Perpetua D'Mello

Perpetua d'mello

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location of Perpetua D'MelloUnited Arab Emirates
Followers of Perpetua D'Mello445 followers
  • Timeline

  • About me

    E-commerce Merchandising Executive at Aster DM Healthcare | Ex- Landmark

  • Education

    • Amity university dubai

      2014 - 2017
      Bachelor of business administration - bba marketing/marketing management, general grade point: 8/10

      Activities and Societies: 1. Dancing 2. Throwball 3. Football 4. Active participant in various other University Competitions I am a fresh Graduate in Marketing and Finance. I was awarded scholarship for scoring 80%+ in my high school. Based on rigorous and thorough academic preparation coupled with my previous work experience, I have completed academic research and my senior year dissertation on the topic, 'Persuasion of colours in marketing context'. Other than academics I was an active student who participated in various sports and academic competitions progressing to different levels of top positions such… Show more I am a fresh Graduate in Marketing and Finance. I was awarded scholarship for scoring 80%+ in my high school. Based on rigorous and thorough academic preparation coupled with my previous work experience, I have completed academic research and my senior year dissertation on the topic, 'Persuasion of colours in marketing context'. Other than academics I was an active student who participated in various sports and academic competitions progressing to different levels of top positions such as:1. Inter - University Football Match2. TedX Selfie Competition3. Entrepreneurship Competition4. GK Quiz Competition5. Science GK Competition6. Treasure Hunt Show less

    • Middlesex university dubai

      2018 - 2020
      Master's degree digital marketing
    • Gems education

      2002 - 2013
      Hsc business/commerce, general a (80%)

      Activities and Societies: 1. Dancing 2. Student Representative 3. Various Sports activities such as Atheletics

  • Experience

    • Gitex

      Oct 2013 - Oct 2013
      Promoter/marketing assistant/intern

      I started working as a promoter and gradually started interning in different companies and took part at Gitex Technology Week.

    • Ducab

      Aug 2015 - Sept 2015
      Junior marketing & office assistant

      Dubai Cable Company pvt Ltd manufactures different types of cables for various projects across UAE and provides training services. Worked in the HR and Administration department, reporting to the Head of HR. Key Responsibilities:1. Data Entry2. Data Verification3. Preparation of employee details files. 4. Cross - verification of employee information

    • Flc group - marketing, events, models, digital

      Jul 2016 - Oct 2016
      Marketing assistant

      FLC provides you with the tools to seamlessly promote and enhance user experiences with your brands and products through its 4 divisions: Marketing | Models | Events | Digital The team at FLC has executed 500+ campaigns for over 50 brands across GCC since its inception in 2008. The divisions operate in sync with each other to cater to all Corporate & Brand Promotion requirements.Our strengths are in our understanding of the market, team efficiencies and expertise to get tasks done on time, and to budget.Worked for the marketing, operation and digital department, reporting to heads as well as manager. Marketing intern at FLC (Marketing, Events, Digital & Models) Updating Blogger database for Middle East and U.A.E market.  Preparing weekly roundup of Activations, for clients.  Boosting Instagram followers for all client and FLC channels. Conducting Research for social media audits for proposals.  Coordinating with promoters to prepare timesheets and contracts.  Managing the ‘Paperless’ software for OLAY.  Coordinating with suppliers.  Assisting the Operations team with their castings.  Worked with P&G clients such as FEBREEZE and PAMPERS and GIORDANO Middle East.  Working with promoters for DURACELL . Show less

    • Allianz international holdings ltd.

      Oct 2017 - Feb 2021
      Senior marketing assistant

      Social media Head - • Developing and managing social media campaigns.• Generating ideas for boosting post.• Creating social media strategies for DR.Neem and Darlie.• Executing blogger outreach programs.• Keeping record of bloggers post on the brand.• Events co-ordination in relation to the brand.• Instructing ideas for creative design. .

    • Neemuae

      Oct 2017 - Feb 2021
      Marketing executive

      Dr. Neem is the pioneer to introduce the idea of Neem-based natural products in the market. Neem has been known as the wonder tree of the Indian Subcontinent for centuries, due to its manifold benefits in terms of both healthcare and environment protection.To best utilize the organic properties of Neem through integration traditional knowledge with modern scientific research, Dr. M.A. Hakim started to produce and formulate a complete natural solution by offering a wide range of consumer products - all made of Neem and other botanical alternative.Initially it was only Neem centric formulation. But later on, enormous research on other Herbal ingredients resulted different formulas around Herbal Genre.To produce and provide quality and natural healthcare support for the people, maintaining standard of product, and ensure benefit to the society, Dr. Neem brand started its journey in late 90s with small home grown production unit. After 36 years of rigorous research and development process, now it has become a brand of dozens of product categories and 48 SKU spread all over Asia and MENA region.For more info please visit: www.neem.ae Show less

    • Just vegan

      Sept 2019 - Feb 2021
      Marketing executive
    • Landmark group

      Mar 2021 - Jul 2022
      E-commerce content merchandiser

      - Experienced in CMS tools like SAP hybris, Monetate, Amplience and Content Central. - Responsible for managing banners, flyout, navigation, product rail, landing pages, catalogues, in store offers, badging, and approvals and Unapprovals. - Responsible for publishing and reviewing website merchandising, marketing content and promotions for Centrepoint across territories like UAE, KSA, Bahrain, Kuwait, Qatar and Oman. - Voucher creation(Serial Voucher, Promotional voucher and Affiliate Voucher) for Centerpoint customers.- Creation of bank promotion for all territories like UAE, KSA, Bahrain, Kuwait, Qatar and Oman. - Execution of approval and Unapproval of products. - Managing monetate FOMO strips and count down banners. - Managing re-categorization of products on the products online. - Creating invisible and visible badges for the products on the website. Show less

    • Aster dm healthcare

      Aug 2022 - now
      E commerce merchandising executive

      Key Responsibilities :-1. Timely execution of promotional banners (Sales, Brands and Category) as per Trade Calendar.2. Revamping and creation of wireframe on Aster Online site every month as per theme with better and eye catching designs.3. Analyzing and Providing better visibility for brands and products to boost sales.4. Working closely with the design team for developing banners, landing page creatives and Facebook creative.5. Working on sequencing for all categories and brands within a given time frame, also working on new page creation for various promotional activities.6. Creation of sales report ( Aster Online & My Aster), Discount report and page views on a daily basis.7. Providing weekly Google analytic report to respective stakeholders to improve the performance of products that are degrown.8.Working on competition analysis to understand the market so that brands and products can significantly start growing.9.Co-ordinating with category team to understand new brands or products to be in focus and the visibility strategy. 10.Looking into sales data of a product, brand and category to take merchandising decision in regards to banners, sequencing and landing page. Show less

  • Licenses & Certifications

    • The fundamentals of digital marketing

      Google digital garage
      Jun 2020
  • Volunteer Experience

    • Co-ordinating everthing at the happening of the event

      Issued by Touchapps consulting Let's meet @Gitex
      Touchapps consulting Let's meet @GitexAssociated with Perpetua D'Mello