Samuel Addai

Samuel addai

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  • Timeline

  • About me

    Commercial Manager at Tema Tank Farm Ltd

  • Education

    • Coventry university

      2012 - 2014
      Master of business administration (m.b.a.) engineering management
    • Prempeh college

      2002 - 2005
      Ssce
    • Kwame nkrumah' university of science and technology, kumasi

      2005 - 2010
      Kwame nkrumah university of science and technology electrical engineering
  • Experience

    • Airtel ghana

      Nov 2010 - Nov 2011
      Operations support engineer

      • Assist in the day to day management of network operations and maintenance • Prepare daily and weekly network operations and quality reports• Validate all Provisionary Acceptance Test and report on the status of all planned activity request

    • Diageo

      Mar 2012 - Jun 2014

       Manage, develop, motivate and lead thirty (30) Trade Developers in executing and implementing all Route-To-Consumer project initiatives in full Drive a minimum of 15% incremental growth on wholesalers baseline by June 2014 Increase visibility by 90%through branding of platinum and gold wholesalers by June 2014 Implement a wholesale loyalty program for Platinum, Gold and Silver wholesaler Implement Joint customer plans with Platinum and Gold wholesalers Ensure 80% availability of new Innovation (Gilbey’s) in all Platinum , Gold and Silver Wholesalers Increase the distribution of Cans in the wholesale and off trade channel Identify and recruit Wholesalers to assist in the sell-out of Key Distributor’s stock into trade. Show less  Manage, develop, motivate and lead fifteen Trade Promoters in executing key project initiatives Lead the branding of 1400 retail outlets in by June 2014 in order to win visibility ‘war’ Tracking competitor performance (on field and online) and market intelligence to inform decision making and strategies Establish and maintain an effective relationship with existing and new accounts Implement tactical activations aimed at countering/containing and winning against the major competitors Winning at the point of purchase-Ensure implementation of a merchandising strategy to dominate beer/spirit visibility in trade  Ensure timely delivery of stocks to outlets within assigned territory Conduct weekly sales vans accompaniment with Key distributor’s salesmen to assess and ensure adherence to route plans and outlet universe coverage Identify and recruit Wholesalers to assist in the sell-out of Key Distributor’s stock into trade.  Provide weekly reports and activity recommendations to Sales Manager (impact team) Show less

      • Team lead- Wholesale Development and Management

        Jan 2014 - Jun 2014
      • Sales Executive

        Mar 2012 - Dec 2013
    • Vivo energy

      Jun 2014 - Aug 2017
      Retail territory manager

      -Responsible for the biggest business portfolio of 22 Shell Retail Stations in Greater Accra with a turnover of over in excess of $100m. -Grow turnover and profitability of all retail stations within my zone- Ensure the consistent delivery of Shell’s brand standards across all retail sites within the territory. - Ensure excellent service delivery standards, safety standards, brand image, contracts and people management at all Shell retail sites- Assist the retailers in the delivery of annual sales and cost targets through the development of timely and accurate site business plans.- Manage retailer performances through quarterly P & L reviews and drawing up of action plans to close performance gaps.- Provide business advisory services to the retailers on the optimum use of both human and financial resources as well as; serve as a coach, trainer and a trusted consultant to them and their staff.- Tracking competitor activities as well as business development opportunities within the territory.- Business development activities involved identifying strategic land banks for future network expansion projects and recruiting private developers (Dealer Owned Networks) for strategic franchisepartnerships, and the management of such contracts thereof.- Provide accurate and timely forecast of both lubricants and fuel sales within the territory-Ensure growth of convenience retail business at all retail site within the territory.-Consistently deliver site by site and zonal targets for both fuels and lubricants. Show less

    • Puma energy

      Aug 2017 - Oct 2021

      • Improve Fuels volume, profitability and performance of the business unit by recruiting customers and signing important alliances with key customers in all segments. Identify new business lines and execute sales with all majors. • Manage activities, develop and execute business plans related to the company’s Business-to- Business, in order to achieve the overall key objectives of regional business development. Establish business goals, forecast volumes of business and make the necessary business decisions. Review the results regularly by country in the given region. Review planned action items versus executed action items. Evaluate Key Performance Indicators. • Conduct field visits with the customer and the prospective customers’ key management team. Lead the development, analysis and implementation / improvement of current Business-to- Business oriented processes and company’s activities (internal training, price management, etc).• Lead the new business opportunities evaluation process. Focus on the development of business in new markets. • Drive the development of the Lubricants business of Puma, exceed volume, and margin targets, whilst assisting the fuels KAM’s to also sell lubricants to their customers. Support the development of the Puma Lubricants brand and reputation in the market Show less • Prospect for new businesses within assigned customer segments. Closed won Puma’s biggest B2B customer delivering in excess of 400m3 per month• Manage Key accounts of existing B2B Customers to deliver volume, margin, cost, EBITDA targets of Bulk Fuels and Lubricants in line with local and Global B2B Plans.• Prospect key customers and drive led generation process through and opportunity pipeline management approach of customer acquisition using Salesforce• Build effective relationships with local market stakeholders (government, industry, class associations) to develop business opportunities and monitor and mapping competitors’ movement in the sales area.• Manage and negotiate contracts, customer account receivables, debits and price/discount execution and investments deals and internal interface with supply and logistics teams, customer service center, finance, marketing and legal• Provide overall advice to management by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer-focused environment Show less  Responsible for the commercial strategy implementation, channel development, margins, EBIT and volume growth of retail, B2B and B2C lubricant segments. Responsible for developing the country’s marketing strategy and BTL implementation guidelines and driving end to end executions. Analyze industry, consumer and market forces and translate findings to business impact Prospect key customers and drive lead generation process through opportunity pipeline approach of customer acquisition using Salesforce (CRM). Lead preparation and submission of all lubricants tenders. Responsible for stock availability and the right product mix. Avoid stock outs whiles ensuring our stock cover days are not exceeded  Lead development of programs to drive customer acquisition and retention and mass influencer programs Manage lubricant marketing budget to optimize ROI, resource allocation while achieving the desired profits and volume growth  Manage and negotiate contracts, customer account receivables, debits and price/discount execution and investments deals and internal interface with supply and logistics teams, customer service center, finance, marketing and legal Jointly develop innovative and structured financing options to mitigate Puma’s Credit risk exposure by collaborating with the Credit and Treasury team Engage various government stakeholders within the industry to ensure compliance with standards Show less

      • Ag. B2B Manager

        Jun 2021 - Oct 2021
      • B2B Key Account Manager

        Dec 2020 - Oct 2021
      • Country Lubricants Manager

        Aug 2017 - Dec 2020
    • Tema tank farm ltd

      Oct 2021 - now
      Commercial manager
  • Licenses & Certifications

    • Verified international academic qualifications

      World education services (wes)
      View certificate certificate
    • Anti-corruption and bribery: global anti-corruption

      Lrn legal compliance and ethics center
      Sept 2021
    • Certified associate in project management

      Project management institute
      Jan 2011
    • Becoming head of sales: developing your playbook

      Linkedin
      Apr 2020
      View certificate certificate
    • Leading with emotional intelligence

      Linkedin
      Feb 2020
      View certificate certificate
    • Six sigma foundations

      Linkedin
      Feb 2020
      View certificate certificate
    • Business development foundations: researching market and customer needs

      Linkedin
      Feb 2020
      View certificate certificate
    • Soft skills for sales professionals

      Linkedin
      Jan 2020
      View certificate certificate
  • Honors & Awards

    • Awarded to Samuel Addai
      Best Retail Territory Manager 2016 Vivo Energy Ghana Limited May 2017 Awarded the best TM for the year 2016 based on performance achievements against set targets.