Experience

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  The parthenon- marshall university newspaper

  Jan 2012 - May 2012

  Performing arts beat reporter

  As a writer and reporter for the Marshall University newspaper, The Parthenon, I found stories, scheduled and conducted interviews, wrote on deadline and turned in two stories a week. Writing on the performing arts beat lead me to my first internship position as the Marketing Assistant for the Marshall Artists Series.

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  Marshall artists series

  Aug 2012 - May 2013

  Marketing assistant

  - Wrote news releases and memos to promote events, resulting media coverage and social media buzz- Developed advertising and marketing materials using Adobe Photoshop and InDesign- Assisted with private receptions and events that included concerts, Broadway shows and fundraising efforts- Managed Facebook and Twitter social media pages

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  J/pr

  Jun 2013 - Oct 2013

  Intern

  - Pitched to media contacts resulting in coverage in both local and national publications- Press clippings from publications that give clients tangible results of publicity. Also created and maintained clip books for clients- Developed monthly reports that inform clients of publicity received- Tracked editorial calendars for optimum press coverage- Assisted in the coordination of events that raised public awareness of clients

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  The garner circle pr

  Jan 2014 - Apr 2014

  Intern

  – Developed news releases resulting in coverage in multiple media platforms– Assisted with the creation and maintenance of media lists– Assisted with the planning and execution of client events

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  Nour jensen

  Feb 2014 - May 2017

  Fashion assistant

  – Developed written content, such as press releases, press kits, blog posts, and email correspondence– Handled a variety of administrative tasks including but not limited to invoicing vendors, note taking, booking reservations; and also planned and coordinated special events

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  Hansgrohe north america

  Aug 2017 - Jul 2019

  Analytics and web content specialist

  As an Analytics & Web Content Specialist, I was in charge of keeping our website content fresh and aligned with our brand and design standards using tools like PIM Hybris SmartEdit and OpenText Website Management. I had the opportunity to lead the launch of the new Hansgrohe USA website, from the initial planning stages to final execution.My Key Contributions for this role:• Successfully launched the Hansgrohe USA website, resulting in improved user engagement and positive feedback.

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  Enviroscent, inc.

  Jul 2019 - Feb 2020

  E-commerce content specialist

  In my role as an E-Commerce Content Specialist, I implemented digital marketing strategies, focusing on email campaigns and ensuring our website content was always engaging and effective. I was responsible for managing marketing projects within Wrike, ensuring a timely delivery for creative requests and campaigns that impacted digital tactics. Working with cross-functional teams was key, ensuring our marketing materials were accurate and delivered on time.My Key Contributions for this role:• Spearheaded the execution of website migration process from previous content management system to Shopify, leading to enhanced website traffic and improved user experience. Show less

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  National center for civil and human rights

  Sept 2020 - Nov 2021

  Digital media and public relations manager

  As a Digital Media & Public Relations Manager, I was responsible for leading our digital marketing strategy. Tactics included social media campaigns, email marketing, and keeping our website content fresh and engaging. I also managed our marketing projects in Asana, ensuring timely completion. A big part of my role was working alongside various teams to ensure everything we put out there met quality standards and hit the mark in terms of media outreach and patron engagement.My Key Contributions for this role:• Spearheaded creation and execution of promotional multi-channel strategy for virtual events amid COVID-19 pandemic, resulting in 20% increase in attendance over four months. Show less

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  Eastman

  Jan 2022 - Feb 2024

  Marketing communications project manager

  In my journey as a Marketing Communications Project Manager, I had the opportunity to execute on some amazing integrated marketing and event projects, touching a variety of business areas. My key to success has been to keep everything strategically aligned and moving through the project lifecycle efficiently. I regularly used tools such as Asana, Microsoft Project, and SharePoint to ensure project plans, tasks, and progress tracking were comprehensive. Collaborating with our internal stakeholders and the brand and creative teams was a highlight, as we worked together to hit strategic marketing campaign goals, boosting our effectiveness and ROI.My Key Contributions for this role:• Maintained over 90% on-time project completion rate, enhancing efficiency and client satisfaction.• Achieved 5:1 ROI on ABM campaigns, significantly contributing to business growth and profitability.• Developed and implemented efficient process to highlight customer success stories, resulting in 40% increase in sales revenue over six months.• Executed digital marketing tactics, including collaboration with trade publications for email newsletter and webinar hosting, generating 200+ leads within two months, aligning with strategic lead generation objectives. Show less