Experience

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  Inca studio

  Apr 2013 - Jan 2014

  Props designer

  - Assisted Creative Lead with set designs and managed all aspects of set executions such as vendor liaison and on-site installations. - Worked on events such as Attica Halloween 2013, Harajuku Halloween Experience (KYO), Attica Wonderland Anniversary, Stolichnaya Vodka in Space Experience Tent at Laneway Festival 2014.- Communicated and worked closely with various stakeholders to ensure that their vision and goals were fully met.

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  Urban city hospitality

  Jan 2014 - Dec 2015

  Creative designer

  - Assist in the development of the Raven Restaurant & Bar brand.- Worked with Senior Designer & Marketing Lead to brainstorm, ideate, and produce engaging social media content for Raven Restaurant & Bar brand social media which increased engagement across platforms by 33%- Weekly meetings with Marketing Lead to discuss the business objectives and requirements.- Developed creative design for marketing collaterals including print materials, brochures, banners, and signs using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.- Commissioning of illustrators and photographers. Show less

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  Creative insurgence

  Feb 2016 - Nov 2016

  Graphic designer

  - Managed creative assets for over 10 clients.- Worked directly with clients to establish project scope, interaction guidelines, and project timelines.- Created designs, concepts, and sample layouts based on client discussion outcomes.- Designed regular social media posts for clients such as Baliza, Canvas, Lin Rooftop Bar, ONE 15 Marina, and Vaniday.- Worked on creative collaterals for internal activations such as Sky Grande Prix 2016, Valentine Vendetta, Altra At The High Seas, and SantaCon. Show less

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  1-group

  Nov 2016 - Jan 2022

  - Trained and onboarded 3 new designers.- Led a team of 3 designers to develop collaterals for various outlets across the organization.- Created a robust design system implemented across company-wide materials.- Implemented various project management practices and team review sessions- Provided daily feedback to Junior Designers and oversaw the direction of their individual task.- Conceptualised and launched over 10 different F&B brands such as The Alkaff Mansion, 1-Atico, Bee’s Knees Urban, and Sol & Luna. Show less

  • Senior Creative Designer

    Nov 2019 - Jan 2022

  • Creative Designer

    Nov 2016 - Nov 2019
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  Fazz

  Jan 2022 - May 2022

  Art director

  - Worked on the rebranding project for FAZZ Financial Group in collaboration with Bulletproof (agency).- Facilitated senior-level management meetings for the rebranding project to ensure key company goals are met and are on track. - Collaborated with various cross-functional teams to launch the StraitsX Visa card.- Producing tutorial videos for StraitsX using Adobe After Effects and Adobe Premier Pro- Worked closely with content strategist to generate clear ideas and concepts for social media platforms. Show less

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  Straitsx

  Jan 2022 - May 2022

  Art director
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  The golden duck co.

  Jul 2022 - Nov 2023

  Creative & design manager

  • Strategically oversaw the social media content creation and branding.• Collaborated with cross-functional teams, fostering impactful communication.• Established and maintained organized brand asset archives on cloud storage, contributing to efficient brand asset management.• Oversaw and gave direction to the social media team to boost engagement and increase the visibility of various social media platforms.• Led the development and launch of 3 new products (Tom Yum Seaweed, Korean Honey Soy, Korean Cheesy BBQ) designing materials for both offline point-of-sale materials for trade channels and online collaterals for promotional initiatives. Show less