Catherine Ragsdale

Experience

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  Campus Life & Style

  May 2018 - Aug 2018

  Marketing Specialist
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  Texas Tech University

  Aug 2018 - May 2020

  Graduate Instructor
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  NORC at the University of Chicago

  Oct 2020 - Jun 2021

  Field Interviewer

  Contact Tracer for Maryland COVID outreach- Conducted outbound calls to index and possible contact cases to provide resources and isolation/quarantine guidance - Collected further data to prevent the spread of COVID-19

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  Emmanuel Episcopal Church

  May 2021 - Dec 2021

  Communications Assistant

  - Managed and maintained church website- Created and distributed weekly parish-wide emails and other special email campaigns- Coordinated marketing and advertising- Oversaw print production of stewardship (annual fund) materials and other specialmailings, posters, flyers, brochures, announcements, and ads- Oversaw and coordinated social media presence, including: Facebook Instagram, blog(s), etc.

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  Baltimore Symphony Orchestra

  Jan 2022 - Jan 2024

  Membership Coordinator

  Membership Revenue Development- Coordinated multi-channel fundraising campaigns, including renewals and acquisition, special appeals, and box office campaigns through a combination of direct mail, online, subscription ask, and phone.- Created compelling copy that suited the target audience and medium, and matched the BSO’s voice and tone. - Liaised with the BSO’s graphic design team, ensuring that each project stays on budget and on schedule. Facilitated the review and editing process, both before and during the design process.- Helped facilitate best practices in online giving platforms.- Assisted in the monthly development of solicitations.- Contributed to the annual planning process for the BSO’s patron revenue plan, putting into a project management format the specific projects that were determined in the process. - Tracked the efficacy of broad-base mailings by organizing appeal efforts and track sources.Stewardship and Event Promotion- Helped create an annual stewardship communications plan for Membership, OrchKids, and Planned Giving programs in concert with the institutional communication strategy.- Helped create an event promotion, reminder, and follow-up plan, liaising with Marketing or using the BSO’s email application to execute the plan. - Scheduled and composed regular updates about benefits, events, impact stories and donor reports.- Prepared and compiled donor surveys and other special stewardship projects.Advancement Evergreen Collateral Development- Ensured that all mentions of Membership in BSO collateral is consistent in tone, language, and messaging. Sought opportunities to integrate Membership, Planned Giving, and Event messaging into marketing materials, publications, and social media. - Updated BSOmusic.org giving pages to include updated campaign and offer information, and relevant case for support materials.- Updated acknowledgment and solicitation templates to reflect institutional updates. Show less

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  Association of Academic Physiatrists

  Jan 2024 - now

  Membership Manager

  - Develops and implements an annual comprehensive membership marketing plan to retain existing members and recruit new members to the AAP. Responsible for meeting member growth targets and revenue goals.- Tracks member performance and ensures accurate records are maintained in the Membership database. Responsible for monthly reporting on membership. - Manages the new member welcome and onboarding process as well as member renewals to ensure a smooth process. Sends out the monthly membership dues renewal mailing.- Staff liaison to the Diversity and Community Engagement Committee and Membership Subcommittee. Creates agendas, works with the committee chair, and implements monthly meetings to seek feedback, collaborate on projects, and discuss new ideas related to the strategic plan. Evaluates activities and reports on progress to the AAP Board of Trustees.- Liaison to the AAP Councils holding leadership calls on a monthly or bimonthly basis (every other month) and assisting with work products for the councils as necessary: Administrative Directors Council; Coordinators Council; Medical Student Council; VA Council- Manages the AAP Mentorship Program. Show less