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Chenxuan Ye

Chenxuan ye

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  • Timeline

  • About me

    Cetude | Building Confidence, Delivering Results

  • Education

    • Shanghai guanghua college, cambridge international center

      2011 - 2014
      Gce a-level economics (a*), mathematics (a*), further mathematics (a*), physics (a*)

      Activities and Societies: Harvard University leadership summer program; College MUN club; Student union; Debate competitions; School volunteering team • Held the position of chairman in the college MUN club between 2011 and 2012.• Participated in debate competitions in college and awarded championships in 2012.• Held the position of vice president at student union between 2012 and 2013.• Held the position of the leader of school volunteering team• First class scholarship

    • Sciences po

      2015 - 2015
      Near and middle eastern studies

      Activities and Societies: MEDMUN I successfully accomplished MEDMUN 2015 at Science.Po Menton. During the conference, I represented Taner Yıldız Turkish, who is the Turkish Energy and Natural Resources Minister in the Revolutionary Committee as part of this year's Crisis simulation.

    • The london school of economics and political science (lse)

      2014 - 2018
      Bsc accounting and finance, french accounting and finance upper second (2:1)

      Activities and Societies: Member of LSE Accounting, Business and Finance, Hedge Fund, Cycling, Music, AIESEC societies • The course include various accounting and finance elements: financial reporting, managerial accounting, auditing, accounting legal framework, financial market and asset pricing, corporate finance• Secretary of LSE cycling club committee in charge of weekly marketing events and newsletters.• Student representative in LSE Staff Student Liaison Committee (SSLC).• Work as a peer tutor for LSE accounting department between 2015 and 2016 on a weekly basis.• Selected by the LSE… Show more • The course include various accounting and finance elements: financial reporting, managerial accounting, auditing, accounting legal framework, financial market and asset pricing, corporate finance• Secretary of LSE cycling club committee in charge of weekly marketing events and newsletters.• Student representative in LSE Staff Student Liaison Committee (SSLC).• Work as a peer tutor for LSE accounting department between 2015 and 2016 on a weekly basis.• Selected by the LSE Erasmus Panel as one of the top ten students undertaking the 2016-17 LSE/Science Po Exchange in the area of Paris. Show less

    • Essec business school

      2018 - 2019
      Master of science - ms marketing management and digital high distinction - mention très bien (17/20)

      Activities and Societies: • Elected as one of three student leaders to organise ESSEC’s 2019 company visit trip to Hong Kong; proactively reached out to 20+ highly sought-after employers to arrange on-site networking sessions through contacts in my personal and professional network • Meticulously planned and arranged the logistics and scheduling for the group of 15 students attending the trip over a 7-day period Courses have a strong focus on the Asia-Pacific region and include: Marketing Research, Consumer Behaviour, Strategic tools, Digital Marketing Strategy Planning, Financial Accounting, Sales and Marketing Relationship Management

    • Sciencespo paris

      2016 - 2017
      Erasmus exchange student political science top 10 percent

      • Selected by the LSE Erasmus Panel as one of the top ten students undertaking the 2016-17 LSE/Science Po Exchange in the area of Paris.• Elected as the "French B" and "Educational Policies" Class Delegate.

    • Peking university

      2015 - 2015
      Sustainable economics: chinese economic transition and future development a+

      Activities and Societies: Debate Game • Summer School• Achieved programme result：A+• Won the debate game based on "Chinese economic in-sustainability".• Gained in-depth and profound knowledge on Chinese transition-economies from different dimensions.• Wrote a 20-page report based on Chinese exchange rate policies.

    • 美国哈佛大学

      2012 - 2012
      Summer school 2012 leadership summer program

      Activities and Societies: Mock Presidential Debate Competition 2012 (Barack Obama vs. Mitt Romney) Played the role of speak man of Barack Obama at Mock Presidential Debate; Successfully lobbied for the proposal of Obamacare in an attempt to win votes; Won 85% of the total votes at the final stage.

  • Experience

    • Wenzhou light industrial arts & crafts imports & exports co. ltd

      Jan 2012 - Jan 2012
      Export | documentation and accountancy assistant

      • Engaged in a series of shoe exportation support activities including customer relationship management & communication, sample marketing • Recorded company’s daily-transactions on the basis of double-entry bookkeeping• Prepared various documents (Packing list, Commercial invoice and drafted BL/AWB) as required by the Letter of Credit

    • Shanghai carsing trade-in services co. ltd

      Aug 2012 - Aug 2012
      Car auction | summer intern

      • Assisted in the second-hand car online auctions and transactions• Attended a job-rotation program

    • Shenwan hongyuan securities (hk) ltd

      Jul 2013 - Jul 2013
      Securities | investment assistant

      • Performed research on building mathematical models for the stock market trend in 2010-2013• Assisted in the settlements of online transactions for stock options• Traced a group of customers’ equity-liability ratio and assessed their individual investment strategies

    • Swedbank shanghai

      Jul 2013 - Aug 2013
      Trade finance | operations intern

      • Assisted in trade finance under letters of credit• Successfully accomplished a one-week training program

    • Shenwan hongyuan securities (hk) ltd

      Aug 2015 - Sept 2015
      Equity research | summer intern

      • Carried out individual Chinese A-Share trend analysis according to the K-line graphs with the research team• Independently built up and maintained ten business-customer relationships through telephone and online contacts

    • 英国伦敦政治经济学院

      Sept 2015 - Jun 2016
      Accounting department | peer tutor

      Due to my outstanding first-year exam performance, I was selected as one of the second-year accounting peer tutors in charge of tutoring the AC100 course" Elements of Accounting and Finance" to LSE first-year students on a weekly basis.

    • Pwc uk

      May 2016 - May 2016
      Consulting | spring insight programme

      Worked as a team:· Carried out and presented a SWOT Analysis for the sales & recovery scheme of the Tata steel's Pension Fund Liabilities.· Participated in Cocoatel Ltd. M&A Business Game in charge of the evaluation of post-acquisition net asset value.· Designed and evaluated the various options available to a UK family-run business in the hospitality sector so as to improve its operations.

    • Superunion

      May 2017 - Jul 2017
      Branding strategy | summer intern

      • Worked with senior strategists to identify, structure and provide critical branding strategies for a variety of Fortune 500 enterprises based in China, using the Brand Union framework and methodology. • Designed and run projects for international enterprises with limited Chinese market insights by carrying out various market research regarding the nature of their target consumers, their competitors and the brand prospects.• Developed various visual communication design skills in the presentation deck preparation procedure such as image and video editing, page landscaping. • Drive the brand naming process for internationally prestigious enterprises from a variety of industries targeting for the Chinese market.• Assisted in the preparation and housekeeping of interview outline and branding pitch books.• Provide timely feedback and coaching to other interns.• Networked with inspiring senior colleagues and developed rapport with them. Show less

    • Sanctuary graduates

      Jun 2017 - Jun 2018
      Talent acquisition | headhunter

      - Promoted multiple graduate job posts on social media accounts, reaching a total impression >100,000; - Conducted initial screening interviews with early career talents in the Greater London area and referred potential ideal candidates to employers in investment banking, asset management and private equity sectors;- > 70% referral success rate with meticulous social media planning and candidate communications

    • 学通国际教育

      Jul 2017 - Aug 2017
      Pre-university tutoring | economics and finance lecturer

      · This is a pre-university lecturer role targeted at Year 12 students who are keen to explore and study undergraduate level course content in advance· Taught undergrad level - Principles of Finance (30 hours)- Fundamentals of Economics (40 hours)

    • Bain & company

      Sept 2017 - Jun 2018
      Management consulting analyst | star pta

      • Conducted research and assisted in 20 + case projects across a variety of industries – FMCG, Hospitality, Government Program, Cross-border ECommerce and Healthcare• Established a substantial customer database (5000 +) for a healthcare company• Developed a strong foundation in research and analytical skills; received recognition from Bain as the STAR PTA (Top 1 out of 400) of 2018• Contributed to the Bill and Melinda Gates Foundation (Hong Kong) as a pro-bono project impact consultant responsible for banking industry landscaping and research work on major Chinese financial institutions’ projects in Africa Show less

    • Marketane pte ltd

      Jan 2018 - now

      · Cetude is the leading talent consulting firm that high-calibre students and professionals come to when they want to transform their career and educational aspirations into personal success stories.· Currenrly leading Cetude to become one of the most influential brands in China’s education consulting industry. Our missionWe believe that talent consultants should be more than just a placement agency. Hence, our services are carefully tailored to match each individual’s background and specific requirements. Our firm has continued to grow alongside our clients by offering continuous support throughout their education and career. At Cetude, we don’t just sell advice—we sell outcomes. Show less • With a focus in creative and engaging communications, we provide content writing services that take written presentation to a new level. Our sub-brand Cetude brings our expertise to the domain of personal branding, where we help clients develop a persuasive and assertive approach to market themselves.• Leveraged on prior experiences in management consulting to establish the company as a consulting start-up specialising in business advisory and tailored written communications• Played an instrumental role in setting up a robust and sustainable lead-generation channel by driving consistent traffic through online content marketing; achieved a channel subscription increment exceeding 400% which contributed towards triple-digit revenue growth in the second financial year Show less

      • Director

        Jan 2024 - now

      • Business Development Manager, Co-Founder

        Jan 2018 - Jan 2024

    • Bill & melinda gates foundation

      Mar 2018 - May 2018
      Ngo | volunteer consultant

      - Sino-African pro-bono project initiated by Bain & Company

    • Superunion

      Jul 2019 - Dec 2019
      Branding | strategy associate

      • Identified critical branding and rebranding strategies for major companies in the South East Asia region across 15 different case projects• Managed day-to-day strategy consulting work by acting as a key point of contact for major clients hailing from the Luxury, Hospitality, FMCG, Retail, Finance, Digital Platform, Start-ups, Government and E-Commerce sectors; providing close consultative support to identify opportunities for enhancing the performance of their marketing campaigns• Wrote my graduation thesis titled ‘The Mediators for the Endorsement Effect of Mascots’ with the findings and experiences I managed to distil from my various engagements with client companies Show less

    • Sanofi

      Feb 2020 - Jul 2021

      • Took on the responsibility of key account manager within five months upon joining the CBEC team• Led of team of 5 to grow and develop the CBEC Over-the-Counter drug (OTC) business from scratch • Diligently managed the day-to-day operations of two OTC key accounts based in China and Australia, surpassing our internal target by +50% to achieve first year total sales of ~6M Euros, personally contributing towards ~12% of CBEC’s total sales• Negotiated with a range of potential distributors in pricing, routes to the market, sales targets and contract terms; continuously delivered consultative support on account issues by working closely with different functions including operations, regulatory, legal and customer service Show less • Spearheaded a marketing mix modelling (econometrics) strategy within the Cross-Border E-Commerce team to drive optimal spending allocation• Managed new product innovation and strategic growth projects across China, Australia and Singapore; led a team of 15 to bring a new shampoo product to market in a record-breaking time of under 5 months• Accomplished a proven track record for working well under substantial pressure; took charge of channel resources management during the hectic mega shopping festival period (Double 11 and 618) in the Chinese Ecommerce market• Mentored and continuously trained a new hire to take over existing job responsibilities prior to transitioning into my new role Show less

      • Consumer Healthcare, CBEC Key Account Manager

        Jul 2020 - Jul 2021

      • Consumer Healthcare, CBEC Innovation Lead & Project Manager

        Feb 2020 - Jul 2020

    • Reckitt

      Jul 2021 - Apr 2023

      · Took ownership of business development projects and pushed for end-to-end operational excellence from the initial negotiation of value chain to the landed order placement; worked closely with both internal and external stakeholders to ensure a smooth flow across the customer evaluation and set-up process· Managed Trading, Seeding and CBEC customers in the APAC emerging markets; actively captured day-to-day export trading opportunities from unlocking the sourcing to price negotiation and order fulfilment (externally and internally) Show less • Recruited as a management trainee to work within the ASEAN Cross Border E-commerce business—a “start-up” division within Reckitt focused on aggressive expansion of newly established and acquired brands through multiple online channels • Conversant in the end-to-end collaboration process with B2B and B2C distributors in the ASEAN and North Asia region; worked closely with partners to align our execution with broader strategic considerations and provided continuous operational support to drive new breakthroughs• Managed and optimised day-to-day store processes for 22 flagship stores in Shopee, Lazada across 6 ASEAN countries for 9 brands; strived for commercial excellence by actively supporting initiatives in visual design, social media marketing & giveaway collaboration, and in- & off- platform marketing optimisation (Search, CPAS, Affiliate, Google)• Leveraged on previous key account management experiences and performance marketing knowledge to achieve online conversion results (~4-6%) that managed to consistently beat the industry average Show less

      • Assistant Business Development Manager, Global Expansion Market (GEM) - APAC

        Feb 2022 - Apr 2023

      • CBEC | Borderless Operations Associate, ASEAN

        Jul 2021 - Feb 2022

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Chenxuan Ye
      First Class Scholarship Shanghai Guanghua College 2014年6月 Ranked as the top tier student in the 2014 CIE A-Level examinations.
    • Awarded to Chenxuan Ye
      Gold Medal in Shanghai Guanghua College Women-Relay Championships Shanghai Guanghua College 2013年10月
    • Awarded to Chenxuan Ye
      Silver Medal in Shanghai Guanghua College 200-metre Running Shanghai Guanghua College 2013年10月
    • Awarded to Chenxuan Ye
      Outstanding Student Union Leader of the Year Award Shanghai Guanghua College 2013年9月 Between 2012 and 2013 I held the position of vice president of college student union and planned, organized and hosted a series of events and ceremonies.
    • Awarded to Chenxuan Ye
      First Class Scholarship Shanghai Guanghua College 2013年6月 I was ranked as the top student among my fellows in the 2013 CIE A-Level examinations.

  • Volunteer Experience

    • Team Leader

      Issued by Shanghai Jiuqian Migrant Children Service Center on Sept 2011
      Shanghai Jiuqian Migrant Children Service CenterAssociated with Chenxuan Ye

    • Peer Tutor

      Issued by LSE Department of Accounting on Oct 2015
      LSE Department of AccountingAssociated with Chenxuan Ye

    • Delegate of 2011 Youth Summit

      Issued by Shanghai Roots & Shoots on Oct 2011
      Shanghai Roots & ShootsAssociated with Chenxuan Ye

    • Fundraiser

      Issued by Wenzhou Charity Federation on May 2008
      Wenzhou Charity FederationAssociated with Chenxuan Ye