
Timeline
About me
Senior Sales Manager - On Trade
Education

Ytl-ichm
2006 - 2008Diploma hospitality administration/management
Experience

The ritz-carlton hotel company, l.l.c.
Sept 2010 - Sept 2012Assistant housekeeping manager
Majestic hotel
Dec 2012 - Jun 2013Assistant housekeeping manager• To establish a high degree of excellency in the Housekeeping Department to include all assigned areas of the Hotel.• Leading and managing Room Attendants, Floor Supervisors, Public Area, Butlers, Public Area Attendants, Washroom Attendants and Linen Room Supervisors.• In the absence of the Housekeeping Manager, the Assistant Housekeeping Manager will operate the Housekeeping Department and all other areas of responsibility i.e.: Laundry.• Work closely with and maintain a high degree of excellence for the Rooms Division.• Responsible for the standards of all Guest rooms, suites, corridors, back of-the-house storage & linen rooms.• Organizing and conducting training periodically based on Standard Operating Procedures.• Coaching and counseling employees as well as attending to employee communications based on disciplinary conduct.• Manages scheduling and manning of Housekeeping Department.• Facilitate recovery actions to guest challenges. Show less

Livingsocial
Jan 2014 - May 2014Buyer• Track electronic and gadget trends in consumer consumption to determine which products should be sold.• Evaluate prior sales to establish future fulfillment needs.• Research and sourcing suppliers and negotiate contracts for product fulfillment processing.• Place orders and ensure inventory is properly distributed.• Attend trade shows and conferences to stay abreast of industry standards.

Lazada
Jul 2014 - Nov 2014Key account manager• Managing Merchants in establishing variance and size of assortments, product pricing & stock level.• Organizing thematic campaigns to boost sale on merchant accounts.• Utilizing sales data and analyze buying trends to identify focal points of sale in terms increasing assortments and competitive pricing.• Manage individual merchants and category Sale targets• Troubleshoot merchant challenges and offer coaching on Sales Platform to the merchants.

Red bull
Nov 2014 - Apr 2020• Responsible to manager On Premise Volume and the development of the brand on the national level. Monitoring image standards within the Musketeers team regarding brand premium values of Red Bull• Leading a team of Musketeers as well as training and developing them into a high-performance team.• Ensuring availability, premium On-Premise Activation and High 5 execution at third party and Red Bull events.• Developing Yearly Business Plan and managing budget allocated to the country, managing as well as optimizing available resources for the department according to the national business Plan• Development of On-Premise Marketing Strategy together with the General Manager, Marketing Manager and putting into practice while securing and optimizing relation with all regional business units.• Builds and maintains relationship with Key On-Premise Partners and locate offset financial contribution with added value solutions to main accounts which build long term credibility and partnership Show less • Responsible as the main volume contributors, trial generators and sparks for creating kindred spirits in the On-Premise environment, such as bars, restaurants, events, clubs and hospitality. • Representing the brand as the indispensable consultant to their On-Premise territory and responsible for driving both the current and future distribution and sales of our product portfolio in key accounts.• Musketeers plan, develop and execute measures to intensify consumption in existing On-Premise locations and identify opportunities to win and activate Key Accounts in new On-Premise playgrounds.• Managing Sub-Distributors and aligning support with the Sales Team. Consolidating incentives programs to encourage Sales impact and emotionalize the relationship with the Distribution partners Show less
National On-Premise Manager
Jan 2018 - Apr 2020Musketeer
Nov 2014 - Dec 2017

Heineken malaysia berhad
Apr 2020 - Mar 2023Group account manager
Moët hennessy diageo malaysia
Apr 2023 - nowSenior sales manager
Licenses & Certifications
- View certificate

Brand up : champagne
BealinkSept 2025 - View certificate

Brand up : rosé
BealinkJun 2025 - View certificate

Must win battle #13: target, acquire and retain customers
The heineken companyAug 2022 
Wset
Wine & spirit education trustOct 2023- View certificate

Must win battle #10: drive category growth
The heineken companyAug 2022 - View certificate

Must win battle #14: improve customer experience
The heineken companyAug 2022 - View certificate

Must win battle #11: develop & grow customers
The heineken companyAug 2022 - View certificate

Must win battle #12: optimize trade terms & discounts
The heineken companyAug 2022
Languages
- enEnglish
- maMalay
- chChinese
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