Experience

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  The co-operative

  Aug 2005 - Aug 2006

  Marketing assistant

  Administered marketing and communications, including sales enablement, event management, producing marketing materials, copywriting and delivering CRM training.

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  Irish life

  Aug 2006 - Apr 2007

  Marketing co-ordinator

  International marketing campaigns for a leading private investment and insurance provider. Managed channels, agencies and suppliers. Delivered budgeting and reporting to director level. Event management and sales enablement.

• 

  Chs group

  Apr 2007 - Nov 2010

  Marketing co-ordinator

  Managed and delivered the marketing strategy for the commercial arm of the non-profit CHS Group. Wrote and delivered campaign strategy. Managed agents, suppliers and channels. Built and designed websites, adverts and sales collateral. Delivered rebranding project and launch event.

• 

  Anglia ruskin university

  Nov 2010 - Jan 2017

  Marketing manager

  Managed marketing department for online and work-based courses. Development of B2B strategy to market courses to employers to train their staff, and B2C strategy to market university courses to individual applicants.• Marketing strategy and positioning• Demand generation strategy and execution• Agency management• Brand ownership• Analysis and reporting to director level• Sales enablement• Managing tech stack• Line management, mentoring, training and onboarding

• 

  Redgate software

  Jan 2017 - Mar 2021

  Product marketing manager

  Senior PMM for Redgate’s DevOps software, positioning to a global audience working on the Microsoft database platform.• Marketing strategy• Project management• User, buyer, market and competitor research• Demand generation strategy• Data analysis, reporting and presenting to board level• Product development strategy• Sales enablement• Mentoring

• 

  Gearset

  Mar 2021 - now

  Product marketing manager

  Founded Gearset’s Product Marketing team, creating positioning and strategy for significant growth.• Positioning and GTM strategy• User, buyer, market and competitor research• Messaging and campaign delivery• Sales, marketing and customer success enablement• Analyst relations (Gartner, Forrester, IDC) • Demand generation strategy • Data analysis, reporting and presenting to board level• Line management and mentoring