Experience

• 

  Ador powertron limited

  May 1996 - Jul 1998

  Marketing executive

  Begun brief stint with APIL, under gone 1 year extensive marketing training followed by customer and industrial visits.

• 

  Mitsubishi electric in india

  Jul 1998 - Jul 2005

  Senior engineer marcom, pr & media relations

  MY KEY RESPONSIBILITIES INCLUDE : • Work closely with the CMD & SLT to plan, develop & implement annual MARCOM & brand promotion strategies, NPL & GTM plans across all the group companies under the Messung, Mitsubishi brand • Pivotal role in shaping entire MARCOM & PR function in India to intensify its leadership position by advancing capabilities & brand visibility meeting the business growth imperatives• Direct internal & external communication across all stakeholders • Brand Custodian ensuring compliance to CIM standards & its roll out • Plan, develop & execute ATL, BTL, TTL activities in line with the MARCOM objectives • Develop entire gamut of marketing & sales collateral • Key liaison & primary point of contact across all Media Channels• Plan, direct all group promotional activities, participation in National & International Exhibitions, Product Seminars• Work closely with PR Agency, organize press conferences, media rounds disseminate press releases• Support to the CMD, CXO Team in outlining & drafting key messages as required• Put up annual budget sanction & monitor the entire MARCOM expense budget• Support Domestic, International Team & Channel Partners, Dealers with relevant communications & brand promotional toolsSOME OF MY NOTABLE MILESTONES INCLUDE :• Received Best Team Leader & Pioneer award in recognition & appreciation of outstanding performance for taking complete ownership of design & launch of Messung-Mitsubishi India Website & Employee Intranet portal & for playing active role in implementation of SAP in India• Played a significant role in successful roll out of over 20 new product launches, go to market and brand promotion strategies for the Domestic and International Markets across all the Business Units for meeting the business imperatives. While handling all facets of brand activation, brand building & brand positioning activities to amplify brand impact. Augmenting the sales growth with minimum media spending Show less

• 

  Schneider electric

  Jul 2005 - Aug 2006

  Assistant manager marcom, pr & media relations

  Conzerv Systems Limited - Group Company of Schneider Electric LtdKEY RESPONSIBILITIES INCLUDE : • Corporate Brand Custodian• Plan, develop & monitor the entire MARCOM & promotional expense budget• Set & guide communications strategies that express the vision, values & business priorities across stake holders• Spearheaded all facets of IMC activities across all customer touch points, delivering strong value proposition resulting in meritorious brand recall reinforcing its position in market by reaching highest historic annual sales growth milestone• Work closely with Creative Ad. Agencies to decide, evaluate, negotiate & execute annual advertising plan & brand campaigns with appropriate media mix• Devise 360 Degree Brand Campaign ATL, BTL, TTL activities for company & channel partners • Lead Internal & External communication across all stake holders • Manage Domestic & International Event from inception to execution • Team up with PR agency to build editorial calendars. Key liaison with all media channels including Print, On-line & News Channels to drive brand visibility, ensuring maximum & positive media coverage across all channels • Manage all facets of Integrated MARCOM activities including Digital & Social MediaSOME OF MY NOTABLE MILESTONES INCLUDE :• Instrumental in enriching the CIM, its roll-out & compliance to brand identity guidelines across all mediums• Determined efforts to take business & digital transformation to the next level making it future ready• Created & successfully launched a series of thought-provoking Ads across product line. • Led some of the memorable product launch campaigns and effective PR roll out, besides providing brand promotion support during participation in major exhibitions & product seminars resulting in a buoyant growth of 38% domestic & exports sales over 1 year across the product line. • Reignited PR & media engagements and played pivotal role to foster media coverage to gain dominant visibility Show less

• 

  Kirloskar oil engines limited

  Sept 2006 - now

  Senior manager corporate communications, marcom, pr & media relations

  Spearheading Corp. Com., MARCOM & PR function at KOEL across 10 B.U’s & within the Kirloskar Group of Companies. Which includes complete ownership of Internal & External Communication Vehicles, PR & Media Relations, Integrated MARCOM, CSR practices, Crisis & Reputation Management.MY KEY ROLE INCLUDE :• Drive value driven Internal & External Communications strategies across all stakeholders• Corporate Brand Custodian oversee regulations, rollout & compliance• Oversee Annual & CS Report, QTR In-house Magazine, e-newsletters, Corporate Profile• Develop entire gamut of marketing & sales collateral & brand promotional material• Regulate the entire communication & promotional expense budget• Evaluate, plan & execute ATL, BTL, TTL & 360 Degree campaigns across 10 BU’s • Communication counsel, promotion support during product launch & participation in major events & exhibitions at National & International level• Organize Press Meets, Press Conf., Media Tours, writing & dissemination of Press Release, act as a company spokesperson• Advisor to C-suite, organize media briefing, media rounds, analyst meets, media interviews. Prepare keynote speeches, media statements, Bio-pic profiles, presentations, videos, scripts, by-line articles, cover feature stories for CXO's for internal & external communication.• Propose & implement annual MARCOM & brand promotion strategies, new product launch, GTM plans that align with business strategic objectives• Create, propagate & reinforce Vision, Mission & Core values, D&I culture across all the stakeholders• Manage, upgrade Corporate | Group | B.U micro websites & Employee Intranet• Set & guide the strategy for all integrated communications framework, digital & social media platforms to strengthen engagement with key stakeholders• Drive CSR Activities & Employee engagement programs in collaboration with HR & at Group level• Manage Corporate Reputation & Crisis Management.• Organize Town Hall meetings, Annual MD Address Show less