
Timeline
About me
Commercial Manager at Tema Tank Farm Ltd
Education

Coventry university
2012 - 2014Master of business administration (m.b.a.) engineering management
Prempeh college
2002 - 2005Ssce
Kwame nkrumah' university of science and technology, kumasi
2005 - 2010Kwame nkrumah university of science and technology electrical engineering
Experience

Airtel ghana
Nov 2010 - Nov 2011Operations support engineer• Assist in the day to day management of network operations and maintenance • Prepare daily and weekly network operations and quality reports• Validate all Provisionary Acceptance Test and report on the status of all planned activity request

Diageo
Mar 2012 - Jun 2014 Manage, develop, motivate and lead thirty (30) Trade Developers in executing and implementing all Route-To-Consumer project initiatives in full Drive a minimum of 15% incremental growth on wholesalers baseline by June 2014 Increase visibility by 90%through branding of platinum and gold wholesalers by June 2014 Implement a wholesale loyalty program for Platinum, Gold and Silver wholesaler Implement Joint customer plans with Platinum and Gold wholesalers Ensure 80% availability of new Innovation (Gilbey’s) in all Platinum , Gold and Silver Wholesalers Increase the distribution of Cans in the wholesale and off trade channel Identify and recruit Wholesalers to assist in the sell-out of Key Distributor’s stock into trade. Show less Manage, develop, motivate and lead fifteen Trade Promoters in executing key project initiatives Lead the branding of 1400 retail outlets in by June 2014 in order to win visibility ‘war’ Tracking competitor performance (on field and online) and market intelligence to inform decision making and strategies Establish and maintain an effective relationship with existing and new accounts Implement tactical activations aimed at countering/containing and winning against the major competitors Winning at the point of purchase-Ensure implementation of a merchandising strategy to dominate beer/spirit visibility in trade Ensure timely delivery of stocks to outlets within assigned territory Conduct weekly sales vans accompaniment with Key distributor’s salesmen to assess and ensure adherence to route plans and outlet universe coverage Identify and recruit Wholesalers to assist in the sell-out of Key Distributor’s stock into trade. Provide weekly reports and activity recommendations to Sales Manager (impact team) Show less
Team lead- Wholesale Development and Management
Jan 2014 - Jun 2014Sales Executive
Mar 2012 - Dec 2013

Vivo energy
Jun 2014 - Aug 2017Retail territory manager-Responsible for the biggest business portfolio of 22 Shell Retail Stations in Greater Accra with a turnover of over in excess of $100m. -Grow turnover and profitability of all retail stations within my zone- Ensure the consistent delivery of Shell’s brand standards across all retail sites within the territory. - Ensure excellent service delivery standards, safety standards, brand image, contracts and people management at all Shell retail sites- Assist the retailers in the delivery of annual sales and cost targets through the development of timely and accurate site business plans.- Manage retailer performances through quarterly P & L reviews and drawing up of action plans to close performance gaps.- Provide business advisory services to the retailers on the optimum use of both human and financial resources as well as; serve as a coach, trainer and a trusted consultant to them and their staff.- Tracking competitor activities as well as business development opportunities within the territory.- Business development activities involved identifying strategic land banks for future network expansion projects and recruiting private developers (Dealer Owned Networks) for strategic franchisepartnerships, and the management of such contracts thereof.- Provide accurate and timely forecast of both lubricants and fuel sales within the territory-Ensure growth of convenience retail business at all retail site within the territory.-Consistently deliver site by site and zonal targets for both fuels and lubricants. Show less

Puma energy
Aug 2017 - Oct 2021• Improve Fuels volume, profitability and performance of the business unit by recruiting customers and signing important alliances with key customers in all segments. Identify new business lines and execute sales with all majors. • Manage activities, develop and execute business plans related to the company’s Business-to- Business, in order to achieve the overall key objectives of regional business development. Establish business goals, forecast volumes of business and make the necessary business decisions. Review the results regularly by country in the given region. Review planned action items versus executed action items. Evaluate Key Performance Indicators. • Conduct field visits with the customer and the prospective customers’ key management team. Lead the development, analysis and implementation / improvement of current Business-to- Business oriented processes and company’s activities (internal training, price management, etc).• Lead the new business opportunities evaluation process. Focus on the development of business in new markets. • Drive the development of the Lubricants business of Puma, exceed volume, and margin targets, whilst assisting the fuels KAM’s to also sell lubricants to their customers. Support the development of the Puma Lubricants brand and reputation in the market Show less • Prospect for new businesses within assigned customer segments. Closed won Puma’s biggest B2B customer delivering in excess of 400m3 per month• Manage Key accounts of existing B2B Customers to deliver volume, margin, cost, EBITDA targets of Bulk Fuels and Lubricants in line with local and Global B2B Plans.• Prospect key customers and drive led generation process through and opportunity pipeline management approach of customer acquisition using Salesforce• Build effective relationships with local market stakeholders (government, industry, class associations) to develop business opportunities and monitor and mapping competitors’ movement in the sales area.• Manage and negotiate contracts, customer account receivables, debits and price/discount execution and investments deals and internal interface with supply and logistics teams, customer service center, finance, marketing and legal• Provide overall advice to management by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer-focused environment Show less Responsible for the commercial strategy implementation, channel development, margins, EBIT and volume growth of retail, B2B and B2C lubricant segments. Responsible for developing the country’s marketing strategy and BTL implementation guidelines and driving end to end executions. Analyze industry, consumer and market forces and translate findings to business impact Prospect key customers and drive lead generation process through opportunity pipeline approach of customer acquisition using Salesforce (CRM). Lead preparation and submission of all lubricants tenders. Responsible for stock availability and the right product mix. Avoid stock outs whiles ensuring our stock cover days are not exceeded Lead development of programs to drive customer acquisition and retention and mass influencer programs Manage lubricant marketing budget to optimize ROI, resource allocation while achieving the desired profits and volume growth Manage and negotiate contracts, customer account receivables, debits and price/discount execution and investments deals and internal interface with supply and logistics teams, customer service center, finance, marketing and legal Jointly develop innovative and structured financing options to mitigate Puma’s Credit risk exposure by collaborating with the Credit and Treasury team Engage various government stakeholders within the industry to ensure compliance with standards Show less
Ag. B2B Manager
Jun 2021 - Oct 2021B2B Key Account Manager
Dec 2020 - Oct 2021Country Lubricants Manager
Aug 2017 - Dec 2020

Tema tank farm ltd
Oct 2021 - nowCommercial manager
Licenses & Certifications
- View certificate

Verified international academic qualifications
World education services (wes) 
Anti-corruption and bribery: global anti-corruption
Lrn legal compliance and ethics centerSept 2021
Certified associate in project management
Project management instituteJan 2011- View certificate

Becoming head of sales: developing your playbook
LinkedinApr 2020 - View certificate

Leading with emotional intelligence
LinkedinFeb 2020 - View certificate

Six sigma foundations
LinkedinFeb 2020 - View certificate

Business development foundations: researching market and customer needs
LinkedinFeb 2020 - View certificate

Soft skills for sales professionals
LinkedinJan 2020
Honors & Awards
- Awarded to Samuel AddaiBest Retail Territory Manager 2016 Vivo Energy Ghana Limited May 2017 Awarded the best TM for the year 2016 based on performance achievements against set targets.
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