the foundation of the product marketing function by creating & implementing a customized product marketing framework, and developed strategic & data-driven product marketing insights that influence sales enablement, product road-map and customer engagement, resulting in 50% in growth, re-proritized product roadmap, & improved customer engagement for AI driven identity verification business. Company has achieved successful Series D funding valued at USD$1.75B reaching unicorn status

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  Medtronic

  Mar 2021 - now

  Strategic marketing manager (commercial excellence)

  Managed P&L for a USD$40M advanced surgical product portfolio in different life stages for the Canadian market through strategic marketing initiatives & influencing sales organizations resulting in 103% of FY24 revenue target

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  Magna vita

  Aug 2024 - now

  Strategy consultant (m&a and business process optimization)

  Work directly with owner-CEO and Board of Directors in strategic analysis, business analytics, strategic marketing, business process optimization & post-merger integration to scale the business through aqcuisitions